In the dynamic world of beauty and cosmetics, the journey from concept to launch goes beyond crafting an innovative product formula or creating a compelling brand identity.

Navigating the complex regulatory landscape is a crucial step that every beauty brand must master. Compliance, product development, and operational excellence are essential for both emerging and established brands aiming for success.

Highlighted in this article are key points noted in a fireside chat between Cherie Buziak from BeautyEdge LLC and Sara Bumby from First Impact New York.

The Importance of Regulation in Product Development

Regulatory compliance isn’t merely a backdrop to product development; it’s the very framework that supports it. While brands often focus on formulation, sensory experiences, claims, and market targeting, regulatory guidelines form the structure that enables these aspects to be implemented legally and ethically.

According to Sara Bumby from First Impact New York City, “Brands can run into serious trouble if they overlook regulatory details, even unintentionally.”

Top Priorities when considering Regulatory Compliance

1. Understanding Mocra Regulations: The Modernization of Cosmetic Regulation Act (Mocra) is pivotal in the U.S. beauty landscape. It governs product safety, reporting, and transparent labeling. Compliance ensures that a product is legally marketable, preventing potential recalls and legal implications.

1. Global Standards and Variations: For brands eyeing international expansion, it’s essential to understand that regulations differ widely. The European Union’s standards, for example, are more stringent than those in the U.S., with specific requirements on ingredients, safety assessments, and labeling. Per Bumby, aligning with these global standards requires a proactive approach to avoid disruptions when entering new markets.

2. Claims Substantiation: Whether a product promises “anti-ageing” benefits or “24-hour hydration,” each claim must be backed by scientific evidence. This is not only a regulatory requirement but also builds consumer trust.

Balancing Creativity and Compliance

Regulation is the key that connects all aspects of work in the beauty industry. It makes sure that the creativity involved in developing products—whether it’s a new formula or an eye-catching marketing claim—follows the rules and can be defended. Failing to comply with these regulations can lead to fines or harm a brand’s reputation, risks that no brand, big or small, can afford to take.

In a rapidly evolving industry where consumer expectations for transparency and efficacy continue to grow, regulatory compliance has become as essential as the products themselves. Brands must not only develop standout products but must do so within a complex matrix of compliance standards. Ensuring these standards are met requires expertise, foresight, and dedication.

Establishing Accountability and Accurate Claims in Beauty Marketing

In an era where transparency is not just valued but demanded, consumers expect truth in advertising and integrity in claims. When brands approach First Impact, one of Sara’s first priorities is an exhaustive review of their copy, website, and any existing brand book. This foundational step ensures that all language aligns with regulatory standards, facilitating seamless communication for PR teams, marketing agencies, and influencers.

The Responsibility of Compliance Across Platforms

A critical aspect is that brands are fully accountable for all claims made, whether through their packaging, digital platforms, or spokespersons. “Brands need to realize that they are responsible for what their influencers say in the market,” Bumby stressed. This level of responsibility extends beyond a brand’s internal team to third parties, which makes setting up clear, substantiated claims from the beginning paramount.

Brands must also be aware that today’s retail landscape, split between brick-and-mortar and e-commerce, operates on an equal playing field regarding compliance.

This uniformity underscores that regulations apply universally, regardless of where a product is sold or how it is marketed.

Clarifying Responsibility Between Brands and Manufacturers

One point that often confuses new beauty entrepreneurs is the extent of responsibility when working with contract or private label manufacturers. While manufacturers can provide data on active ingredients, they are not liable for the claims brands make based on that data. At the end of the day, it’s your responsibility as the brand to ensure stability testing, efficacy testing, and that all claims have the necessary supporting documentation.

For example, while a manufacturer might provide data showing that a formulation contains vitamin E and highlight its benefits, this alone is insufficient to make broad claims against that one ingredient. Brands must invest in testing the final formulation to substantiate claims accurately. This includes conducting consumer science tests or, when applicable, clinical studies, using tools and methodologies to validate claims rigorously.

Types of Claims and Documentation

Consumer Science Testing: This involves trials conducted with real users under controlled conditions to gather feedback and demonstrate how the product performs. These tests are crucial because they show results based on the final product, not just its individual components.

Clinical Studies: Using specialized equipment and scientific measurements, clinical studies provide quantitative data on a product’s performance. These studies can support claims like “reduces the appearance of fine lines by x% in two weeks,” provided they are backed by reliable results from an independent testing facility.

Building a Foundation of Trust

For new brands, navigating these regulatory demands can seem daunting. However, it is this diligence that lays the groundwork for credibility and trust in an increasingly skeptical market. Developing a brand that is both innovative and compliant requires commitment from day one.

By integrating regulatory expertise into their development process, brands can confidently launch products that meet not only creative aspirations but the rigorous standards of today’s regulatory environment.

For beauty brands looking to succeed in today’s market, regulatory compliance is non-negotiable. As Sara Bumby and Cherie Buziak discussed, understanding and adhering to these guidelines from the outset not only protects the brand legally but also builds trust with consumers. Brands must take responsibility for their claims, ensure they have proper documentation, and work closely with their contract manufacturers to substantiate product
efficacy.

This transparency and attention to regulation will set a brand apart in the
competitive beauty industry.

Sara Bumby President, Co-Founder at First Impact New York are dedicated to providing a wide range of services for the beauty industry, production management, product development, custom formulas, consulting, focus groups and much more.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

Trends in Colour Cosmetics

Tracking consumer trends in any category is like forecasting the weather: unpredictable and unreliable! Consumers move in mysterious ways today. While it’s always been true that for every trend there’s a counter trend, that’s never been truer than now!

Still, we continue to look for patterns, behavioural changes and indicators in many consumer categories that may tell us something about where beauty trends are headed.

Those of us who love tracking consumer behaviour will continue to do so. When we’re wrong, we hope no one notices!

What I’m reviewing here is not newly emerging. These directions have staying power and are, I believe, indicators worth exploring.

Colour Cosmetics + Skincare Ingredients

Makeup is increasingly linked to skincare. The demand for products that also demonstrate skin benefits like radiance, hydration, or UV and pollution protection are becoming essential. Foundation seems like the most logical place to start, but it doesn’t stop categories such as blush, brow gel and eye liner from jumping on board.
What we’re seeing is a creation of hybrid products that combine the artistry of makeup with the science of skin care.

Here are a few examples I believe are noteworthy:

Ciele Tint & PROTECT SPF 50+ Tinted Serum Foundation
Jones Road Miracle Balm All-Over Glow (this could also be added to the “Glow” list that follows)
Kosas Revealer Concealer
Chanel N°1 de Chanel Lip and Cheek Balm
Ilia Limitless Lash Mascara
Victoria Beckham Beauty Satin Kajal Liner
Valde Beauty Ritual Creamy Satin Lipstick
Kjaer Weis FeatherTouch Brow Gel

Glisten & Glow

While the pendulum may swing back and forth between radiant and matte, the fact remains, glowing skin is aspirational. Radiant skin looks healthier, younger, more energetic and vibrant. TikTok loves this category because of its powerful visual appeal and attraction.

The entries in this category are substantial. There are few brands without one. This is a random sampling.

RMS Beauty Luminizer The OG glow. It doesn’t get better than this!
Chanel Le Blanc Rosy Light Drops
Kosas Glow I.V. Vitamin-Infused Skin Illuminating Enhancer
Armani Beauty Fluid Sheer Glow Enhancer
Westman Atelier Lit Up Highlighter Sticks

Lash-Out with Colour! Coloured Mascara is having a moment!

Red, pink, yellow, purple, green or blue, lashes have never had such a rainbow of colors to choose from. Like hair color and nail lacquer, there is no limit on the color palette.
Pat McGrath Dark Star Colour Blitz Mascara: red, fuchsia, azure, jade
Kiko Milano Smart Colour Mascara: purple, emerald, bright blue, metallic burgundy
ColourPop BFF Volumizing Mascara: blue, red, green, purple, pink
Chanel Noir Allure: red, orange, lilac

Many brands have jumped in here: Chanel, Valde, Hermès, Fenty Beauty, Dries Van Noten, Hourglass, Dior, Kjaer Weis, Lush and Guerlain.
Anecdotal evidence from beauty influencers and consumer reviews suggests positive reception. Consumers appreciate the ability to reduce waste and often view refillable products as a luxury or premium option. However, I’m not hearing great reviews from suppliers on this topic. It can also be complicated for retailers, forcing them to carry additional inventory. From the few I’ve spoken with, sales are not robust.

As much as the concept feels like the right thing to do, carrying and displaying an expensive lipstick is part of our industry’s DNA. When the case starts to look shop-worn (and they all do after weeks or months in a bag), buying a refill to keep the original case out of landfill is probably unlikely.

The entire refill concept remains controversial. There are experts who say the refills only exacerbate the carbon footprint. The jury is still out.

Hot/Interesting Products

Milk MakeUp really scored on this one. Sticks are hot in all categories and their Cooling Water Jelly Sticks are playful, easy to use and very social media friendly. Lots of press and a quick sell-out!
Milk MakeUp Cooling Water Jelly Tint Sheer Lips & Cheek Stain

Lush Earth Naked Mascara launched last year with an interesting concept. A blend of butters and waxes are moulded into a solid form so no plastic packaging is required. The consumer wets one of the 3 brush choices (no plastic in the brush), twirls it inside the mascara “roll”, picks up the desired amount of product and applies it to lashes. It’s a new gesture that requires a bit of practice, but scores high for innovation.

For the colour crazy beauty consumer, there’s plenty of action and lots to choose from. New textures and delivery systems work their magic and adding a few skin friendly ingredients doesn’t hurt either.

Whether it’s for self-expression, confidence boosting, transformation, mental health “therapy” or just plain fun, there’s nothing that beats make up for a feel-good vibe!

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

Whenever a beauty product is being developed, there are few things more exciting and enjoyable than the ebb and flow of the creative development process between the formulator and product developer. With brands wanting to launch at rapid speed, it is almost like a lost art to align ideas carefully.  However, when the forces of the two creatives are aligned, and the relationship works well, a remarkable product is born.

Let’s explore the attributes needed for a successful relationship

Michele Duggan is a brilliant colleague and industry friend that also happens to be a formulator. Through our professional relationship, she provided me with a rigorous education about the technical components of formulation and manufacturing.  Together, we developed at least 150 products with one of them being first to market, and there are few first to market products these days. If a product is truly the first to market, a legal search must be conducted to verify that claim, it cannot be called “first to market” based on hearsay.

Like all things that work well, it starts with the relationship. It is powerful to respect each other’s roles, whether in R&D or in Product Development Marketing.  A product development marketer wants to communicate the experience of using the product to consumers through product use.  We need a story to help the consumer walk through that experience. As a Formulator, the goal is to deliver on performance and aesthetics. The end goal of the combined roles between PD Marketing & R&D is to develop a product that is aesthetically elegant, offers benefits, delivers an experience and a story all while meeting cost guidelines and in the end – sells well.

Marketing Insights that complement the Formulation

You’ve decided to create your own beauty brand. Congratulations! Next steps? Here are key thoughts to keep in mind.

Concept

This is the beginning. What is the story that you would like to tell about your product?  Will it help reduce lines and wrinkles? Will it help moisturise skin? Will it help even skin tone? If it’s a colour collection, what is the shade line up?  How well will it wear? What will the package look like? What is the size of the package? What is the bulk target price of the formula? Whatever the product story is, take the time to really think about how you can communicate your product in three words. Use your creative power and write out the look, the texture, how it will feel on the skin, the colour of the bulk, what the experience is that you want the final user to enjoy and benefit from. Write out the claims of how the product will benefit the end-user. Offer your formulator as much detail as possible on the product profile so that they can envision your product as well.

Note: When writing claims, you will need to ensure that they are viable through clinical studies.  Make sure that you have a budget set aside for testing. In the beginning, just start with a wish list of claims. This is the list that you’ll be turning over to your formulator so that he/she will know how the product should perform.

The takeaway: Create a profile for your product.

Benchmark

It’s best to start with a benchmark formula especially if you have never developed a product before. A benchmark can be a competitive product that you like for the aesthetic application, a product that you like for end benefits, or a starter formula from a chemist’s library. The reason to have a benchmark available is that the formulator will know exactly where you want to land aesthetically with the finished product, how you want it to look, how it should be dispensed, etc.  A benchmark will streamline the process and take out a lot of the guess-work along the way, which can turn into hours of lab time and added expenses. The formulator will also be able to look at the ingredient list to get a better idea of whether the performance that you have in mind will match up to some of the materials that are in your benchmark formula. You can always make tweaks to customise along the way, but if it’s your first time starting out with a product, it’s easier to stay in close range of your benchmark target.

The takeaway: Have a formula starting point.

Ingredients or technology

Do you have to have the next best innovation or high-end technology in your formula to see a difference on the skin? Well, actually, yes and no. You can have a compelling story and great product performance by being very clear about what you would like the final formula to do. Let the formulator decide the primary materials to use as your formula base, and then if there is a technology or ingredient that you are particularly interested in, have a conversation with the formulator to see if the material is compatible in the base, and inquire about the cost of the technology. At the end of development, the full product will be tested for the performance that you are looking for, so don’t be guided only on the active ingredient as the workhorse in the formula.

The takeaway: Trust your formulator for product performance.

Formulation insights that complement the marketing

Congratulations! Your product is about to be developed! Four critical areas need to be addressed during the development of your product:

• Aesthetics
  • Matching the marketer’s vision is for the entire product – formula and package

• Performance
  • Delivering the desired performance attributes and proving that they can be perceived by the consumer

• Safety
  • From microbiological to clinical safety

• Regulatory Compliance
  • Ensuring there are no regulations prohibiting the sale of your product in your intended market[s]). Some formulators offer all of these services while others concentrate solely on delivering the aesthetics and performance and you will need to find other partners to conduct the performance and safety testing along with the regulatory review.

Getting Started

Discuss the written profile with your Marketing Product Developer for a complete understanding of the concept, aesthetics and performance attributes.  If a benchmark has not been identified, work with the Marketing Product Developer to identify concrete aesthetic targets since there are many ways to interpret descriptions of aesthetics like non-greasy, medium slip, tight or lacey foam and many, many shades of a colour.

You may be able to offer a product that you previously formulated as a starting point Identify “Must Haves” for the project and assess the degree of difficulty in delivering a project so that you can accurately estimate the time and budget for the development.  Lastly, set a timeline along with the number of submissions that you and your Marketing Product Developer will work toward.  After 1-2 submissions, you should know if the original vision can be delivered or if some aspects will need to be modified.

The takeaway: Discuss Details with your Product Developer

Prototype development

There are two important pieces of advice during this phase of your project.

1) Plan for setbacks. We all hope that things will go smoothly.  However, unless you’re making minor adjustments to an existing product, there will be hiccups.  Include time in your schedule for setbacks. They may be minor, such as a delay in the delivery of a key ingredient to the formulator.  Or they may be major, such as a formula failing stability testing at the end of the study requiring the formulator to make major changes.

2) Keep to your plan.  There will be a temptation to make changes to the aesthetics or add new claims.  Before moving forward with changes, you should identify how the changes will impact the completion of the project. Some changes/additions may be easy to accomplish and can be accomplished with minimal time and cost, while others may result in dramatic delays and cost overruns.  If the changes are major, the Marketing Product Developer may want to consider if the changes will result in a significant improvement in their brand and/or sales that is worth the extra time and expense.

The takeaway: Plan for setbacks and stick to your plan

Testing and regulatory review

After the Marketing Product Developer has approved the aesthetic of your product, you enter this last phase of development.  You should conduct less expensive tests and the regulatory review first, before starting the expensive safety, clinical and consumer use testing.  There’s nothing worse than running an expensive test and finding out halfway through that one of your ingredients isn’t allowed in your key market, Fail fast. Consider using quick screening methods to identify any big issues, such as stability testing at high temperatures or exaggerated use conditions in clinical testing.

The takeaway: Test your product

Enjoy the Journey!  There’s nothing more satisfying than seeing a successful product, one that you created and nurtured, on the market. Take time to enjoy your success and then… it’s time to come up with the next great product!

As you read through these insights from a different role perspective, you can visualize what each person is looking for from the other.  It’s pretty much a two-sided conversation!

Bonus point:

Hire an expert to help you.

Can you guide the development of a cosmetic or skincare product on your own? Sure, yes, you can. However, like everything else, is this really the one more thing that you want to add to your plate? If you want to get your product launched in a timely fashion, don’t hesitate to bring on the extra help you’ll need to source vendors, finalize the technology, develop formulas, speak in chemist language, or to use as a second eye for design, copy, and marketing.

Are you in the process of developing a new product? Take a look at how in-cosmetics Discover can help you find the perfect ingredients.

Beauty and Wellbeing – In the New “After”

In our new normal, the “After” of living with COVID-19, individuals are placing a greater importance on products that enhance and promote mindfulness, mental health, and wellbeing. Consumers are now seeking out routines that bring a sense of connection and ritual into this new lifestyle. The marketing industry is keen to take advantage of this global shift with its vast potential for product development that encompasses overall wholeness through wellness.

The “New After” has brought us into a unique phase of daily living. As product developers, how do we maintain a sense of normalcy while keeping body, mind, and spirit in balance through this state of unrest?

New social norms like wearing masks, staying six feet apart, upping our hygiene, being conscious of our nutritional intake, and distancing ourselves wherever possible takes a toll on our entire beings. Additionally, working to stay connected with friends, family, and colleagues through digital forums can increase anxiety.

We find ourselves in an entirely new landscape, navigating an all-consuming lifestyle that is defined by being alone, and being digitally connected. This lack of three-dimensionality — physical, interpersonal, and spiritual components that are central to the human experience lead us to ask:

“How do we balance beauty and wellbeing?”

So, what can we do?

With our external world elevated with levels of stress, anxiety, and uncertainty, our mental wellbeing is affected on a conscious and subconscious level. The good and encouraging news is that many are finding resilience and regaining a sense of calm through mindfulness practices supported by personal care and home products.

As we collectively progress through this phase of life, we’ll be seeing more brands in beauty and wellness connecting to the consumer through ritual. At this point in time, consumers are looking for new products that promote energy, calmness, relaxation, and inner strength. Brands using products to enhance wellness with ingredients designed to promote physical wellbeing, positive feelings, and spiritual balance will come to the fore. Fortunately, as product developers, the potential is limitless.

Areas of Focus for New Product Development

The Body:

Body movement reduces stress. Although gyms continue to open, exercise habits have come home with an increase in Google searches for body conditioning and toning. Additionally, the WFH lifestyle (“work from home”) has reduced physical movement and created situations where there is less of getting up to chat at the water cooler or a brief walk to the next office meeting. This opens the door to mindfulness personal care products for pre-, during and post-workout sessions in the sanctuary of one’s private space.

The Mind:

Meditation calms the mind. Meditation has been in place for millennia with benefits that help to reduce stress, increase clarity of thought, relaxation and being able to enjoy moments of life lived more fully. There is great potential here in creating enhanced sensorial and textural products to enhance meditation and mindfulness practice experiences pre-, during and post-meditation, yoga, and mindfulness sessions.

Overall Wellbeing:

Breathing relaxes the soul. Deep breathing with guided imagery or prayer works well for many people to help with focus and to help calm their inner spirit. These breathing, prayer, or mindfulness practices can be as simple as five-minute pauses in the morning and midday. It offers a moment not only to “stop and smell the roses” but to be more present. This opens the door to scented wellness products that enhance a calming of our internal spirits, providing a sense of wholeness and centeredness.

Ingredients and Benefits to Look for When Developing Products for the New After

Calming

Stress can be detrimental to the skin and manifest itself in the forms of irritation, redness, and superficial dehydration. Look for ingredients from manufacturers that offer a calming effect to the skin and help reinforce the skin’s barrier. Storytelling ingredients like mimosa flowers, specially harvested lavenders, or clary sage are a few to consider. Because fragrance is so strongly linked to emotion, some fragrance houses actually work with neuroscientists to enhance the experience of product use.

Blue Light Protection

Remote work shifted overnight, while skincare, exercise and other regimens continue to be taught online. Blue light exposure from screens decreases the energetic development of cells, causing quicker cell ageing. To help combat the effects from digital LED light, look for combinations of antioxidant ingredients like tea extracts, fruit and seed oils, vitamins and the coenzyme Q10 that help counteract oxidative stress on the skin along with mineral sunscreens that provide a physical blocking of all wavelengths.

Energizing

We have become a world of “Zoomies” and being “Zoomed-out” from multiple online meetings that bring on fatigued and slacking skin tone. Plus, some of our diets may be “off” as we self-soothe with comfort and junk food that may not normally follow healthy guidelines. To help re-energize the skin, look for marine and seaweed materials that absorb nutrients from the ocean and are rigorous enough to survive through daily UVA/UVB exposure.

Immunity Protection

Protection is a key concern for everyone. Keeping the skin’s immunity protected and well functioning against internal and external stress is important to consumers. To help protect the skin’s immunity, look for bioactive nutrients that are antioxidants such as extracts and infusions from fruits, vegetables, nuts, oils, and whole grains. These naturally help restore the skin’s barrier and promote good skin health.

Want to find out more about the latest ingredient launches? Read Simon Pitman’s latest ingredients round-up

The global pandemic has seen a shift in how consumers buy beauty, and many brands have seen a spike in their Amazon sales. This behavioural shift has forced brands to revaluate their retail strategies to position themselves to be where the consumer is at – with many increasing their media spend and adding more products to Amazon Beauty.

As perceptions about the marketplace in the cosmetics industry change, now is the time to get to grips with the platform to future-proof your beauty brand.

Join us June 23rd for an online workshop designed to help you master Amazon Beauty. Hear from Amazonoholic Ryan Mulvany, founder of Quiverr, on how to create an effective Amazon strategy for 2020 and beyond.

Ryan has advised some of the largest consumer packaged goods companies on their Amazon strategies, and his work with beauty brands has seen great success. See how his team took one brand’s sales from US $250 K annual sales to US $3m in 2017.

Speakers

Ryan Mulvany is the founder of Quiverr, a self-proclaimed Amazonoholic, and has facilitated over $1b in sales on Amazon. He sold Quiverr to Advantage Solutions in 2017, and is still involved advising clients in big CPG, Private Equity, Venture Capital and Startups.

To get the latest insights into the shifts in beauty consumer buyer behaviour check out this article by Kayla Villena, Euromonitor.

The Youth Group states that clean beauty is a macro trend extending to many lifestyle aspects and implies safety, sustainability, ethics and transparency. In the beauty space, consumers, especially millennials, are becoming more conscious about how they care for both themselves and the planet.

As an example, most beauty products comprise 80- 95% water. However, by 2050, 1.8B people will be affected by water shortage, so formulation experts in this space will have to be mindful of this when making future ‘clean’ innovations.

That being said, the market surrounding clean beauty is rife with opportunities. The presentation states that global sales of clean beauty products will double by 2024, reaching US$22B. As a result, there is a growing demand for ‘clean’ ingredients. Most notable ingredients on restricted lists include: paraben, silicone, artificial colorants and animal derived ingredients, to name a few.

Clean beauty also calls for action on packaging. Only 6-9% plastic is recycled with 8m tons of plastic emptied into the sea annually. Clean beauty brands are making the effort to move towards recyclable, biodegradable etc packaging options and encourage all divisions in the beauty industry to follow suit. Brands can be creative with this, like Kevin Murphy Haircare as an example, who plan to make their entire line packaged in recycled plastics recovered from the ocean.

Many big companies have pledged their commitment to sustainability:

L’Oréal: Their Seed Phytonutrients range uses entirely environmentally friendly recycled & recyclable packaging

Unilever: Love Beauty and Planet, which Unilever launched in 2017, sources vegan ingredients from fragrance partner, Givaudan, with a sourcing program to help support the farmers that grow them. Bottles are made from 100% post-consumer recycled plastic and are 100% recyclable.

P&G: Head & Shoulders Partnering with recycling experts TerraCycle & SUEZ to produce the first recyclable shampoo bottle made from up to 25% recycled material from beach plastic

From a formulator perspective, the beauty industry must examine the food chain from ingredients to packaging to manufacturing.

Explore what conscientious beauty means to consumers.The post Beauty and clean living – How is the cosmetics industry adapting to this trend? first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/regions/northamerica/beauty-and-clean-living-how-is-the-cosmetics-industry-adapting-to-this-trend/feed/ 0 8255 https://connect.in-cosmetics.com/regions/northamerica/covid-19-creates-channel-shifts-for-beauty/ https://connect.in-cosmetics.com/regions/northamerica/covid-19-creates-channel-shifts-for-beauty/#respond Mon, 25 May 2020 13:11:10 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=8083 By Kayla Villena, Senior Beauty Analyst, Euromonitor International The COVID-19 pandemic will pose unprecedented challenges for the beauty industry in 2020 and beyond. Lockdown measures, business, and school closures, and travel bans created fewer social occasions, affecting the aesthetic side of beauty, tourist spending, and overall beauty routines. The pandemic accelerated e-commerce, click-and-collect, frictionless retail, […]

Firstly, manufacturers should always refer to Federal Insecticide and Fungicide Act (FIFRA) as governed under the Environmental Protection Agency (EPA). The FIFRA act gives the EPA authority to regulate the registration, production, distribution, sale and use of pesticides.

It is important to note that insect repellents are regulated as pesticides in the United States because their active ingredients are pesticides. This means that any product being sold or distributed that makes claims for pesticide purposes, implies a pesticide use or contains one or more pesticide ingredients must comply with the FIFRA guidelines.

Personal care companies can enter the pesticide space by getting a federal registration for their own product. Companies can also become what’s known as a Sub-Registrant for a product that is already federally registered by another company.

Pesticide product manufacturers must register their facility with the EPA ahead of starting insect repellent production.

Additionally, manufacturers should refer to state laws and regulations, as pesticides must also be registered in every state the product is due to be sold in.

Already got a product? Learn more about the INCI Naming system.The post Pesticide products within the personal care industry: regulatory requirements first appeared on in-cosmetics Connect.]]> https://connect.in-cosmetics.com/regions/northamerica/pesticide-products-within-the-personal-care-industry-regulatory-requirements-2/feed/ 0 7658 https://connect.in-cosmetics.com/regions/northamerica/how-to-be-us-claims-compliant/ https://connect.in-cosmetics.com/regions/northamerica/how-to-be-us-claims-compliant/#respond Wed, 20 May 2020 09:56:42 +0000 http://ec2-52-48-9-53.eu-west-1.compute.amazonaws.com/?p=7654 Discover how you can remain US Claims Compliant and accurately promote your product. We’ve pulled the insights you need from the Benchmarking Company’s research published in October 2019 and presented at in-cosmetics North America 2019. Marketing claims drive consumers’ purchasing decisions and, in the beauty world, you don’t need to look far to find one. […]