With its sprawling archipelago of over 17,000 islands, not only is Indonesia a diverse tapestry of cultures but it is also home to a dynamic demographic landscape.

Boasting a population surpassing 270 million, Indonesia stands as the fourth most populous nation in the world, representing about 3.45% of the global total.

According to UNICEF, children make up a full third of Indonesia’s population, totalling approximately 80 million individuals, which also positions Indonesia as the world’s fourth-largest child population.

As such, Indonesia consistently witnesses a growing demand for mom and baby care products across the archipelago. Indonesia’s demographic prominence underscores its significant role on the world stage and the saturation of its baby and child market presents a ripe opportunity for mom and baby care businesses in the country.

Mom and Baby Products Generates Money

In 2023, Indonesia’s Baby & Child market exhibited noteworthy dynamics, generating a substantial revenue of US$88.11 million.

Projections suggest a promising trajectory with an anticipated annual growth rate of 4.58% (CAGR 2023-2028), reflecting a robust and expanding market.

While Indonesia’s market holds its ground, a global comparison points to China’s dominance as it leads with a staggering revenue of US$623 million in the same year. On a per-person basis, Indonesia contributed US$0.32 to this market in 2023, signifying a measurable economic impact.

This financial landscape is not only driven by conventional products but also influenced by evolving consumer preferences.

Notably, there is a discernible surge in the demand for organic baby food products within Indonesia, propelled by a rising tide of health-consciousness among parents.

This trend aligns with the broader global shift toward organic and sustainable choices, shaping the landscape of the Baby & Child market in Indonesia and highlighting the changing preferences of the nation’s parents, as reported by statista.com.

As parental consciousness regarding health and hygiene continues to grow, the Indonesian market presents significant opportunities for imported baby products.

The period spanning 2014 to 2018 witnessed an impressive annual increase of 8% in the retail sales of baby and maternity products.

Fuelled by a rising purchasing power, the trajectory suggests a promising outlook for Indonesia’s baby and maternity market in the years to come.

Mom and Baby Care Now

As Indonesia experiences a steady increase in childbirth rates, the landscape of baby care products has transformed into a captivating arena for both well-established and emerging brands alike.

Within this dynamic market, baby lotion cream reigns supreme, accounting for a commanding 39.4% share, closely followed by baby soap and telon oil.

Leading the charge are globally recognized brands such as Zwitsal, Johnson & Johnson, Mitu, and Buds, all making significant strides in Indonesia’s domestic baby care sector.

Yet, it’s not just the international players shaping the market; local Indonesian brands like Bambi, Cussons Baby, Moell, and Gently have emerged as pivotal contributors, each offering their unique touch to meet the diverse needs of parents.

Adding to the vibrant mix, local favourites like My Baby Telon Oil Plus Eucalyptus Longer Protection, MS Glow Kids Daily Baby Cream, and Lactacyd Baby Gentle Care have garnered considerable attention and loyalty.

As one of the OEM manufacturers in Indonesia, PT. Etercon Pharma, plays a significant role by producing mom and baby care products under the brand name Pure Baby. These companies, alongside the global players, have earned recognition for their extensive experience in catering to mothers, providing a diverse range of baby care products tailored to various needs.

According to a survey conducted by JakPat (focusing on Indonesian consumers) on 12 September 2022, Cussons Baby has emerged as the favourite baby care brand, securing a remarkable 40.6% approval from 910 respondents.

Following closely is Zwitsal, chosen by 36.7% of respondents, trailed by My Baby and Johnson’s. This data emphasizes the strong brand loyalty and consumer trust that these established names, both global and local, command in the Indonesian market.

Mom and Baby Demand Now

The Baby & Child segment includes products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children. Excluded are skincare products for adults, e.g. sunscreen.

In Indonesia, an increasing number of mothers exhibit a willingness to overlook higher prices when purchasing baby care products for their children. They prioritize the well-being and comfort of their little ones over cost considerations, seeking high-quality products that meet the highest safety and health standards.

This phenomenon illustrates parents’ commitment to providing the best for their precious ones, regardless of the potentially higher costs associated with premium baby care items.

Such an attitude reflects shifting values and priorities among modern mothers who go for quality and innovation in caring for their children, contributing to the growth of the baby care product market in Indonesia.

Indonesian mothers are increasingly discerning when it comes to selecting baby care products, emphasizing a strong preference for natural, eco-friendly, and ethically sourced options.

The demand extends to products that undergo dermatological testing, ensuring safety for delicate infant skin. Additionally, the surge in awareness about environmental impact has led to a growing inclination towards vegan and cruelty-free products among Indonesian moms.

These conscientious choices align with a cultural ethos that values harmony with nature and a commitment to ethical practices.

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in-cosmetics Asia, the leading event in the APAC region for personal care ingredients, came to a close on 9 November with record-breaking visitor numbers and 40% international attendance, compared to 32% last year.

Bringing together top-tier suppliers, creators, and thought leaders from around the world, the event marked a significant milestone attracting 11,772 unique visitors, an increase of 16% vs 2022.

Reflecting the industry’s eagerness to engage with the latest advancements and trends in the sector and make the most of what the show has to offer, repeat attendee numbers surged by a third (33%) year-on-year, reaching 17,615.

An international audience

Drawing a diverse and international audience, 40% of visitors hailed from outside Thailand – travelling from the wider Asia Pacific region and beyond – the highest in the Bangkok show’s history.

The exhibition welcomed multinational powerhouses and leading local brands such as Aesop, Amore Pacific, Beiersdorf, Boticario, Emami, Godrej, Himalaya Wellness, Kenvue, Meiyume, Unilever and Paragon to name but a few.

Against this backdrop, a record of 581 personal care ingredient exhibitors showcased their innovations at the event, a 40% rise on the previous year. Among these were industry giants and the world’s top 10 suppliers, BASF, Dow, Croda, Evonik, Solvay, Clariant, Ashland, Lubrizol, Momentive, and DSM-Firmenich underscoring the event’s standing as an essential platform for innovation in Asia Pacific.

A noteworthy 53% (310) of exhibitors stood out for their dedication to sustainability and contribution to the transformation of a greener industry.

Celebrating Asian excellence

Asian suppliers shone brightly at the show’s prestigious Awards, held on the afternoon of 8 November. Claiming 80% of the Spotlight On Formulation Awards, Soho Aneco Chemicals, Nippon Fine Chemical, and Ichimaru Pharcos were just some of the esteemed APAC companies who took home accolades, highlighting the region’s pivotal role in driving innovation and excellence.

Meanwhile, Immunight by Lucas Meyer Cosmetics earned Gold in the Innovation Zone Best Ingredient Award (Actives Category) and Gattefossé’s Emulium Dermolea MB was awarded Gold in the Innovation Zone Best Ingredient Award (Functional Category).

Educational sessions that resonate

Leading speakers and experts from the likes of Mintel, Euromonitor, and others delved into trends, regulations, and techniques offering attendees a comprehensive understanding of the evolving personal care landscape. Across a variety of Marketing Trends & Regulations sessions, Formulation Lab presentations, Technical Seminars, as well as Spotlight On Seminars, the following were particularly popular:

• ‘Unlocking Southeast Asia’s beauty product shopping trends: The rise of e-commerce‘ by Vishnu Vardhan, Research Manager, Euromonitor International.
• ‘Understanding Gen Z: Beauty’s shapeshifters’ by Sienna Piccioni, Head of Beauty, WGSN
• ‘Beauty and personal care trends 2024: South APAC – Unlocking the future of beauty’ by Kinshen Chan, Senior Beauty & Personal Care Analyst, Mintel
• ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ by Haruna Sawaguchi, Formulation Development Group, Nikko Chemicals
• ‘How to enhance your V-neckline beauty’ by Ivan Marcos, Sales Manager – APAC, LipoTrue
• ‘Biomimetics: Unveiling the future of bio-tech beauty’ by Carmen Gutierrez, Global Technical Specialist, IMCD Beauty & Personal Care, IMCD
• ‘Sustainable haircare collection’ by Pornpan Singhapantu, Associate Technical Service & Development Scientist, Dow Company

The Spotlight On showcase placed significant emphasis on sustainability and haircare, reflecting the industry’s growing commitment to eco-friendly practices. In addition to the display of ingredients aligning with these themes, an open theatre was introduced to give attendees the opportunity to enhance their understanding by combining the visual experience of exploring formulated ingredients with attending the informative seminars.

Notable sessions included ‘Instant crush: Natural silicone identical haircare active with 5 benefits’ from Simge Gürsoy, Technical Marketing & Sales Specialist, Normactive and a keynote on ‘Green chemistry method for haircare’ from Joonho Choi, Ph.D., Researcher & Pharmacist, Material Research Lab, AmorePacific R&D Unit.

Innovation Zone

The highly anticipated Innovation Zone once again served as the hub for new product development, showcasing 87 cutting-edge ingredients launched within the last eight months from the likes of Ashland, BASF, Dow, Galaxy Surfactants, Lubrizol amongst others. The renowned Zone provided a comprehensive overview of the industry’s latest advancements with a particular emphasis on skincare, suncare, haircare, and decoratives.

Sarah Gibson, Event Director of in-cosmetics Asia commented: “The event has once again proven itself to be the epicentre of creativity, collaboration, and inspiration within the APAC beauty and personal care ingredients sector. The record-breaking number of international visitors and exhibitors, and the outstanding performance by Asian suppliers, continue to cement the event’s standing as a focal point for beauty professionals. We’re proud to have created a platform that not only celebrates achievements but also propels the industry towards a more innovative and sustainable future.”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) on 5-7 November 2024. For more information, please visit the website.

ENDS

About RX (Reed Exhibitions)  

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

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In the heart of the bustling APAC region, a quiet revolution is taking place. Men, once known for their stoic approach to personal care, are embracing a new era of self-expression and grooming. Traditional masculinity is evolving, and it’s become evident in the realm of men’s grooming and cosmetics.

Today, younger men across the region are exploring a new world of self-care comprising skincare, haircare, shaving care, and cosmetics as a result of social media, social movements, self-empowerment, and more.

Historically, the Asian male grooming market has been relatively small with personal care companies understandably focusing their efforts on the more lucrative female segment.

But as the industry has been forced to broaden its offering to suit today’s more modern male audience, the market value has rocketed; in 2022, the sector was estimated to be worth USD $36.93 billion and is now projected to reach USD $56.6 billion towards the end of this decade[1].

This year’s in-cosmetics Asia show in Bangkok, Thailand honed in on the transformation of manhood and masculinity via grooming and self-care.

One-size-fits-all

In the not-so-distant past, there was limited choice in male grooming products, from basic bar soaps to the trusty 3-in-1 wonder that promised to tackle face, hair, and body in one handy bottle, forcing many men to conform to a rigid and rather dull mold.

Today, as society more readily recognises diverse expressions of masculinity, men have access to a much wider product spectrum.

One pioneer in this space is Two Dudes, an award-winning natural skin and body care products supplier from New Zealand. The two founders struggled with the existing product offer for men, finding it “difficult, confusing, and embarrassing”, so they embarked on their own journey to provide natural care to thousands of men across the world.

Lavish routines

The influence of social media and the level of self-consciousness it has generated has no doubt played a role in highlighting skin and hair differences globally.

Amongst Asian consumers, these typically include naturally paler, more hydrated skin which can be more prone to hyperpigmentation, melasma, lentigines, and freckles.

According to Mintel, Asian male consumers are becoming increasingly more aware of their appearance and in this region, skin health can be regarded a symbol of overall health, higher social status and professionalism[2].

Further research from Mordor Intelligence attributes part of the market growth to the high density of young men in the urban clusters of the APAC region, who typically have greater disposable incomes, resulting in the adoption of habits that tackle any personal care concerns and allow access to additional self-care habits including pedicures, facials, aromatherapy, and more[3].

Remote working

While some say the pandemic ‘dampened’ the male grooming and skincare markets[4], others believe the inception of remote working made men in Japan more conscious about their appearance during video calls[5].

In response, Shiseido created an AR filter specifically for men including lip balm, eyebrow pencil, concealer, and BB cream to help men look “sharper” and “more put together” for their video meetings[6].

What was on show at in-cosmetics Asia

Honing in on the transformative changes in the APAC region’s grooming and cosmetics industry, this year’s in-cosmetics Asia event featured a host of exhibitors providing leading innovations to the male grooming market.

BIOGRÜNDL, S.L. showcased its natural facial hair growth retardant, BARBER RETARD, based on the combination of three plant extracts: Arnica montana (Arnica), Hypericum perforatum (St. John’s wort), and Lamium album (White nettle), which complements and enhances the inhibitory action on the division and growth of hair germ cells.

Lipotrue introduced its N_llscent which immediately gets rid of the isovaleric acid smell from feet and armpits. It also showcased its Neøclair Pro, an antioxidant amplifier via NRF2/ARES pathway that offers 360º pollution protection.

Lamberti SpA exhibited its ESAFLOR® PFT, a cationic bio-based derivative of guar gum, specifically developed for clear formulations, offering light conditioning properties, ideal for volumizing and conditioning shampoos while also improving hair brightness.

Sarah Gibson, Event Director for in-cosmetics Asia, commented: “As the industry acknowledges that the transformation of the male grooming and skincare market is not merely a trend, more a cultural revolution, suppliers should look to grasp the opportunity with both hands. Today’s society is far more accepting and encouraging of self-expression and diversity, so we expect the wider personal care market we know today will look very different in the years ahead. We look forward to supporting this change at this year’s show and in the years to come.”

To learn more about the companies who exhibited at the show, visit the website

(1) https://www.blueweaveconsulting.com/report/asia-pacific-mens-grooming-products-market

[2] Asian man-nerisms: New opportunities in male grooming | Mintel

[3] Asia Pacific Men’s Grooming Products Market Size & Share Analysis – Industry Research Report – Growth Trends (mordorintelligence.com)

[4] Male Grooming & Skincare in Asia | GMO Research (gmo-research.com)

[5] How Asia trends are evolving the game of men’s beauty | Croda Personal Care

[6] https://www.timeout.com/tokyo/news/shiseido-releases-ar-makeup-filter-for-men-to-use-during-zoom-meetings-032521

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Japan has long been revered for its approach to beauty, driven by the country’s rich history and culture.

Considered to be one of the more sophisticated markets, the Japanese approach to beauty, J-Beauty, is characterised by meticulous attention to detail, a dedication to innovation, and a reverence for tradition.

Routines such as Geisha beauty, onsen bathing, oil cleansing, and the use of natural ingredients, have all stood the test of time, extending out into Western cultures today.

The Japanese cosmetics and personal care market is one of the largest globally, just after the US and China[1], with a market size of USD31.16 billion and projected to reach USD35.90 billion in five years[2].

Well-known Japanese brands such as Shiseido, Bioré, Clé de Peau Beauté, Kose Corporation, SK-II, and many others have earned a well-deserved reputation for excellence, helping Japan stand at the forefront of global beauty.

While the foundation of Japanese beauty remains rooted in tradition, consumers’ modern-day personal care preferences and socioeconomic factors are changing the direction of the industry.

Redefining perfection

In addition to its own well-known brands, a substantial portion of Japan’s cosmetic imports come from South Korea and China.

According to Harumi Suzuki, Marketing Div at NIKKOL GROUP Nikko Chemicals, these neighbouring countries are having a direct influence on Japanese consumers.

Among the myriad of K-Beauty trends sweeping the globe, Suzuki cites the ‘Ulzzang’ makeup trend as a particularly significant influence on Japanese consumers. Translated as “best face” in Korean, Ulzzang is a makeup trend that focuses on achieving a doll-like appearance with clear, youthful, and dewy skin and ‘puppy dog eyes’.

Now, Suzuki says, Japanese consumers are looking towards China for the next trend. ‘Chaiborg’, a blend of ‘China’ and ‘cyborg’ is a captivating fusion of Chinese tradition and cyborg-inspired innovations, with the goal being to achieve a look so flawless and otherworldly, that it borders on inhuman[3].

“Chaiborg is gaining popularity on YouTube and TikTok following South Korea’s Ulzzang makeup trend,” he said. “This spread created an opportunity for Asian cosmetics to be accepted by the younger Japanese generation. Since SMS can instantly share content globally by transcending language barriers, Asian cosmetics make a buzz among Gen Z and then become popular with other generations in Japan.”

As the media and internet continue to accelerate beauty trends, this fusion of Chinese tradition and futuristic cyborg-inspired interest is redefining the Japanese concept of perfection.

Gentle on skin and the planet

While Japanese culture has long been associated with an impeccable sense of beauty, climate change and shifting weather conditions are increasingly posing challenges to this overall pursuit of perfection.

Japan, like many nations, is experiencing the effects of global warming; According to the G20 Climate Change Atlas, Japan stands to lose 3.72% of its GDP by 2050[4].

A perfect storm of rising temperatures and humidity, increased pollution, and changes in weather patterns have all given rise to a new set of beauty concerns. Nikko Chemicals’ Suzuki said Japan’s increasingly “humid summers” are causing Japanese consumers to “suffer from makeup collapse, enlarged pores and excessive sebum secretion due to high temperatures.”

He said: “Due to global warming, Tokyo recorded 86 days in 2023 with temperatures above 30 degrees. As a result, it’s getting more difficult to maintain the skin barrier function because air conditioner use creates dry, low humid conditions and causes skin fatigue due to temperature differences. We think there are great opportunities for growth in makeup items with water/sebum resistance and skincare with sebum care, which are strengths of SEA cosmetic products.”

Many consumers are also becoming increasingly conscious of ingredients with their sensitive skin issues in mind. According to Suzuki, sensitive skin has been reported by a large portion of the population. “In a research report by TPC Marketing Research, ‘Survey on Women’s Awareness and Situation Regarding Scalp and Hair’, 51.2% of females mentioned ‘I have sensitive skin’ and 67.6% of those women answered that their scalp is sensitive.

The number of consumers who self-declare that they have sensitive skin has increased 55% in two decades globally and this tendency is the same in Japan,” he explained. “Many consumers say they have sensitive skin on both their face and scalp, and the report suggests there are many complaints about rough scalp, especially among people who dye their gray hair. We think that countermeasure solutions are needed to take care of sensitive skin conditions in various areas.”

As consumers opt to avoid fragrances, harsh preservatives, and allergens, gentler ingredients that focus on hydration and skin barrier repair will continue to be a focus for the industry. According to Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel Reports Japan, traditional and natural ingredients such as Vitamin C “resonate well with Japanese consumers”.

“[They] appreciate upgrades in products and ingredients, but it often takes a while for them to trust new ingredients,” he advised. “Besides hyaluronic acid and collagen, Vitamin C is a favoured ingredient for its perceived safety and protection against skin damage. This presents an opportunity for brands to leverage Vitamin C’s potential and its derivatives to enhance safety and efficacy in skincare products.”

Sleeping your way to beauty

Further supporting the country’s holistic approach to skincare, according to Mintel, Japanese consumers are big believers in the power of beauty sleep.

While reports have shown the Japanese typically get less sleep per night than Western cultures[5], the link between sleep and beauty has taken centre stage. Hasegawa said there is a “growing focus” on the intersection of beauty and sleep which is being translated into the personal care industry. “Over half (54%) of Japanese consumers are saying they prioritise a good night’s sleep to enhance their appearance,” he said. “[Here], there are opportunities for brands to capitalise on the concept of beauty sleep and emphasise the importance of developing a nighttime skincare routine to support and maintain healthy-looking skin.”

In today’s ever-connected ‘always switched on’ world, more brands are beginning to focus on overnight skincare rituals, offering products with ingredients designed to improve sleep quality and maximise skin’s natural regeneration while we sleep.

Leading personal care ingredient manufacturer, Lucas Meyer Cosmetics, for example, will be showcasing its latest Immunight ingredient, a green-processed oil-soluble lavandin extract designed to reduce the effects of poor-quality sleep on skin, boosting nighttime skin recovery and targeting the improvement of sleep quality by inhalation of olfactory compounds at this year’s in-cosmetics Asia.

In addition, the company’s Regenight also increases nighttime recovery and boosts melatonin regenerative and protective pathway to improve skin regeneration and reduce daily damage. Also at the event will be ImDerma Laboratories Co., Ltd’s Imdermalab ® ArMorpheus, which effectively relaxes brain waves and assists sleeping efficiency by up to 81%.

The Japanese beauty and personal care industry has masterfully harnessed its heritage and combined it with modernity to create an industry that exemplifies grace and sophistication to the world. Its unique approach, combining tradition with innovation, a minimalist philosophy, traditional ingredients, and cutting-edge research and development, has resulted in a beauty market that is unmatched in its elegance.

This year, in-cosmetics Asia is poised to host 22 leading Japanese suppliers set to unveil their latest creations aimed at addressing a myriad of current trends, including Nikko Chemicals, Miyoshi Kasei, Ogawa & Co., Ltd., Yamakawa & Company, Ltd., Ikeda Corporation and more.

Nikko Chemicals will showcase NIKKOL LECINOL® MFL, a highly safe multi-functional ingredient that can improve skin barrier ability, protect against pollution-induced damage, suppress pore enlargement due to immature differentiation, and use nerve cell mechanisms for care. Meanwhile, Miyoshi Kasei, global leader in the development and manufacture of surface treated pigments and mineral fillers, will introduce MiyoNAT CAI, its next generation acylated amino acid treatment compatible with various oils used in cosmetics thanks to its superior dispersibility and colour development.

in-cosmetics Asia will return to Bangkok, Thailand from 7-9 November 2023. For more information or to sign up for the event, visit the website.

[1] Reference 
[2] Reference 
[3] Reference 
[4] Reference 
[5] Reference

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As we explore haircare in the Asia Pacific region, our Indonesia expert puts the spotlight on Indonesia…

Indonesia Outlook for Haircare

As a science that studies how to care for hair and scalp, to choose cosmetics according to hair type, climate and treatment techniques, the sector’s beauty experts recommend ways to treat hair, which are grouped into (1) daily haircare by washing hair using shampoo, conditioner, and dry treatment, (2) periodic care with cream baths and masks, (3) Special treatment for hair after straightening (keratin).

In response to hair problems and current trends, Indonesian salon services are proliferating and focusing, starting from basic treatments such as haircuts, cream baths, hair masks, and hair colouring to straightening and extensions.

The increasing variety of salon services and professional products for haircare in Indonesia is predicted to drive the market until 2028. However, the high price of services and haircare products is a major issue in this industry.

As is the case globally, more and more Indonesian consumers are learning how to take care of their hair with online tutorials and the help of influencers. Google noted a surge in searches for haircare activities throughout 2022.

‘Dry hair’ ranks first with an increase of up to 70% vs last year on YouTube. Second, you’ll find ‘dandruff’ with a 60% increase on YouTube, too followed by ‘hair spray’ (+20% year on year) on Google. Fourth was keratin with a 20% rise on Google.

Haircare Search Trends on Google and YouTube to Rise in 2022, What to Look Out for? (Katadata, 2022)

2023 Haircare Developments in Indonesia

 The Indonesian haircare market is experiencing remarkable growth, a phenomenon driven by increasing consumer awareness and spending on personal grooming products.

Rising significantly is the number of haircare products ranging from traditional herbal-based treatments to more technologically advanced products. Examples range from old school aloe vera plant to get its benefit but nowadays consumers tend to look for some technology including encapsulated aloe vera.

In general, consumers in Indonesia are more ingredient-aware and are seeking organic alternatives. Companies are responding by launching new product lines made from natural ingredients which include aloe vera, coconut oil, and other plant-based ingredients.

A company that tends to launch new products using natural ingredients is PT. Gondowangi Traditional Kosmetika, who are famous for their natural haircare products.

Source: https://gondowangi.com/natur/

As technology improves, many brands are offering personalized haircare solutions based on a customer’s specific hair type and requirements such as dandruff solutions due to scalp irritation. This allows customers to find the right products that work best for their hair and leads to customer satisfaction.

The online retail market in Indonesia is growing rapidly. According to McKinsey, in 2021, it became the ninth-largest e-commerce sector in the world, valued at $43 billion,  with many brands capitalising on the trend.

Companies operating in the Indonesia haircare industry are investing more in research and development to create innovative products that meet the evolving choices of consumers such as anti-pollution product for hair, scalp special treatment for man etc.

This includes the development of new ingredients such as frangipani flower extract, mangosteen extract and even vitamin C, ceramide and technology to make haircare products more effective.

With a growing population, many haircare brands are expanding their operations into rural areas in Indonesia to reach a wide customer base.

According to Statista Market Forecast1, the revenue in the haircare market in Indonesia amounts to US$1bn in 2023 and is expected to grow annually by 4.10% (CAGR 2023-2028).

Increasing product awareness, financial independence among female consumers, and considerable attention to male grooming are the main drivers of this expected growth because of the male population’s concern about  their appearance and interest in cosmetics.

In addition to that, digital penetration (currently standing at 73.7% in Indonesia) has also increased rapidly, which in turn improves the e-commerce infrastructure, making haircare products more accessible to consumers.

The following are leading haircare companies in Indonesia with the most sales both in the marketplace and e-commerce:

L’Oréal

Present in Indonesia since 1979, the French behemoth has always demonstrated its commitment to the growth of the beauty industry focused on innovation, digitalization, education, and human resources. Based on the report from the Databooks Katadata official website, L’Oréal saw revenues of US$ 40,310 billion in 2022.

Source: https://www.loreal-paris.co.id/elviverecycle

Makarizo

This brand claims it can overcome various kinds of hair problems almost as a “trend centre” for haircare products. The future looks bright for Makarizo with more intensive promotions and additional product innovations tailored to the market such as natural based ingredients, digital trending and hair treatment tutorials.

Source: https://akashainternational.com/id_ID/makarizo-hair-energy/

Pantene

Pantene has been around for decades and it dominates the Indonesian market and is produced by PT P&G Indonesia, which has been marketed in Europe since 1947. Since its first marketed product, Pantene has continued to innovate to meet its customers’ needs and wants, especially those related to haircare.

As reported on the Compas official website in 2022, Pantene was ranked third as the best-selling shampoo product brand in Indonesia during the second quarter of 2022, and there were approximately 32.3 thousand transactions of Pantene products in one quarter only from its sales at

Source: https://www.pantene.co.id/id-id/produk-toko/rangkaian-produk/total-damage-care

Haircare Opportunities in Indonesia

Hair Growth Treatment

In Indonesia, where beauty and personal care are highly valued, hair growth treatments will always be a popular claim sought by consumers, including combating hair thinning and promoting hair regrowth and proven effective.

Numerous brands offer shampoos and hair tonic infused with essential oils, vitamins, or natural extracts that claim to promote hair growth and reduce hair loss.

Source: Miranda Hair Growth Formula Shampoo, with Sunflower oil and biotin to help hair growth and reduce hair loss

Gently Hair Serum is infused with candlenut oil and ginseng extract, which are known to nourish and thicken the hair, stimulate hair growth, increase hair density, promote healthy and non-dry hair, and strengthen hair roots and strands.

It is formulated specially for baby and kids.

ERHAIR Hairgrow Serum is a hair serum that tackles hair loss and helps stimulate new hair growth by using its Kopexil and Panax Ginseng extracts.

These work together to reduce hair loss and promote hair regeneration by improving blood circulation and nourishing the hair.

Hair Straightening

Indonesia is one of the most ethnically diverse societies on earth as it consists of 1,300 ethnic groups, each having distinct hair types. As a result, hair types in Indonesia can vary widely, however wavy and curly hair are the most common hair types in Indonesia.

Therefore, the pursuit of sleek and straight hair has led to a surge in the popularity of hair straightener treatment products within the country. A semi-permanent treatment has become a game-changer for individuals seeking long-lasting straight hairstyles.#Easystraight Hair Energy from Makarizo has created an easy to use hair straightening cream which provides a solution for straight, neat, and permanent hair without having to go to a salon.

Haircare for the Hijab-Wearing Market

The report by The Royal Islamic Strategic Studies Centre (RISSC) in 2023 indicates that the Muslim population in Indonesia has reached 237.55 million people, making it the largest in the Association of Southeast Asian Nations (ASEAN) region as well as globally.

The Muslim population in Indonesia accounts for 86.7% of the total, hence the booming segment of hijab-wearing women who face unique challenges including dryness, breakage and scalp issues.                       

Shampoo products especially created for hijab—wearing consumers (Sariayu and Pantene).

Ideal Haircare for the Indonesia Market

As Indonesia has a tropical climate with humidity usually between 70 and 90%, it’s crucial to prioritize clean hair. Because of that, it is recommended to cleanse one’s hair with a gentle, sulfate-free shampoo to remove dirt and pollutants. Hydrate hair with a moisturizing conditioner and treat it with deep conditioning treatments to combat dryness caused by humidity and minimize heat styling.

The Market is Shifting

The distribution channels for haircare products in Indonesia is split mainly between supermarkets/hypermarkets, specialty stores and online stores. Supermarkets/hypermarkets hold the largest market share, comprising approximately 40% of the total distribution channel.

Globally, Asia-Pacific emerges as the leading haircare market with a 40% share. This dominance can be attributed to factors such as the region’s substantial population, rising disposable incomes, and rapid urbanization.

The market landscape has undergone a significant transformation as offline stores have gradually given way to online shopping. This shift has been driven by the convenience and accessibility offered by e-commerce platforms for purchasing haircare products.

As a result, the online haircare market has witnessed substantial growth, prompting brands and retailers to establish robust digital platforms and expand their product offerings.

While offline stores still hold significance, the online shopping trend is expected to continue shaping the haircare market, providing consumers with convenience, variety, and a seamless shopping experience in the digital realm.

Conclusion

Indonesia’s haircare industry is on a path of continuous growth and evolution. The market offers a diverse range of products, from natural and sustainable solutions to personalized haircare.

Digital platforms, especially social media and e-commerce, play a crucial role in shaping consumer behaviour and introducing new trends.

Additionally, the demand for halal-certified products presents a significant opportunity for brands.

By staying up to date with consumer trends and focusing on innovation, the haircare industry in Indonesia is set to flourish for years to come.

Find out more about haircare at in-cosmetics Asia on 7-9 November, with Love is in the Hair, spotlighting formulated haircare ingredients.

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New in-cosmetics Asia report unveils sustainable practices creating a pathway for change

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, has today launched a new report, assessing the state of sustainability in the cosmetics and personal care industry.

Focusing on four key themes: Consciousness, Protection, Biotechnology and Inclusivity, the report analyses the biggest factors driving change, and the actions brands and suppliers are taking in response to a new generation of consumers who are both ethically and environmentally aware.

Available to download on the in-cosmetics Asia website , the report explores how suppliers, manufacturers and brands across the APAC region are embracing circular principles, with insights from the likes of Hallstar Beauty, Vytrus Biotech, Hermosa Naturals and Manuka Bioscience.

And, with increased environmental consciousness and an ingrained fear of climate change, the report confirms the opportunities for brands and how they can authentically deliver on their sustainability strategies.

Speaking to the in-cosmetics Asia team about the changing attitudes in the APAC region, Eileen Zhang, General Manager, Asia-Pacific, Hallstar Beauty said, “We are indeed seeing an increase in customer preference for ingredients, formulations and production practices to be environmentally friendly in Asia-Pacific countries, although it is not yet the consumer mandate and regulatory imperative that already exists in Europe, the Middle East and Africa (EMEA) and North American (NA) regions.”

Adopting eco-friendly measures in their production processes, reducing waste, and choosing renewable energy sources are just a few of the actions the report explores, along with the role of biotechnology in quality control, greater transparency, and ethical sourcing of high-demand ingredients.

Providing a cautiously optimistic outlook for the industry, the report recognises the brands that have started to pay heed to consumers’ environmental concerns, with many adopting sustainable sourcing and manufacturing practices, in a bid to improve the performance of their products and lessen their impact on the environment.

A Spotlight On Sustainability

Taking the discussion to Bangkok this November, in-cosmetics Asia will return to shine a light on sustainability and the efforts being made by suppliers.

Whether it’s developing a finished product that positively benefits the environment, supporting local economies, or establishing a fair-trade system in the production of goods through farming co-operatives, businesses, and governments, sustainability is much more than a trend. It is a global imperative to protect the future of the industry and the planet.

As one of two ‘Spotlight On’ features at this year’s event, sustainability will be put under the microscope with a dedicated product showcase enabling attendees to find out more about how they can minimise their environmental impact, embrace the circular economy, and invest in new technologies that will preserve the earth’s most valuable resources.

Speaking about the focus on sustainability, Sarah Gibson, Exhibition Director, in-cosmetics Asia, said: “The launch of the in-cosmetics Asia sustainability report highlights the industry’s progress towards a more sustainable business model – but also the steps that still need to be taken to reduce the industry’s impact on our planet. While progress has been made, the cosmetics and personal care industry needs to do more to reduce its impact on the environment, and by measuring and highlighting the opportunities through this report, we hope to inspire brands and suppliers to prioritise sustainability and join us in creating a greener future for our planet.”

in-cosmetics Asia will take place from 7-9 November 2023 at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand. For more information and to register to attend, visit here.

ENDS

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The secrets behind Thailand’s booming skincare sector

A look at some of the ground-breaking ingredients and finished products taking the market by storm

Thailand is firmly established as a leading player in the cosmetics and personal care industry in Southeast Asia. Its rapidly growing market is valued at US$5.42bn, with a projected CAGR of 5.4% to 2026[1].

Recognised as a beauty hub of innovation and quality, its skincare sector continues to dominate, holding a 42% market share, followed by hair products (15%), soaps and hygiene (14%), oral and dental care (12%), and makeup (12%)[2].

Speaking to Cosmetics Design Asia, Isaree (Start) Sismey, Senior Director, MMR Research Worldwide, described the APAC consumer as ‘not afraid to try’, explaining that what makes Thailand so interesting is that it is “the Asian country where companies always want to put the new products and use it almost like a proxy market.”[3]

In a report published by WGSN, skin health was said to be a growing priority among consumers with many gravitating towards cosmeceuticals formulated with clean, natural and herbal ingredients.

Speaking about the trend, Christine Chau, Beauty Analyst, WGSN said, “Health is one of Thai consumers’ top beauty priorities, making clean and safe formulations a must among beauty brands. Companies should prioritise traceability and transparency processes as top strategies, as Thai consumers expect to see full transparency on product sourcing and performance.”[4]

Meanwhile, Kantar’s 2023 Thailand Beauty Trends[5], revealed that Thai consumers had become more sophisticated in their skincare regimes, with the average number of categories they purchase continuing to increase post-COVID. Here, trends such as fortifying and strengthening the skin have become more important, with serums and ampoules among the highest-performing products.

While skincare is following fellow Asian markets in its status as a cornerstone of the industry, Simsey highlighted the importance of considering regional differences in what is a richly diverse region – with consumers in Thailand expecting to see immediate results.

She suggests this is driven by the pervasiveness and accessibility to aesthetic treatments, as well as the popularity of beautifying mobile applications.[6] She adds that to cater to Thai beauty consumers, brands should offer light cosmetic effects with their skin care products whether that’s colour correcting or optical blurring.

Insights from exhibitors at this year’s in-cosmetics Asia offer a first-hand look at local ingredient trends gripping the market. Ms. Ratana Vongmukdaporn, Regional Business Line Head – Food and Pharmaceuticals & Personal Care, Jebsen & Jessen, identified laminaria saccharina extract, also known as sugar kelp or sea belt as one of the most notable ingredients being used in formulations by Thai brands. The species of brown algae is recognised for its benefits for skincare applications, offering moisturising, anti-inflammation, hydrating, and soothing characteristics.

Meanwhile, P.C Intertrade, a leading distributor of specialty cosmetic ingredients in Thailand including brands such as Ikeda, Gattefossé, Lessonia, and fellow exhibitor, Mibelle Biochemistry, suggests that one basic ingredient is being overlooked in skincare: calcium.

A basic mineral that is better associated with healthy bones or teeth, calcium is also needed for healthy skin. Calcium ions (Ca2+) regulate the communication between skin cells, which helps to keep the skin barrier intact and healthy. They also signal the skin to produce more collagen and regulate skin pigmentation. The Thai distributor points to Mibelle’s EpiCalsome which uses novel technology to encapsulate calcium ions with phospholipids of the highest quality, making calcium optimally bioavailable to the skin[7].

Closely linked to skincare, Jebsen & Jessen’s Ratana also suggested that innovations in suncare would emerge as one of the biggest trends in the Thai beauty and personal care industry, with stable encapsulated UV filters paving the way for the future of UV protection.

As a key component of many suncare products, stable encapsulated UV filters are designed to remain stable and effective for longer periods of time than traditional UV filters, which means they provide more reliable protection against the sun’s damaging effects. Research backs this up, with Statista Market Insights predicting the sun protection segment would grow annually by a CAGR of 12.11% between 2023 and 2027.

Among the exhibitors at this year’s in-cosmetics Asia, Merck likens its new UV filter technology to wearing sunglasses to protect your eyes. Its Eusolex® UV-Pearls® protects the skin in a completely new way by entrapping the organic sunscreen chemicals in sol-gel silica glass.

Since the capsules practically eliminate direct contact of the UV filters with the skin, they lower the potential for allergies. They also support enhanced overall safety and photostability in sunscreens and provide new formulation opportunities—such as using hydrophobic UV filters in the water phase.

From sophisticated formulations, and natural and organic ingredients to innovative solutions that provide multi-functional benefits, bold product claims, such as ‘reduce wrinkles’ or ‘clear acnes,’ are no longer enough to entice consumers. This means moving away from single claims and instead developing products that address multiple concerns.

Thai consumers are embracing the latest skincare trends helping to drive market growth, and this shift towards holistic benefits reflects a broader trend in the beauty industry towards a more holistic and wellness-focused approach to skincare.

Join Thai exhibitors Green Leaf Chemical Co Ltd, Chemico Inter Corporation Co., Ltd, Namsiang Co., Ltd, P.C. Intertrade Co Ltd, Summit Chemical Company Ltd, Thai Flavour & Fragrance Co., Ltd, and Zi-Life at this year’s in-cosmetics Asia, which returns to Bangkok, Thailand from 7-9 November 2023.

For more information and to register to attend, visit here.

[1] https://www.nationthailand.com/thailand/economy/40020488
[2] https://www.trade.gov/market-intelligence/thailand-personal-care-and-beauty-products
[3] https://www.cosmeticsdesign-asia.com/Article/2023/06/06/thailand-beauty-market-analysis-how-to-win-over-the-bold-thai-consumer
[4] https://www.nationthailand.com/thailand/economy/40020488
[5] https://www.kantar.com/inspiration/fmcg/the-new-face-of-beauty-in-thailand-looking-ahead-to-2023 
[6] https://www.cosmeticsdesign-asia.com/Article/2023/06/06/thailand-beauty-market-analysis-how-to-win-over-the-bold-thai-consumer 
[7] https://www.pcintertrade.com/calcium_skin/

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Evolving beauty trends and significant product innovations continue to cement the Asia Pacific (APAC) region as a powerhouse in the cosmetics and personal care industry. The birthplace of regional-turned-global movements such as K-Beauty, J-Beauty, and C-Beauty, is anticipated to account for over half (67%) of the global industry’s growth value – which is expected to reach $547 billion (USD) in 2027[1].

Bringing together the cosmetic industry to get under the skin of the most pertinent emerging trends in the sector, in-cosmetics Asia returns to Bangkok from 7-9 November creating priceless opportunities to inspire, learn and do business.

Love is in the hair

One of the leading trends set to be discussed at this year’s event is haircare. Traditionally dwarfed by APAC’s dominant skincare category, the ‘skinification’ of haircare has flourished, with online ‘haircare’ searches exceeding ‘skincare’ and ‘make-up’ in 2022. A recent study by Covalo revealed that 55% of professionals in the region searched for relevant applications and active ingredients compared to just 36% worldwide[2].

As one of two Spotlight On topics at this year’s in-cosmetics Asia, attendees can take a deep dive into defined haircare segments: scalp care and follicle care. Scalp care, which is often overlooked, is the common cause of hair problems such as dandruff and itchiness. In fact, according to Mintel research, 74% of Indian consumers experience scalp issues, while 55% of Thai consumers are concerned about dandruff[3].

As the third biggest category represented at in-cosmetics Asia, more than 75 exhibitors will showcase almost 200 ingredients suitable for haircare applications. From Laboratorios Argenol S.L.’s Acti-Hair Complex, Seiwa Kasei’s Aminoreact TsV; Hair Volumizer, and Cobiosa’s Bio Capigen anti-hair loss vegetal complex, attendees looking to tap into new opportunities in the region will be inundated with choice for new formulations.

The second of this year’s Spotlight On topics will take a deep dive into the broader sustainability movement that has gained traction in the APAC region, from increased traceability and transparency of the supply chain and embracing green chemistry principles to sourcing ingredients from upcycled sources and reducing waste.

Brands favour halal to enhance transparency

As informed ‘eco-conscious’ consumers demand cleaner products, and in the era of ethical consumerism, halal beauty represents the gold standard – putting it firmly on a path of continued growth.

In Indonesia, where halal certification will become mandatory by October 2026[4], certified beauty products grew from 2.7% to 7.1% from 2019 – 2022. This growth is anticipated to skyrocket, with 10% growth anticipated in 2023, while Malaysia will see 15% growth[5]. This growth is in part thanks to increased availability of these products, from brands including Shiseido and Estée Lauder.

Helping R&D specialists and formulators at this year’s in-cosmetics Asia, ingredient suppliers, including Arxada, Green Leaf Chemical Co, Hermosa Naturals, Indo World, J.Rettenmaier & Söhne GmbH + Co.KG, Lipotrue, Merck, Mibelle Biochemistry, will showcase the latest ingredients suitable for halal certified formulations.

Multifunctional ingredients that deliver a raft of benefits

The rise in K-Beauty 2.0 has challenged skincare enthusiasts to rethink their skincare regimes. From 10-step programmes for glass skin to a move to use, wear and buy less seen in ‘skinimalism’ – ingredients that deliver a raft of benefits are in high demand. So whether it’s a multifunctional ingredient that moisturises, protects and offers anti-ageing properties, or price-sensitive attributes that appear to consumers – multifunctional ingredients are on the rise.

And in 2023, skinimalism has seen simpler facial skincare routines gain traction in Asia, driving multifunctional and ingredient-led innovation, according to Mintel’s ‘A Year of Innovation in Facial Skincare’ report. And, consumers agree, with 73% of adults in Thailand believing that a minimalist approach to skincare has become more appealing since the pandemic.

Sarah Gibson, Exhibition Director, in-cosmetics Asia, said: “Beauty trends in the Asia Pacific region are constantly evolving, with a strong focus on sustainability, innovation, diversity and inclusivity. Companies are embracing eco-friendliness, exploring new technologies, and creating products that cater to a diverse customer base. We’re excited to return to Bangkok and resume our role as a platform for suppliers and brands within the space to connect, discuss inspiring new trends, and shape the future of the industry.”

in-cosmetics Asia will take place from 7-9 November 2023 at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand. For more information and to register to attend, visit here.

ENDS

 [1] https://www.euromonitor.com/article/three-areas-where-global-beauty-companies-are-investing-in-asia

[2] https://cosmeticsbusiness.com/news/article_page/Hair_care_searches_exceed_skin_care_and_make-up_in_the_Asia-Pacific_region/205013

[3] https://www.mintel.com/beauty-and-personal-care-market-news/advancing-scalp-care-in-south-apac-tropical-climate/

[4] https://www.trade.gov/market-intelligence/indonesian-halal-product-assurance-requirements

[5] https://www.euromonitor.com/article/three-key-trends-driving-halal-beautys-growth-in-southeast-asia 

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16 November 2022

in-cosmetics Asia made its triumphant return to Bangkok on 1-3 November – its first physical event in Thailand in three years. 10,032 cosmetic and personal care professionals (unique visitors) joined 414 exhibitors for the coveted opportunity to learn, network and discover the most recently launched ingredients.

With attendees joining from across the APAC region, including Thailand, Malaysia, India, Indonesia, South Korea, Vietnam, Philippines, Japan and Singapore amongst others, all eyes were on the show floor as several exhibitors announced exciting new ingredient launches.

Clariant launched Galactinol Advanced, a biomimetic active ingredient inspired by resurrection plants and obtained by biocatalysis. Meanwhile, Expanscience unveiled its Calybiota® Bio, a COSMOS-certified natural ingredient recommended for skincare and intimate hygiene.

ICHIMARU PHARCOS also introduced two new anti-ageing skincare active ingredients – Adeplump, a perfect adipose enhancer, and HappiCloy, a skincare active formulated to improve skin elasticity and sagging.

Highlighting the revival of colour cosmetics, Neelikon unveiled 17 new pearlescent pigments ideal for personal care and colour applications. Allozymes also revealed Phytoene, the biomolecule responsible for the yellow, red, and orange colours in plants and vegetables, which is ideal for use as an anti-UV and anti-oxidation cosmetic ingredient.

Dow launched seven high-performing and sustainable new technologies including its EcoSense GL-60 HL Surfactant and EcoSense GL-60 HA Surfactant. The two naturally derived (>99% bio-derived) bio-surfactants, with emulsifying properties, enable the creation of highly desirable mild cleansing products. Meanwhile, Merck launched two new cosmetic active ingredients: RonaCare JouvaMer and RonaCare ReviMer for natural skin renewal, well-ageing and skin vitality.

Exhibitor Luis Alcalde, Business Development Manager at Laboratorios Argenol commented: “in-cosmetics Asia is our main gateway for the Asian market – we had the opportunity to see all our clients and potential customers during the show and we foresee a great future for our ingredients in Asia.”

Visitor (and Awards judge) Dr Awanthi De Silva, NPD Lead (Senior Chemist) at Moorebank aerosol fillers added: “I attended in-cosmetics Asia for the first time and the show did not disappoint. As a cosmetic development chemist, I found the seminars insightful. Whether you are a beginner or pro in the field, there was something for everyone. I will definitely attend again!”

A fresh look at cosmetic trends

Over 50 new ingredient suppliers that will drive the next wave of cosmetics innovation, joined in-cosmetics Asia for the first time. Among them, Elixens France displayed its leading range of essential oils, hydrosols, floral waters, dry plants, and other extracts, while Gustav Heess presented a range of specialty vegetable oils and Helioscreen explained its unique vitro sunscreen testing solutions. During the event, Uute Scientific Oy also highlighted its scientifically proven inactivated microbe extract from natural plant-based compost mixtures, soil, and plants, while Taiyo Corporation showcased its wide range of flavour, fragrance, anti-microbial material, deodorizer and fermented products.

Speakers also joining the event for the first time demonstrated how brands can embrace innovation and reinvention for success. Speaking at the Marketing Trends Theatre, Marcella Vanessa, CMO of Azarine Cosmetic, revealed how the company transformed its marketing strategy from bricks and mortar to online to reach unparalleled success. As one of the most exciting skincare brands in Indonesia, Azarine is recognised for its innovation and collaboration with the likes of Korean actor/celebrity Lee MinHo, Disney Marvel and most recently, BT21.

Other highlights from this year’s Marketing Trends programme included Julia Illera, a Senior Consultant at Euromonitor International, who spoke about rebounding amid market volatility. Sector-specific sessions also put global makeup trends under the spotlight by Natallia Bambiza, Makeup Category Analyst of The NPD Group, while smart skincare was the focus for Julius Lim, CEO & Co-founder, B&B Labs.

Protecting the future of personal care trends

The growing importance of sustainability was high on the agenda in this year’s Technical Seminars and Formulation Lab. Technical Seminars saw suppliers such as CLR, Givaudan, LipoTrue, RAHN AG, Sappi Biochemtech BV, Spec-Chem Industry and others offer a deep dive into their latest personal care ingredients and formulation techniques.

Meanwhile, the Formulation Lab welcomed R&D and lab technicians from cosmetic and contract manufacturers, private labels, and indie brands to join hands-on sessions. With green formulation techniques dominating the conversation, representatives from Ashland to Clariant, Gattefossé Asia Pacific, Hallstar Beauty, IFF-Lucas Meyer Cosmetics, NIKKO Chemicals and PDO, Primient Covation LLC as well as in-cosmetics Asia’s new Official Technical Advisor, Oliver Hofmann from Shieling Laboratories tackled formulating natural skincare, using clean, green effective vitamin derivatives, the benefits of waterless formulations, vegan emulsifiers and more.

Industry firsts on display

With 75 new ingredients on display, the Innovation Zone was the starting point for three-in-four (75%) visitors to in-cosmetics Asia. With ingredients on display launching within the past eight months, it represents the epicentre of innovation.

Helping to celebrate cutting-edge ingredients, exhibitors participating in the Zone were recognised in this year’s Awards. Announced on day two of the event, Mibelle BioChemistry took the Gold Award for the Innovation Zone: Active Ingredient Award for its NovoRetin aromatic resin – an ideal plant-based retinol alternative. The Silver Award was presented to Vytrus Biotech while two Bronze Awards were awarded to BASF and Cellicon Lab.

In the Innovation Zone: Functional Ingredient Award, Ashland celebrated the Gold win for its novel, nature derived Antaron soja glyceride. Meanwhile, double wins in both Silver and Bronze categories saw Global Bioenergies, Sharon Laboratories then Hallstar Beauty and Jan Dekker exclusively at IMCD all recognised.

Joining the celebrations were the winners of the 2022 Spotlight On Formulation Awards. This year’s Spotlight On themes spanned Healthy Skin and Makeup, with all formulated ingredients fitting into these trending sectors. With more than 30 entries reviewed by a panel of expert judges, DKSH took the Gold title for its BABY One More Time face cleanser powder, while Innovacos took Silver followed by Evonik with the Bronze title.

Speaking about the event’s return to Thailand, Sarah Gibson, Exhibition Director, in-cosmetics Asia said:  “It has been a monumental three days in Bangkok reuniting personal care professionals face-to-face after three years without a physical event. The key takeaway for me is seeing how many international visitors travelled and enjoyed themselves, perfecting their formulation skills at our hands-on Formulation Lab, checking out all the new products on show, attending the numerous exhibitor parties, interacting with suppliers, and sharing their experiences on social media. Indeed, visitor and exhibitor satisfaction (net promoter scores) this year are the highest in the show’s history – we are back, and the industry is alive and kicking!”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) from 7-9 November 2023. For more information, visit the in-cosmetics Asia website.

Ends

About in-cosmetics Asia

Join in-cosmetics Asia, where all areas of the cosmetics industry connect to inspire, share insights and spark potential collaborations.

Celebrating excellence in the field of ingredient innovation, in-cosmetics Asia also offers high-quality education on the latest science and trends.

Plus, with targeted networking opportunities for the international personal care ingredients community, you can uncover the tools to engage in new business and evolve your brand.

Whether you are a visiting personal care creator or exhibiting supplier of ingredients, fragrances, lab equipment, testing or regulatory solutions, in-cosmetics Asia has something for you.

Join us for fresh-thinking and development, unlocking better experiences for consumers in a changing world.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

Bangkok, 2 November 2022: The organisers of in-cosmetics Asia – the leading event in Asia Pacific for personal care ingredients, have announced this year’s 2022 Innovation Zone and Spotlight On Formulation Award winners.

Announced on day two of the event, the awards honoured the best Innovation Zone ingredients and Spotlight On’s formulated ingredients, recognising companies that had responded to the needs of the industry, demonstrated innovation and the growing focus on sustainability.

INNOVATION ZONE: ACTIVE INGREDIENT AWARD

Scooping the Gold award for the Innovation Zone: Active Ingredient Award was Mibelle Biochemistry for its NovoRetin aromatic resin. Serving as an ideal plant-based retinol alternative, it was recognised for providing strong anti-ageing effects and exceptional benefits for acne-prone skin. Based on mastic, which is an aromatic resin from the tree bark that grows on the Greek island of Chios, NovoRetin increases the amount of naturally occurring retinoic acid in the skin, which leads to retinol-like effects.

Taking the Silver Award, Vytrus Biotech was recognised for its ELAYA RENOVA – The Hair Tensegrist by Vytrus Biotech – a 100% natural active for global hair and scalp care. It protects, reinforces, regenerates, and beautifies the whole hair structure, from scalp to hair shaft and the hair anchoring proteins with a plant strategy. It is inspired by the architectural concept of “Tensegrity” which explains how changes applied to an area will also exert effects at a distance because everything is interconnected. Vytrus has transferred this vision to the hair structure, where the hair shaft and the scalp are intimately interconnected.

Meanwhile, with such tough competition, two Bronze Awards were announced. BASF took the first accolade for its postbiotic technology for healthy ageing, Postbiolift. It contains the fermentation supernatant of Lactobacillus crispatus. Its secreted metabolites contribute to more elastic skin, a smoother appearance of wrinkles around the eyes, and an even complexion.

Cellicon Lab was the second Bronze Award winner, recognised for its DST-DX targeted skin-lightener. Designed to target the melanocyte – a highly differentiated cell that produces a pigment melanin inside melanosomes, DST-DX contains one of the most potent tyrosinase inhibitors, even more potent than hydroquinone.

INNOVATION ZONE: FUNCTIONAL INGREDIENT AWARD

In the Innovation Zone: Functional Ingredient Award, Ashland Singapore celebrated the Gold win for its Antaron soja glyceride. A novel nature-derived, biodegradable water resistant film former and SPF booster for suncare formulations that also provides transfer resistance for colour cosmetics. Antaron Soja Glyceride is non-GMO, vegan suitable, and compatible with both organic and inorganic ingredients.

Meanwhile, with joint wins in both Silver and Bronze categories, Global Bioenergies took the Silver Award for its ISONATURANE® 12 – the trademark registered by Global Bioenergies to designate its naturally sourced isododecane product. Isododecane is one of the most important molecules used in the cosmetics industry, both in the make-up segment, where it is the only molecule able to deliver longwear properties, and in skincare and haircare, where it endows textures with lightness and softness.

Fellow Silver Award winner was Sharon Laboratories for its broad-spectrum preservative blend, Sharomix 699. Suitable for cosmetic applications inspired by clean beauty, it is formulated with a minimalist composition using food preservatives. It is completely water-soluble and is suitable for baby care and wet-wipe applications.

Elsewhere, Bronze Award winners included Hallstar for its SolaPure Glo natural multifunctional emollient that improves sun protection performance. This holistic suncare solution leverages adaptogen-rich turmeric’s inherent skincare potential to improve SPF/PFA levels, defend against “inflamm’aging” and promote overall skin wellbeing. It is ideal for regulatory restricted markets, as the use of SolaPure Glo can help to achieve the same or higher sun protection efficacy with lower UV filter concentration in organic and inorganic sunscreen systems.

In addition, Jan Dekker exclusively at IMCD also celebrated its Bronze Award achievement for its natural derived cellulose-based emulsifier, Dekamulen Power’Feel. The 98.8% natural-derived high performing polymeric emulsifier can create many variations of textures. It enables high emollient loads, of a broad range of emollient types, at low use levels. It provides light and silky textures, a high spreadability without peeling effects and is a perfect replacement for synthetic emulsifiers.

SPOTLIGHT ON: FORMULATION AWARD

Attendees at in-cosmetics Asia also came together to celebrate the best Spotlight On formulated ingredients. More than 30 entries were reviewed by the judges live on the show floor, in a bid to find this year’s Spotlight On Formulation Award winners.

Scooping the Gold Award, DKSH was recognised for its Baby One More Time Face cleanser powder. Designed to act as part of a self-care cleansing ritual, it helps to achieve a youthful complexion and deliver “fresh, lively, bright and bouncing faces”. It is also free from ingredients known to be harmful to humans and the environment, such as microplastics, SLES/SLS and silicone, with DKSH reducing water quantities used during the production process.

Also recognised in this year’s Spotlight On Awards, Innovacos took the Silver Award for its Cleaning Oil to Milk with PolyAquol-2W. A patented polyglycerol-based O/W self-emulsifier, the product is both naturally derived, and Cosmos approved. It offers a wide range of formulation compatibilities while providing a unique skin feel to emulsions. Generating highly organised liquid crystals, essential to providing stability to the emulsion, it ensures compatibility with the skin, showing biomimetic clinical benefits. It has also been shown to prevent and repair damage caused to the skin barrier function by UV exposure, restores the cutaneous microflora with bio-biotic properties to S-epidermidis, and helps cutaneous homeostasis to improve the skin barrier function and mitigate signs of skin disorders.

Finally, taking the Bronze Spotlight On Award, Evonik was chosen for its Winter Time Regeneration Lotion-Vitamin D3 (MM 432/4) with TEGO® Sterol 7-DHC V. Designed to help regenerate sun stressed skin during the winter months, Evonik’s Winter Time Regeneration Lotion features a fully renewable, natural skin cholesterol specialty: TEGO® Sterol 7-DHC V. 7-dehydrocholesterol is a natural Vitamin D3 (cholecalciferol) precursor that is uniquely activated under UV irradiation. In Vitro testing indicates 7-dehydrocholesterol can provide skin protection and repair benefits by targeting various natural skin markers. It also promotes skin cell differentiation and boosts natural antimicrobial peptides in the skin, as well as offering the benefits of Vitamin D.

in-cosmetics Asia continues at the Bangkok International Trade & Exhibition Centre (BITEC), Asia’s premier exhibition and convention centre, until 3 November 2022. For more information, please visit https://asia.in-cosmetics.com/