Trends | in-cosmetics Connect

What is new in footcare?

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Tue, 21 Jan 2025 15:08:15 +0000

Welcome to 2025!

I was inspired to write this column during my vacation on the Gold Coast in Australia, during a tram ride, where surfers and fans of this discipline begin and end their day with their feet exposed to different surfaces and aggressions such as the materials of public transportation, extreme temperature changes, contact with arid surfaces, exposure to sun, sea water, among others.

I think that our feet are an important part of our well-being and it’s here where our care and cosmetic routines should begin.

The feet concentrate our key energy points in the body. They support our weight, they carry us everywhere. With them we learned to walk, run, dance and have fun! They are our musical connection to the earth! Therefore, they deserve the best cosmetic treatment.

According to the Fortune Business Insights portal, the global foot care market had a value close to USD 3.84 billion in 2024 and has a projection of USD 4.05 billion in 2025 and USD 6.25 billion by 2032, with a CAGR of 6.41% during this period. Below we will see the most representative trends for 2025.

FFF Effect: From face to feet – This is one of the most interesting concepts that we are going to see in 2025 in this category. The migration from facial technology to foot care has begun and it is exciting to see how vitamins, hyaluronic acid, fillers, liposomes and skincare active ingredients in general are beginning to take center stage in new concepts.

Foot skin barrier: The barrier trend also reaches this category. “Relief” is beginning to be an important claim for foot products and we are seeing new scientific publications on how some cleaning products can alter the microbiome of this area and consequently accelerate dehydration, peeling and sensitivity of the area. This year we will see very interesting new research on how to maintain the integrity of the skin barrier in this area and also a boom in the use of active ingredients such as ceramides, lactic acid, panthenol, occlusive emollients, natural oils, probiotics and ferments. Foot repair is the new black.

Foot sunscreens: These products have two objectives, sun protection and benefits such as sand resistance, ultra hydration, reduction of redness, ultra softness, skin protective film, resistant to water and salt and, most interestingly, with protective agents against microbiotic imbalance for people. that keep your feet exposed.

Microbiotic protection: Products with antifungal and antibacterial protection are in trend, we see ingredients such as zinc, tea tree oil, pre and postbiotics that help protect and repair the barrier function.

Customized foot care: We are entering the era of democratization of foot care through more personalized treatments that are focused on specific needs for specific benefits such as ultra hydration, anti-aging and sensitive skin care.

Products for diabetic feet: According to the IDF (International Diabetes Federation) 10.5% of the adult population (20 to 79 years) has diabetes. This is a population segment that represents a great opportunity for innovation for the cosmetics industry. This disease causes a decrease in blood flow to the foot, which produces many problems at the dermal level. Products for proper foot cleaning, gentle exfoliants for corns and calluses, moisturizing creams, masks, refreshing gels and in general products to prevent peeling, irritation and skin problems in the feet are on the rise.

Feet masks: The boom in masks now reaches the feet in a variety of formats, we are seeing innovation in textures and properties, for example, masks in sock format with various benefits such as exfoliating, nourishing, ultra-hydrating and others, masks for cracked skin, silicone veils -like, sleeping masks for feet, butters, regenerating heel masks, balms for heels and toes, among others.

Multifunctional: This category also enters the skincare simplicity and minimalism in routines concept, as there are very interesting multifunctional launches, such as masks and treatments for feet, heels, hands and elbows, all in one. We can see new concepts such as deodorants for the whole body, which can be applied to the armpits, chest, thigh, intimate area and feet.

Inclusive pedicure: Most of new launches and concepts are universal. The new polishes, cuticle products, moisturizing and relaxing creams, aromas, textures and finishes in color designs are for everyone and this year they will cover ideas such as nail art, pearl effect, icy nails, milky effect among others. Minimalist pedicure is also trending, with simple designs and natural concepts. We also see new equipment and methods that guarantee a smoother and longer lasting polish effect. Healthy maintenance is essential.

Athleisure beauty: Foot care for athletes is essential to ensure maximum performance. Therefore, this trend is one of maximum specialization. In athletes, skin care is related to dermatological aspect, which includes avoiding any type of alteration in the nails, the appearance of calluses or hyperkeratosis, and biomechanics. Cosmetic podiatry is a developing discipline.

Foot detox: These procedures have gained popularity as a cleansing route for foot rejuvenation and aim to improve circulation, antioxidant effect, relax, remove toxins and impurities and improve skin health. We will see a boom in materials such as clays, activated carbon, bentonites, epson salts, essential oils, ginger, rosemary and turmeric among others. Night patches to remove toxins and impurities from the feet are also becoming trendy. Ionic foot baths today are an interesting concept by using equipment that releases ion systems that neutralize toxins in the skin. Scrub detox is another booming concept using ingredients such as sea salt, coffee and citrus derivatives.

Pampered feet: In the wellness trend, the relaxation concept of is a main driver for this category linked by practices such as meditation, aromatherapy and mindfulness.

Feet are the new hands… Just as your hands show beauty and harmony, your feet are the key to elegance in every step you take, and cosmetics are the best allies to take care of them.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post What is new in footcare? first appeared on in-cosmetics Connect.

Beauty predictions for 2025

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 05 Dec 2024 17:15:14 +0000

Economic reports indicate that the year 2025 will present a stable global economic outlook, but with moderate growth rates. According to the projections of the International Monetary Fund (IMF), global growth will remain at 3.2% by the end of 2024 and will increase slightly to 3.3% in 2025.

However, this stability may be affected by several factors, such as persistent inflation in some countries, trade tensions, geoeconomic fragmentation and the continuity of the wars in Ukraine and Israel. These factors will impact the trends in cosmetics by 2025.

The global cosmetics market has a projected value of US $758 billion by 2025 and a CAGR of 4.6% in the period from 2025 to 2033. Next, I want to share with you some of the projections that I consider most interesting for next year.

The consumer in 2025

The cosmetics trends for 2025 are closely related to technology and innovation. Health-based strategies will be key, as consumers will look for products that are not only effective but also address mental and emotional health.

In addition, the consumer of 2025 is expected to be more aware of the environmental and social impact of their purchasing decisions.

Ageing population: The proportion of people over 65 years of age will continue to increase. For this reason, well-being and health will continue to be a priority for the main innovations of the cosmetic industry in this segment. The senior consumer is now multichannel and protagonist.
Artificial Intelligence: AI will continue to transform the way we interact with cosmetic products and services. In 2025 we will see surprising advances in the development of skincare technologies, new molecules and new biochemical mechanisms based on AI. Also new skin diagnostic tools based on algorithms, which will lead to the recommendation of products and devices, all through AI. Virtual beauty advisors will also be key in 2025 because they will help consumers find the perfect product for them, being a key element for brand positioning.
Robotic Process Automation (RPA): This is a term that will be a trend in 2025. It includes the development of robots that do complex and repetitive jobs, improving operational efficiency, both in R&D of actives, excipients and formulas, as well as in manufacturing activities and industrial production.

We will see a boom in fluid fragrances in perfumery, eliminating gender barriers and celebrating individuality. Thanks to new integrated technologies, we will also see new smart aromas trending that will adjust their intensity and duration according to body temperature, climate, or stress levels.

In 2025 we will see how inclusive beauty reaches new territories, promoting responsible diversity in segments such as the elderly, people with disabilities and special needs and also new concepts for specific cultures that respect and meet the needs of different population segments. Universal accessibility becomes a strong trend for next year through the design of products and services accessible to everyone, regardless of condition. Universal beauty is the new black.

Oral care will also be a trend and is one of the categories that will begin to grow the most. We will see new approaches in holistic care, aesthetics and health. In makeup we will see trending concepts such as Berry Makeup, Moonlite Skin, Vintage Mint, Grunge, Moonlight, Ingenuine Blue and Ultraviolet, among others.

Advanced Psychographics: Brands will use data that captures not only consumers’ preferences but also their values, beliefs, and lifestyles to tailor their messages to each audience segment extremely precisely.

Pharmetics = Pharma inspiration for cosmetic innovation. In Medicine, we see one of the main trends in precision medicine, which focuses on treating each patient according to their genetic, environmental, and lifestyle profile. This will allow more accurate diagnoses and more effective treatments. Therefore, in 2025, the concepts related to “Precision Cosmetics” will begin to be a trend.

Telemedicine is a concept that allows patients to access high-quality medical services from anywhere, which is especially useful for those who live in remote areas or have difficulty getting around. Telecosmetics is also a concept that will gain relevance in 2025. This will allow interesting benefits for the consumer such as access to beauty experts from anywhere, personalization of treatments and products, reduction of costs and waiting time and greater convenience and flexibility.

Trending for next year we will see a rise in virtual consultations for skin analysis and recommendations, more precise personalization of personal care products, virtual therapies for skin problems, use of augmented reality to simulate treatments and greater integration with artificial intelligence for personalized recommendations.

All this will be possible with new video conferencing platforms, mobile applications, augmented and virtual reality, artificial intelligence and data analysis and machine learning. Telecosmetics is a great opportunity to improve beauty and cosmetic care.

Real-World Evidence (RWE): This approach relies on clinical data obtained outside of traditional controlled trials. For this reason, companies will begin to innovate in-house clinical effectiveness protocols.
Stress management: This will motivate purchases, and consumers will look for products and services that include emotional health in their self-care routines.
Bio-Art: It is the creation of art using living organisms and biological technologies. In 2025 we will also see greater interaction of the cosmetics industry with art platforms and concepts.
Virtual Impulse Buys: This is the trend of buying products online impulsively. In 2025, cosmetic brands will also carry out responsible purchasing campaigns.
Luxury Re-commerce: This trend involves buying and selling used or recycled luxury products that will be trendy in 2025, including skincare, makeup, and fragrances.
Virtual Fitness: The practice of physical exercise in virtual environments. We will see new fragrances and body care concepts that will complement this trend.
Digital self-care: Applications, tools, and cosmetic products that promote well-being and beauty in the digital world.
Bio-Hackers: These will consolidate themselves as one of the main target groups of the cosmetics industry, they are consumers who seek to improve their health and performance through technology and biotechnology.
Virtual intimacy: Advancement of virtual reality and augmented reality in sexual experiences. Cosmetics has a great opportunity for innovation in this category.
The “back to local”: Refers to the growth of local consumer brands, which are growing 50% more than global brands. This represents a significant change in consumer behaviour, prioritizing local products and services. In this sense, large companies are adapting their offer to the specific demands of each community to connect with consumers.
Neo-Sensualism: A focus on sensory experience and the pursuit of pleasure through food, art, cosmetic products, music, and other forms of expression.
Skin bioprinting: It is the creation of artificial skin using 3D printing. We will see very interesting advances in 2025 for both scientific and therapeutic purposes. Subcutaneous implants will also be a trend.

In summary, I think that the innovation drivers for 2025 will be related to artificial intelligence in the R&D process of active ingredients, excipients, and diagnostics, new cosmetic treatments for the effects of stress and improvement of health, the aging of the population, universal inclusion, oral care, pharma-inspired, biohacking, and telecosmetics.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Beauty predictions for 2025 first appeared on in-cosmetics Connect.

Clean beauty: how COP29 can influence beauty standards

in-cosmetics Group — Wed, 04 Dec 2024 13:37:13 +0000

Exclusive article for Personal Care Global Magazine

Experts gathered at the 2025 in-cosmetics Global Co-Lab at White City House in October to discuss sustainability in the cosmetics and personal care industry, where Nina Foster, Senior Communications and Research Manager, Net Zero Intelligence Unit, and Marta Iglesias, Director, at The Carbon Trust, led a session titled, ‘The Path to Net Zero: Unlocking Transformation Through Product Carbon Footprints’.

The 29th session of the Conference of the Parties (COP29) to the United Nations Framework Convention on Climate Change (UNFCCC) takes place from 11 to 22 November in Baku, Azerbaijan. Every COP conference is an opportunity for international collaboration on climate change and given the cosmetic and personal care industry’s far-reaching impact on the planet’s climate, the gathering is particularly significant in driving direction and progress forward. While the industry’s contributions to greenhouse gas emissions – currently sitting at 1% – are smaller than some others, the personal care industry has a significant reach beyond what many outside the industry might realise. For context, the UK’s contribution to global emissions¹ is also 1%, highlighting the industry’s significance.

The global beauty and personal care market is projected to generate revenue of $648.60 billion this year². The largest national markets for cosmetics products within Europe include Germany (€15.9 billion), France (€13.7 billion), Italy (€12.5 billion), the UK (€11.0 billion), Spain (€10.4 billion), and Poland (€5.2 billion)³. Considering the market share, the industry’s responsibility to address environmental damage, specifically issues like ingredient sourcing, plastic packaging, waste pollution, and deforestation, cannot be understated. With COP29 on the horizon, it is crucial for the industry to grasp its role in reducing greenhouse gas emissions.

The Carbon Trust’s 2023 report, Greenhouse Gloss: Is the beauty industry’s commitment to tackling climate change more than skin deep?⁴ examines the credibility of Net Zero commitments made by the world’s ten highest-revenue beauty and personal care companies. It also highlights ways the sector can drive meaningful progress on Net Zero while ensuring sustainability claims meet high standards in reducing greenhouse gas emissions. A key finding shows that nearly one in three beauty products is marketed as “clean,” reflecting the eco-friendly preferences of 76% of consumers.

The companies assessed in the report, including L’Oréal, Unilever, Procter & Gamble, Estée Lauder, Shiseido, Beiersdorf, LVMH, Kao, Coty, and Johnson & Johnson. The Carbon Trust’s Net Zero Reality Check tool was employed to gauge climate action across the sector by reviewing the most recent annual, sustainability, and emissions reports from these companies. At the time of the report, none of the world’s ten largest beauty companies had set an independently validated Net Zero target, while three companies had not committed publicly to any Net Zero goals at all.

The clean beauty movement

“Clean beauty,” while still somewhat ambiguous in definition, has emerged over the last decade as a trend that loosely encompasses natural and or organic ingredients, cruelty-free practices, and environmentally friendly packaging, amongst various other criteria. A significant driving force behind this trend is the focus on climate change, with efforts aimed at reducing carbon emissions, minimising reliance on unsustainable processes, and mitigating environmental damage.

Marta Iglesias, Director at The Carbon Trust, observes that “clean beauty” is a concept “without a clear definition,” which can be interpreted in various ways to include natural ingredients, minimal processing, organic, vegan, and sustainable. She explains, “Beauty companies are becoming more aware of their impact on the planet, particularly the climate, and consumers are demanding greater clarity about the impacts of their beauty products and the steps companies are taking to minimise it. Claims of ‘clean’ need to be backed up by evidence of meaningful action, including climate action.”

Nina Foster, Senior Communications and Research Manager, Net Zero Intelligence Unit, at The Carbon Trust, says that the growing demand for clean beauty indicates consumers want brands to take more decisive action. She highlights that aiming for clean beauty is not “the most effective goal”; rather, specific actions on climate and sustainability are paramount. “It’s about linking products with higher aims and goals. If companies get the numbers right, they will gain real credibility. Initiatives like the Science Based Targets initiative (SBTi) provide validation and support,” she adds.

As of October 2024, the landscape of beauty companies has shown marked improvement since the original Greenhouse Gloss findings. Now, nine out of the top 10 global beauty companies have publicly committed to Net Zero, signaling a growing alignment with climate goals. Additionally, three of these companies have set science-aligned Net Zero targets and the majority are actively addressing emissions linked to the sourcing of raw materials, an essential area for impact given the environmental cost of ingredient production.

Top-down change

The challenge of meeting clean beauty criteria often stems from top-down legislation and regulation. Transforming a company’s entire operation and value chain to align with a decarbonised future is a significant hurdle for most sectors, including beauty. However, many companies are making great strides, with an increasing number setting science-aligned Net Zero targets and publishing transition plans. Key challenges include reducing emissions from sourcing, processing, and shipping raw materials, as well as addressing emissions from packaging. Supplier engagement and sector-wide collaboration will be crucial in overcoming these challenges, according to Iglesias.

Regulations and guidelines can be vital in combating greenwashing in the beauty industry. The Green Claims Directive⁵, for instance, aims to protect consumers from ambiguity and misleading terms like ‘climate positive’ and ‘carbon neutrality,’ which can create a false impression of environmental impact. Iglesias explains that achieving neutrality “often relies on offsets, instead of on prioritising emissions reduction measures”, but that “carbon offsetting is not guaranteed to deliver the necessary outcomes from an overall sustainability point of view.”

COP29 could help to raise levels of climate ambition and action globally. Foster highlights the two-pronged nature of its impact: formal negotiations among world leaders paired with active involvement from the real economy, including businesses, financial institutions and experts – a combination that drives positive feedback loops and is essential for meaningful change.

While the clean beauty movement reflects the good intentions of the industry, the absence of clear guidelines on its definition and implementation can pose some challenges. Establishing these guidelines in the first instance will provide direction for the beauty sector, ensuring that sustainable practices trickle down to all stakeholders. This would not only benefit the environment but also enhance product and industry standards.

Top-down regulation and legislation will be crucial in demonstrating how governments and the private sector can collaborate on global climate targets. The growing consumer demand for clean and sustainable beauty products offers a significant opportunity for the sector to take action on Net Zero and ensure sustainability claims reflect meaningful progress in reducing greenhouse gas emissions. As The Carbon Trust states, without credible action, ambitious language risks becoming mere greenhouse gloss, where promises fail to deliver meaningful change.

For information on the in-cosmetics Global Co-Labs, please visit https://www.in-cosmetics.com/global/en-gb/lp/join-the-co-lab.html

in-cosmetics Global returns from 8-10 April 2025 at RAI Amsterdam, The Netherlands, bringing together top suppliers and manufacturers to inspire the future of cosmetics. For more information about the event, please visit the website here.

The Carbon Trust will open the Sustainability Zone Forum with a keynote session on Tuesday 8 April at 10:15. Speaker and session details will be confirmed soon.

The post Clean beauty: how COP29 can influence beauty standards first appeared on in-cosmetics Connect.

Harmonisation and collaboration: driving sustainability initiatives in the cosmetics sector

in-cosmetics Group — Mon, 04 Nov 2024 15:30:06 +0000

This week, in-cosmetics Global held the first of this year’s Co-Lab events in London. Gathering leading experts in cosmetics product formulation and development from across the UK, the event provided an open platform for attendees to discuss pressing challenges, emerging opportunities, and trends for sustainable practices and products in the cosmetics industry.

The story so far…

Nina Foster, Senior Communications and Research Manager at The Carbon Trust shed light on the urgency of sustainability in the beauty and personal care sector. Drawing from the 2023 research report, Greenhouse Gloss[1], she highlighted the sector’s significant environmental impact, noting that it currently accounts for 1% of global greenhouse gas emissions – a significant figure, especially when compared to the UK’s contribution of 1% of global emissions[2]. With the global beauty market expected to grow by 6% annually through 2028, according to McKinsey & Co [3]., the potential for a growing environmental impact is clear.

She pointed out that the beauty industry not only contributes to issues like deforestation, through the sourcing of ingredients like palm oil but also faces supply chain vulnerabilities due to climate change. Common cosmetic resources such as Argan oil from Morocco and Shea butter from West Africa are increasingly at risk from extreme weather events. Foster concluded that the industry holds a unique opportunity to be part of the solution.

Accountability in the industry

Discussing progress since the publication of Greenhouse Gloss, Foster shared that nine of the 10 companies included in the report – such as L’Oréal, Unilever, and P&G – have now committed publicly to a Net Zero target. However, just three of those companies have set an independently validated Net Zero target.

Conversely, breakout sessions revealed that setting publicly available sustainability targets may not be the most viable option for smaller cosmetics organisations at this stage. Lianna Soffe, Brand Director at Ruby Hammer explained, “While we haven’t made any public commitments or targets, we’re doing everything we can to be sustainable.” This sentiment was shared amongst experts, suggesting that more needs to be done to support small and medium cosmetics businesses in their journey to a sustainable future.

Tanita Ketchen, NPD and Regulatory Manager at Laurelle London, added that one of the biggest obstacles is getting suppliers and internal leaders to set sustainability targets, and that it is often difficult to secure organisational level buy-in.

Meanwhile, Jo Farrow, Product Development Director at Hair by Sam McKnight, highlighted that when taking these changes into consideration, cosmetic businesses have to evaluate all the other costs associated with any amendments, such as retesting which can be expensive especially when clinical trials are involved.

Soffe mentioned that industry wide initiatives could “really help” smaller cosmetics businesses to succeed in their sustainability efforts. The experts all agreed that smaller businesses could benefit from more collaboration with larger businesses.

Sustainability: a beauty consumer’s dilemma

Another central topic at the Co-Lab was the extent to which consumers truly prioritise sustainability. Data from across the board consistently indicates a desire for sustainable cosmetics products. For example, a 2020 survey from the British Beauty Council [4] found that 41% of consumers felt guilty about the environmental impact of beauty and grooming products.

Despite this, industry professionals shared their observations that in some cases, other factors can take precedence in purchasing decisions. Efficacy and performance, for example, were unanimously cited as more critical considerations than sustainability.

Timings and speed also play a crucial role, often leading brands to place unrealistic demands on ingredient manufacturers. Discussing this in the breakout sessions, Fred Edwards, COO at Monpure highlighted the sometimes-conflicting expectations, wanting products to be sustainable and eco-friendly, while also expecting them to be available almost immediately. Dr Barbara Brockway, Scientific Advisor, Cosmetics & Personal Care, at Barbara Brockway Consulting echoed this, highlighting how the industry is “always under pressure from brands to do things in a weeks when it we know it takes months”. Meanwhile Estrella Corral, Cosmetic Market Trends and Innovations Specialist at HCT by kdc/one, advised that “This doesn’t take into consideration testing, more eco-friendly shipping methods, and other important processes”.

Beyond the buzzwords: common sustainability claims

Sustainability claims play a key role in both the formulation and marketing of beauty products across the globe, with claims encompassing a wide range of attributes, from plant-based ingredients to biodegradability and the absence of microplastics. As part of her session, Dr. Barbara Olioso, Managing Director of The Green Chemist Consultancy, shared the most common sustainability claims being used by cosmetics brands[5]. The top three claims were ‘natural’ origin, biodegradability, and being free from micro-plastics.

Throughout the breakout sessions, the experts agreed that the breadth of sustainability claims are becoming more convoluted and complex for the consumer to understand. ‘Biodegradability’ specifically was mentioned by the experts as a red herring, with a significant portion of consumers confusing the term with ‘compostable’. Research suggests that about half of consumers have trouble distinguishing the terms “biodegradable” and “compostable”[6]. Experts agreed that there certainly needs to be more cohesion around sustainability claims being made, and a greater emphasis on consumer education to ensure that sustainable products are being disposed of in the correct way.

Innovation in packaging

The final speaker of the day was Paul Jenkins, Founder and Managing Director of ThePackHub, who presented some of the latest and biggest innovations in packaging, helping brands to reduce their carbon emissions. Case studies included using recycled materials or biomaterials, improving stacking efficiency for transport, reducing the weight and size of packaging, and using a refill system.

Discussion around refillable products was notable in the breakout sessions, with Tuna Ziver Yöney, Founder of Ziver Organiques Skincare advising that refills are only sometimes a viable option and that he’d encountered some resistance to the idea of refills. Meanwhile, Ketchen suggested that because refills aren’t a big trend yet, companies probably won’t invest until the concept is fully established. Soffe recommended that to be successful, refills need to be convenient and incentivised for consumers.

Victoria Brownlie, Chief Policy & Sustainability Officer at the British Beauty Council, also weighed in on the topic. She said, “Sustainability in the beauty industry is a key issue for the British Beauty Council. We established the Sustainable Beauty Coalition as a result of our Courage to Change Report in 2020 which outlined the need for industry to stop working in silos and look at more effective ways of collaborating if we are to meet our shared challenges and reduce our environmental impact.

“Creating a truly sustainable beauty industry is not just an environmental imperative; it is a strategic business decision. By embracing sustainability, we can meet consumer demand, enhance brand reputation, improve cost efficiency, and prepare for future regulations.

Opportunities for industry to come together to identify and resolve barriers to sustainable business practices can help build a future that is not only beautiful but also responsible and profitable, which we support wholeheartedly.”

Final thoughts

The event explored the steps the industry needs to take to reduce its greenhouse gas emissions. Discussions shined a spotlight on the biggest barriers facing (particularly small and medium) businesses in the cosmetics industry, when it comes to achieving Net Zero. The experts agreed that greater industry collaboration and standardisation across different regional markets is essential.

Meanwhile, the experts agreed that more effective consumer education is needed to ensure that sustainable practices are being implemented, beyond the point of sale and throughout the entire product lifecycle. Further, the session explored the need to tackle consumer misunderstanding and ensure that messaging is clearer, for example, misinformation and the use of technical INCI ingredients deterring some consumers.

As the Co-Lab experts closed the day, the unanimous agreement was that while the beauty industry is impacting the environment, it can also hold the key to the solution.

For information on the in-cosmetics Global Co-Labs and the next event being held in Düsseldorf, Germany, please visit, https://www.in-cosmetics.com/global/en-gb/lp/join-the-co-lab.html

Click here to learn more about the Sustainability Zone and Sustainability Zone Forum, where representatives from both The Carbon Trust and ThePackHub will be speaking.

[1] https://www.carbontrust.com/our-work-and-impact/guides-reports-and-tools/greenhouse-gloss-is-the-beauty-industrys-commitment-to-tackling-climate-change-more-than-skin-deep

[2] https://commonslibrary.parliament.uk/uk-and-global-emissions-and-temperature-trends/#:~:text=The%20UK%20ranked%2017th,followed%20by%20transport%20with%2025%25.

[3] https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth

[4] https://issuu.com/hubbubuk/docs/the-courage-to-change_20_2_?fr=sODYxYjIxNTU5MzU

[5] Mintel GNPD (Global New Products Database) Europe.

[6] https://www.packagingdive.com/news/compost-recycling-report-BPI-closed-loop-partners/686039/#:~:text=The%20survey%20found%20that%20about,put%20compostable%20packaging%20in%20a

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The post Harmonisation and collaboration: driving sustainability initiatives in the cosmetics sector first appeared on in-cosmetics Connect.

The beauty industry and NFC technology – Revolutionizing product transparency with digital passports

Dr. Dominika Andrys — Tue, 22 Oct 2024 02:43:03 +0000

The beauty industry is undergoing a transformative shift, driven by growing consumer demand for transparency and sustainability. As regulatory frameworks tighten, particularly in the European Union with the introduction of the Digital Product Passport (DPP) under the EU Ecodesign for Sustainable Products Regulation (ESPR) Directive, the integration of advanced technologies such as Near Field Communication (NFC) is becoming crucial. NFC technology can enhance the beauty industry through digital passports, highlighting the purpose, benefits, and potential applications for beauty products, including skincare, haircare, personal care.

What is a Digital Product Passport?

A Digital Product Passport is a comprehensive electronic document embedded with essential information about a product, which includes:

Origin – where the product is manufactured
Composition – ingredients used in the product, as well as materials used for packaging
Environmental Impact – the ecological footprint throughout the product lifecycle
Recyclability and reusability – information on maintenance, reuse, and recycling potential

The DPP aims to ensure transparency and accountability in supply chains, aligning with consumer expectations and regulatory requirements.

The role of NFC technology

NFC technology enables seamless communication between devices over short distances. By integrating NFC tags with beauty products, companies can offer consumers instant access to product information simply by tapping their smartphones against the product packaging or scanning a QR code. This integration not only simplifies the consumer experience but also enhances transparency regarding product origin, ingredients, and sustainability claims.

Benefits of Implementing NFC with Digital Passports

Enhanced transparency

With NFC-enabled DPP’s, consumers can easily verify product information, fostering trust and loyalty. In an industry where ingredient sourcing and environmental impact are under scrutiny, this transparency is vital for informed purchasing decisions.

Improved sustainability

By offering detailed information about a product’s lifecycle, companies can educate consumers on sustainable practices, such as recycling and responsible disposal. This aligns with the industry’s shift towards circular economy principles, encouraging consumers to make more eco-friendly choices.

Streamlined supply chain management

NFC technology can facilitate better tracking of raw materials and components, ensuring compliance with sustainability standards. Companies can manage data effectively and demonstrate their commitment to ethical sourcing, leading to stronger supplier relationships and reduced risks in the supply chain.

Consumer engagement

NFC tags can be used for interactive marketing campaigns, allowing consumers to access tutorials, testimonials, and additional product information. This engagement can enhance brand loyalty and drive sales, as customers feel more connected to the brands they support.

Current applications in the beauty industry

Some brands have already begun implementing NFC technology in their beauty products, transforming the way consumers interact with their purchases. For example, luxury skincare lines are using NFC tags to provide detailed ingredient lists, sourcing information, and even application guidelines. This approach not only empowers consumers with knowledge but also highlights the brand’s commitment to quality and sustainability.

One notable example is Clochee, a Polish skincare company recognized for its natural, organic, and eco-friendly cosmetics. Last year, Clochee embraced NFC technology by launching a limited collection of certified products that incorporate this feature, reflecting the growing trend of integrating digital elements into beauty and personal care.

Haircare brands are following suit, utilizing NFC technology to create a direct connection with their customers. By scanning a product, users can access personalized hair care routines tailored to their specific needs, delivering a bespoke experience that enhances customer satisfaction. This level of personalization fosters deeper brand loyalty and encourages repeat purchases, making it a win-win for both consumers and brands.

In August 2024, Dyson launched its first products that combine hair care and styling, named Dyson Chitosan. This marks a significant shift for the brand, traditionally known for its high-quality vacuum cleaners. With this new line, Dyson is entering the beauty industry, offering innovative wet styling products that reflect its commitment to technological advancement in personal care.

These high-performance products promise an unparalleled user experience, enhanced by the introduction of a new NFC technology. This allows users to access tutorials, dosage tips, ingredient information, and reordering options effortlessly.

The future potential of NFC and DPP’s

As regulations like the EU ESPR Directive come into effect, the beauty industry will need to adapt rapidly. The combination of NFC technology and DPP’s holds immense potential for transforming how consumers interact with beauty products.Companies will be better equipped to meet:

New regulatory compliance – ensuring their products are sustainable and transparent
Market differentiation – brands that adopt these technologies early can differentiate themselves in a crowded marketplace, appealing to eco-conscious consumers
Data-driven insights – by collecting data through NFC interactions, companies can gain valuable insights into consumer behavior and preferences, enabling more effective marketing strategies. This data can also guide product development, ensuring that brands meet the evolving demands of their customer base

The integration of NFC technology with DPP’s represents a significant advancement for the beauty industry. As sustainability and transparency become increasingly important, brands that leverage these technologies will not only comply with emerging regulations but also build stronger relationships with consumers. By providing clear, accessible information about product origins and environmental impacts, the beauty industry can embrace a more responsible and innovative future.

As this transformation unfolds, the potential for enhanced consumer engagement, streamlined supply chains, and improved sustainability practices will drive the industry toward a more transparent and accountable future. By committing to these advancements, the beauty industry can lead the way in setting new standards for ethical and sustainable practices, benefiting consumers and ultimately the planet.

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Customization and inclusivity

Karen Young, The Young Group — Wed, 18 Sep 2024 09:48:30 +0000

Does anyone remember Procter & Gamble’s Reflect? A 6 year (1999 – 2005), $80 million experiment that provided customized make-up, skincare, haircare and perfume to its customers. The products were shipped to consumers within 5 days after creation. (Marketing Week) After the company was closed, P&G said it had been an exploratory project to gain insights into consumer preferences. Were they ahead of their time? Or is customization too challenging to turn a profit?

Let’s take a look at some of the brands that have moved into the customization space since then.

Launched in 2015, Function of Beauty celebrates the consumer with tailor-made, naturally-derived hair care formulas, crafted by in-house chemists and beauty experts. Since launch, they created over 15 million unique, customized products with the capability of creating a unique formula every 15 seconds. This customization includes fragrance, color, size and bottle type. Formulations can change as needs change. “Give us two minutes of your time and we’ll formulate a unique haircare regimen customized just for you.”

Prose launched in 2018 with an AI-powered algorithm to personalize skincare and haircare products and routine, carefully selecting from 185+ clean ingredients. Because every person is one of a kind, Prose is replacing mass-produced with made to order — for truly personalized products and custom care for unique hair and skin needs. As consumer requirements change, Prose will modify the custom formulas accordingly. Building progress into every formula, designed to evolve over time, products are freshly bottled in their Brooklyn factory and customized to the consumer’s life style, zip code and the changing seasons.

Pure Beauty Culture launched in 2020 via an at-home skin test and questionnaire. The company creates custom formulas that consider everything from the consumer’s diet and environment to their genes and skin priorities. They strive to make it easy to build a routine that fits each consumer’s unique lifestyle. They flipped the industry’s standard approach. Instead of starting with a one-size-fits-all product, they start with each client. “You’re more than just your skin type.”

Finnish Tech company Revieve launched in 2022. The company’s proprietary technology is their digital health-beauty-wellness platform, which features easy-to-use self-diagnostic modules. They can personalize search and shopping experiences to deliver targeted products, services and treatments to their clients. Their true-to-life AI and AR try-on platform proves “Beauty is Personal. Unleash the Power to Be Unique.”

Strands is a science-driven, premium, direct-to-consumer brand that launched in 2020, using results of scalp and hair testing to individualize haircare. The Hair Lab, a mass-market offshoot, entered Walmart in 2022. Their latest offspring, The Body Lab, launching shortly in Walmart, is anticipated to do $10 million in their first year.

Thinking through the category of customization on a broader scope brings me to Starbucks. With more than 170,000 ways to customize beverages at Starbucks stores, customers can create a favorite drink that fits their lifestyle. The concept of the “IKEA effect” refers to the psychological phenomenon where individuals place a higher value on products they have partially created or customized themselves. Starbucks expertly capitalizes on this effect by involving customers in the creation process of their drinks. By allowing patrons to customize their beverages down to the smallest detail, Starbucks taps into the innate human desire for autonomy and self-expression. As a result, customers feel a deeper connection to their Starbucks drinks, elevating their perceived value and fostering brand loyalty. By embracing customization as a cornerstone of its brand identity, Starbucks has transformed the coffee-drinking experience into a deeply personal and gratifying ritual for millions of people worldwide.

Back to beauty:

Estimates are all over the board, but the most mentioned number of beauty brands in the United States is about 4300. I think that’s low…none the less, it’s hard for me to imagine there isn’t already a product on the shelf for every need and preference. Fenty has made 50 foundation shades table stakes!!

Can customization scale, make money, be efficient? From my perspective, it remains to be seen. Starbucks, claiming 170,000 variations of their drinks, made customization their mantra. As we all know, they are now having their own set of issues and one of them is the amount of time baristas spend customizing consumer orders.

Technology is certainly a key element in the future and success of this progression. Consumers believe customization is critical. I’ve seen many failed attempts. More to come for sure. I can’t wait to see where we’ll be in another 5 years!!

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The post Customization and inclusivity first appeared on in-cosmetics Connect.

Beyond the Bro Code: the new rules of grooming

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Tue, 17 Sep 2024 00:37:28 +0000

Trends in men’s cosmetics are fascinating and always represent inspiration and a great opportunity for innovation. New male consumers are challenging gender stereotypes in various ways, such as self-expression, through which modern men seek to express their individuality and personal style through cosmetics, challenging traditional norms of masculinity and through empowerment because the using beauty products becomes a way to feel more confident in themselves.

Another driver that is driving change is the search for well-being and personal care. Now more than ever, many men are concerned about taking care of their skin, looking for products that hydrate, protect and combat the signs of aging. Even sports performance becomes more relevant, as we see an increase in products designed to improve sports performance and muscle recovery, which attracts a male audience interested in fitness.

On the other hand, there is great support from social networks and influencers, since they offer a large amount of content about products and routines, which has allowed the creation of various online communities, so that men can easily connect with other people who share their interests, problems and can find advice and recommendations that encourage the purchase and trial of products of various kinds.

The opportunity to develop disruptive solutions is enormous. The global market for this category was worth close to USD 58 billion in 2023, has a projection of USD 61.6 billion by 2024 and an estimated value of USD 85.5 billion by 2032, with a projected CAGR of 4.18% in this period. A recent post indicates that the hashtag #mensskincare had 1.9 million views on TikTok. Next, we will see some of the new trends in men’s grooming, which will direct innovation in our industry.

Courageous make-up: Beyond concealers and foundations, some men are experimenting with eyeshadows, eyeliners and blushes with bold colors and shiny finishes, for example, those indicated by the Eye Candy trend. Traditionally, men’s makeup has been used as a form of self-expression, now it is entering a whole new phase. A recent publication in Forbes magazine indicates that the new makeup is being designed for men and by men. This market expanded with a CAGR of 8.7% between 2018 and 2022 and is expected to progress at a CAGR of 9.4% between 2023 and 2033. Within the new concepts we see naturalness, defined eyebrows, hydrated lips, outlined subtle and strategic illuminators. The special effects are presented as a disruption, as we see effects such as fake scars, wounds or even complete transformations. This category is also taking inspiration from subcultures such as Punk, Gothic, Cyberpunk and Kawaii.

The Washington Post recently published an interesting article on color theory for male politicians. It indicates that makeup conveys the way politicians see themselves, or how they want others to see them. This publication discusses how different politicians had makeup advisors to mattify the forehead, correctly apply touches of concealer to the eye bags, and perfecting products to the complexion to capture the light precisely. If time permitted, their faces were even “prepped” with a tinted moisturizer or a darker foundation to make them stand out on the screen. The new influencers and ambassadors of cosmetic brands will be politicians! Interesting for cosmetic companies to build new positionings and concepts.

Extreme body care: Beyond moisturizers, some men are opting for body treatments like seaweed wraps, body masks, or even foot spa treatments.

Artistic hair removal: Hair removal of certain areas of the body, such as the chest or abdomen, including specific shapes or designs, is gaining ground among those seeking a more defined look.

Curly revolution: In recent years we have seen how curly hair has established itself as a category in women’s hair cosmetics. Now it’s the men’s turn. In men’s hair we see that no two curl patterns are the same and brands are starting to address issues such as differences in hair strand density and curl patterns. Men can now differentiate whether they have straight, wavy, curly, kinky or coily hair. For this reason, in the market we are seeing a boom in curl creams for men, leave-in conditioners for curls, curl balm, anti-frizz protector for curls and specialized masks, among others. Curls in men’s hair can be fine, thick, coarse and very abundant. At a scientific level, we began to see publications at fairs and conferences on the biochemistry of men’s hair cosmetics and new technologies to innovate in this market segment. Curly routine is the new fashion shout in men’s hair cosmetics. On YouTube and TikTok we see a boom of proposals and recommendations in this category.

Temporary tattoos with makeup: Using waterproof makeup to create temporary tattoos on the skin, whether on the face or body, is a trend that allow to experiment with designs without commitment.

Makeup inspired by anime or video game characters: Men are recreating the looks of their favorite characters, using vibrant colors, extravagant eyeliner and special contact lenses.

Mentinol (Men + retinol): Retinol is now beginning to take center stage in men’s skincare. We are seeing brands begin to educate the male consumer about the benefits and risks of different types of retinols.

Intimen: Male intimate hygiene products are gaining more relevance due to physiological differences between sexes. Scientific literature indicates that in women the pH of the vulva is between 3.5 and 4.7, while in men the pH of the genital area is between 5 and 5.5. This opens the door to new products specialized in male intimate hygiene that seek to prevent bad odors and the proliferation of bacteria and fungi, while providing a gentle cleansing, with a moisturizing and soothing sensation. Taking care of the intimate microbiome also presents itself as an opportunity.

In summary, we can say that the new consumers of men’s cosmetics are men who seek to express themselves (through their appearance and personal style), take care of themselves (both physically and mentally), connect (with other men and with the beauty community in general) and consume responsibly (choosing natural and effective products from ethical brands).

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The post Beyond the Bro Code: the new rules of grooming first appeared on in-cosmetics Connect.

Japan cosmetic trends

Mike Sohn — Fri, 16 Aug 2024 11:55:24 +0000

Green cosmetics, health care, and time-saving beauty: Japan’s post-Covid epidemic consumption focuses on efficiency and balance inner and outer environments

The restrictions on activities due to the coronary disaster have been gradually lifted, and the mode of self-restraint has faded. Although there were hopes for so-called “revenge consumption,” the situation has remained the same as before, with the economy cooling down and people’s lives being affected by the infection.

In addition, the high cost of living triggered by some localized regional frictions and the rapid depreciation of the yen have not stimulated consumption to the same degree.

Although the unstable six months of 2024 1st half oscillated between such an uncertain future and a slightly liberated mood, Japanese consumers are beginning to think about the relationship between ‘their inner and outer environments’, the relationship between work and life balance.

The change in social awareness due to the spread of the SDGs, the need for stress care due to the Corona disaster, and the increasing number of people seeking spiritual happiness and a more careful lifestyle in a time-pressured world overflowing with goods and information are all major factors.

Cosmetics aren’t the basic Beauty Care anymore, cosmetic consumption that values health, autonomy, sustainability and ethics is in the trend, more and more Japanese customers will remove the veneer of cosmetics to explore and evaluate their deeper values and their essence.

Time Performance Cosmetics is trendy

The Cosmetic industry is now paying attention to the trend of “time value performance consumption,” a consumption trend that has begun to spread mainly among Generation Z.

“Time performance,” meaning time vs. effectiveness, has been attracting attention since around 2022, and this trend is accelerating in the beauty industry as well.

In fact, an analysis of word-occurrence rates of word-of-mouth comments posted online shows that while “time-shortening” has remained flat, “Time performance” has grown significantly, with a seven-fold increase in occurrence rate over 2024.

A study says that the reason why a wide range of generations have become more type-oriented and time-consuming is deeply related to the change in values and digitalization. The first industrial revolution around the 18th century further accelerated the trend toward rationality, which has been further reinforced by “digitalization” since the beginning of the 21st century.

The spread of the Internet has made it possible to collect information efficiently, and social networking has strengthened the tendency to associate only with people who are beneficial to one’s interests. In this way, a value system has spread in which “the more rational, the better” in many things. Time is limited, time is short and valuable. Even for skincare and makeup, we tend to spend less time, do it more effectively.

Sleep Care Cosmetics, a Big Hit

This year, products focusing on sleep have been a hit one after another.

The following products were selected in various awards, including Nikkei TRENDY (Nikkei BP) and the “anan Karada-Yo-Ioi-Mono Grand Prix” (Magazine House), in which women’s magazine editors actually try and select products for their bodies. Nutritional drink to relieve fatigue while sleeping, Haircare product for “night time beauty” that focuses on dryness and friction damage during sleep. More and more products are coming to Japan, targeting the opportunity to achieve better sleep and a better skin at the same time.

Japan has the fewest hours of sleep in the world, and only 30% of the population is satisfied with their sleep, which seems to be the background to the increasing number of cosmetics and functional food products in the sleep field on the market, the unprecedented new ideas such as fatigue recovery during sleep, haircare during sleep, and warming the ears to fall asleep that captured the hearts of many people. Beauty came from good sleep and this trend is also related to the last trend ‘short-time, time saving beauty’ as well.

Green Beauty & SDGs

Clean beauty is a new genre of cosmetics born from the growing health consciousness that has made people more particular about the ingredients of cosmetics, and from the needs of modern people to use environmentally friendly products. The number of brands that carry the Clean Beauty label is increasing worldwide, including Japan.

The definition of “clean beauty” varies widely, but there are three main points well noticed by Japanese customers.

1. Natural ingredients and no ingredients that are harmful to the skin or body.

2. Recyclable materials are used for packaging, etc.

3. They do not test on animals and are considerate of the working environment of the people involved in their production.

And with the spread of the SDGs, cosmetics that are gentle to the body, such as cosmetics that are comfortable to use and that have less burden on the body, as well as cosmetics that protect the natural environment and that allow people and animals to live on a sustainable planet, are attracting attention.

Big group such as SHISEDO, POLA & ORBIS are now working on a project covering the following topics:

– Development of environmentally friendly containers and packages
– Development and promotion of containers that can be refilled and reattached
– Collection and recycling of used plastic containers
– Development of containers and raw materials using plant-derived materials
– Initiatives focused on supporting women’s activities and gender equality

Green/Clean beauty not only needs to bring the natural joy and peace to our skin, but also have to take care of our natural environment.

Men’s Cosmetics, Diversification of Beauty Needs is Just Around the Corner

The excitement of men’s cosmetics is even more powerful this year. The number of media and retailers that carry men’s cosmetics has increased, and now not many people feel uncomfortable with men’s beauty behaviours such as skincare, hair removal, nail care, and makeup.

The focus of attention is Men’s Non-No. The Men’s Non-No Beauty Awards 2024, Japan’s largest men’s cosmetics award, is being held for the eleventh time. The special website for the awards shows a surprisingly large number of categories, with a total of 18 in all. The award categories are as detailed as those in women’s beauty magazines, including face wash, lotion, sheet mask, all-in-one, base makeup, eyebrow and eye makeup, beauty gear, and unwanted hair care.

The user base is still limited, as men are not as interested in taking care of themselves as women, which means they are less likely to take beauty actions.

In addition, the beauty categories in which they are interested are not as broad as those for women, so it is not easy to stimulate consumption, but there is plenty of room for growth, especially among younger consumers. It will be interesting to see how the men’s cosmetics market will grow, and what impact this will have on the women’s market. This is also an interesting question.

Expansion of the DtoC model

DtoC stands for “Direct to Consumer,” and refers to a business model that does not use wholesalers or retail stores as intermediaries, but approaches consumers directly and leads to contracts and purchases.

Examples include cosmetics brands such as DUO, whose main product is cleansing balm, and SHIRO, which also sells fabric products and home fragrances.

A similar term is BtoC, which refers to business-to-consumer, or business-to-business transactions between retailers such as department stores and supermarkets and consumers.

The expansion of the DtoC model has been driven by recent consumer needs.

They are looking for products that not only offer functional value, but also unique concepts and stories, and unique experiences (high quality and uniqueness), and demand is growing for DtoC models that can introduce product concepts directly to users.

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The post Japan cosmetic trends first appeared on in-cosmetics Connect.

Beauty breakthroughs: Exploring developing trends in the French cosmetics market

in-cosmetics group press office, Storm Communications — Wed, 10 Jul 2024 12:39:42 +0000

As we look back on in-cosmetics Global 2024, it allows us to reflect on the biggest trends, learnings, and takeaways from this year’s flagship event in Paris.

Hosting over 12,000 visitors and upwards of 1,000 exhibitors, the show went off without a hitch. With experts and enthusiasts hailing from all sides of the global beauty and personal care industry, coming together to network, connect, and engage in meaningful face-to-face discussions, the event spotlighted some of the biggest innovations and scientific breakthroughs in ingredients to date.

In addition to the numerous product releases, with exhibitors showcasing their latest innovative solutions, the show acted as a valuable platform for learning and engagement. The event’s theatres and conference areas, including the Marketing Trends Theatre, Technical Seminars, and Sustainability Zone Forum were a breeding ground for pioneering discussions around the future of beauty and personal care and beyond.

Home to many of the world’s most iconic make up and cosmetics brands, Paris was an appropriate setting for in-cosmetics Global 2024. Living up to its reputation, developments in the French market were full of originality and innovation, with ingredient manufacturers from the region launching some exciting new products and delving deep into the world of beauty and personal care.

Fostering a sustainable future

With sustainability standing firm as a core pillar of this year’s event, eco-friendly practices were reflected in many of the newly released ingredients in the region.

For example, French producer of natural, active ingredients, Actichem introduced Resvinia, a groundbreaking natural hair care ingredient sourced from upcycled French vine shoots. Efficacy studies have proven that this active can be used in haircare formulations to reduce hair loss, stimulate hair growth, and offer both protection and anti-pollution properties. Meanwhile, the upcycling element of the process has the potential to significantly reduce waste throughout production.

Sustainable methods of ingredient sourcing such as upcycling are becoming increasingly commonplace in markets across the globe. This is especially true in the French market where consumers are demanding a new approach.

According to data from Klarna, 61% of French women reported that they would be prepared to spend more money on environmentally friendly skincare, while 33% believe that respect for sustainability should become mandatory for manufacturers.

This trend was proliferated throughout numerous aspects of the show, with many other exhibitors and visitors demonstrating their commitment to sustainable practices moving forward.

Another organisation from the region which showcased its expertise in this area was the Herbarom Group, a French manufacturer of natural cosmetics that specialises in using natural ingredients and plant extracts. Located in the heart of one of France’s main fruit-growing regions, Herbarom Laboratoirer has easy access to a range of invaluable natural resources.

Supporting this eco-friendly approach, the organisation has recently formed a strategic partnership with ChestNut, a local company specialising in the recovery of raw materials from arboriculture to source flowers. At the show, Herbarom Labratoire released its new upcycled ingredient, Chestnut hydroglycerine extract, obtained from the pericarp of chestnuts intended to be consumed in the form of marrons glacés confectionery.

These notable innovations highlight the growing trend towards sustainable ingredient sourcing, largely driven by a rising consumer demand for environmentally responsible cosmetic products in the French region. Of course, the move towards sustainable practices will require collaborative efforts, improved regulatory support and a continued consumer education.

Well-ageing: a reimagined approach

One of the most progressive themes at this year’s in-cosmetics Global event, was the idea of a reimagined approached to ageing. Where anti-ageing products and practices have previously reigned supreme among beauty brands and consumers, the focus is now beginning to shift as the market embraces a more inclusive view.

French women, known for their embrace of ageing, embody this shift. Their philosophy aligns with Coco Chanel‘s famous quote: “Life shapes the face you have at thirty. But at fifty you get the face you deserve.” In France, ageing gracefully is about self-acceptance and inner beauty, prioritising natural skincare and a balanced approach over aggressive anti-aging measures.

Numerous sessions at the show reflected on the trend that’s commonly being referred to as ‘well-ageing’ or ‘pro-ageing’.

For example, Joonseok Cha, PhD, Research Director at The Garden of Naturalsolution, led a popular technical seminar on ‘Anti-ageing: Top to Bottom’, which focused on the emerging trend of ‘slow and well ageing’ over ‘anti-ageing’ as he noted that teenagers as young as 14-years-old are adopting practices to target wrinkles. Cha shared research findings on a variety of ingredients, underscoring their potential in helping to slow the ageing process, naturally.

Meanwhile, Michele Superchi, Vice President at BEAUTYSTREAMS – a leading insights platform for the global beauty industry – presented a session entitled, ‘Health-Span Beauty: The impact of longevity on our industry’.

Superchi highlighted that the impact of advanced technologies, more effective medicines, and a better understanding of our bodies, have significantly extended the average human life span. In a world that lives longer, Superchi emphasised that youth cannot be the only solution to beauty, suggesting that a more inclusive future beauty industry would acknowledge and celebrate the beautiful moments in every age category.

While there’s no doubt that the anti-ageing therapeutics market in France remains robust – with projections[1] to reach $53 million by 2030 and an expected 15.53% CAGR throughout the forecast period – there’s a shift on the horizon. Many French cosmetics consumers are increasingly embracing the idea of self-acceptance, and as a result, their relationship with different cosmetic products is changing.

Specialist sensory and consumer research and testing organisation, Syres[2], conducted some recent research exploring well-ageing and the key beauty challenges for female French consumers above the age of 55.

When asked about their definition of beauty, respondents most frequently cited the notions of well-being and self-acceptance (62%), mentioning “feeling good about yourself despite the years” and “accepting yourself as you are”.

The results suggest that respondents – women over the age of 55 – predominantly remain positive, serene and feel good about themselves. Despite being much less known in France than in Asia, the research concluded that the well-ageing trend fits perfectly with what women in the region are looking for – namely products that extend the beauty of their skin in a natural way, while taking care of them inside and out.

This evolving mindset is paving the way for a more holistic and inclusive beauty industry, one that prioritises wellbeing and self-acceptance over the elusive pursuit of eternal youth. As the trend gains traction, it signals a significant shift in consumer attitudes and market dynamics, highlighting a future where beauty is celebrated at every stage of life.

in-cosmetics Global 2024 offered insight into some of the most prevalent trends and significant innovations taking hold of the French cosmetics industry to date.

The emphasis on sustainability, with initiatives like upcycling reflects a growing consumer demand for environmentally responsible products.

Additionally, the shift from traditional anti-ageing to the introduction of a more inclusive “well-ageing” approach highlights a broader acceptance of beauty at all life stages. The trends indicate a transformative period in the industry, driven by technological advancements, consumer preferences, and a collective commitment to sustainability and wellbeing. As the French market continues to evolve, it sets a precedent for the global beauty industry, championing innovation and inclusivity in equal measure.

in-cosmetics Global 2025 will take place from 8-10 April 2025 at the RAI Amsterdam Convention Centre in Amsterdam, the Netherlands. For more information and to register interest to attend, visit here.

[1] https://www.insights10.com/report/france-anti-aging-therapeutics-market-analysis/

[2] https://www.syres.com/ds/news/2304/well-aging-survey-of-women-over-55-in-france2c-syngapour/

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The post Beauty breakthroughs: Exploring developing trends in the French cosmetics market first appeared on in-cosmetics Connect.

Halal cosmetics: A growing niche in the beauty industry

Fri, 05 Jul 2024 08:39:42 +0000

Halal cosmetics represent a burgeoning niche in the beauty industry, driven by ethical and permissible production principles under Islamic law and specifically aimed at Muslim consumers.

The demand for Halal cosmetics is driven by a growing global Muslim population, with over 2 billion and representing almost 28.7% of the world’s population.

This represents a vast, untapped market in many countries. Euromonitor identifies Halal cosmetics as targeting one of the fastest-growing consumer groups worldwide.

The global Halal cosmetics market was valued at $42.39 billion in 2023 and is expected to reach $47.76 billion in 2024. By 2032, it is projected to grow significantly to approximately $115.03 billion. Exhibiting a compound annual growth rate (CAGR) of 11.61%. In 2023, Asia Pacific dominated the market with a substantial market share of 64.87%.

Understanding Halal

The term “Halal” means “permissible” in Arabic and is used to designate products and practices under Islamic law. While commonly associated with food and drink, the concept of Halal also extends to cosmetics and personal care products.

Halal cosmetics are formulated without prohibited (Haram) ingredients derived from sources such as pork or alcohol, adhering to specific ethical and cleanliness requirements throughout their production, packaging, labelling, distribution and logistics processes.

This comprehensive approach ensures that from the initial stages of ingredient sourcing to the final sale of the product, the full product life cycle complies with Halal standards. By maintaining this systematic adherence, Halal cosmetics uphold their integrity and fulfil religious standards throughout the entirety of their supply chain.

According to the State of the Global Islamic Economy Report 2023/2024, Muslim consumers spent about $2.29 trillion in 2022 across various sectors, including cosmetics. This growing demand highlights the opportunity for brands and manufacturers to cater to one of the fastest-growing consumer markets globally.

As more consumers seek products that align with their ethical and religious beliefs, the market for Halal cosmetics expands, offering several opportunities:

• Market Expansion: Halal certification opens doors to markets in Muslim-majority countries and among Muslim consumers worldwide, providing a significant opportunity for growth in the cosmetics industry.

• Consumer Trust and Loyalty: Halal certification builds trust and loyalty among Muslim consumers who prioritise adherence to their religious principles. This trust can translate into brand loyalty and increased market share.

• Ethical Appeal: Halal cosmetics appeal to a broader audience beyond Muslim consumers, including those who prioritise ethical and quality beauty products.

The rigorous standards for purity and ethical sourcing resonate with conscientious consumers globally.

Regulatory Requirements

Regulatory requirements for Halal cosmetics vary by region but generally follow a comprehensive certification process covering all aspects of the product lifecycle from sourcing to distribution.

There are approximately 57 global certification agencies authorised to certify products according to Halal cosmetics standards. Certification bodies, such as the Islamic Services of America (ISA) and other local and international entities, rigorously review ingredients and inspect production facilities to ensure compliance with Halal standards.

In countries with significant Muslim populations, such as Indonesia and Malaysia, regulations are particularly stringent. Since 2019, Indonesia has introduced mandatory Halal certification and labelling rules, which have set a precedent and opened new channels for market growth. The Department of Islamic Development Malaysia (JAKIM) is a prominent certifying body within Malaysia ensuring cosmetic products meet Halal standards.

Certification ensures that products meet the required standards of purity, safety and ethical sourcing. Key elements considered during certification include:

• Ingredient Sourcing: Ingredients must not come from prohibited (Haram) sources. For example, Halal standards strictly prohibit pork and its derivatives. Animal-derived ingredients must originate from animals slaughtered according to Islamic traditions, which involve the draining of blood to eliminate toxins and potential diseases.

• Manufacturing Process: The entire production process must be free from contamination with prohibited substances. This includes ensuring that manufacturing equipment and storage facilities are not used for both Halal and non-Halal products without proper cleaning procedures.

• Packaging and Labelling: Products must be clearly labelled as Halal, often including certifications from recognised Halal certification bodies. Halal labelling in cosmetics extends beyond the controversial “free from” category, which includes claims such as “free from alcohol” or “free from pork products.” This transparency helps Muslim consumers make informed choices.

Adhering to Halal cosmetic standards ensures compliance with regulations in Muslim-majority countries, facilitating smoother market entry and operations. Offering Halal-certified products can differentiate brands in a crowded marketplace, appealing to conscious consumers seeking high standards of quality and ethics.

Implementation in Formulations

Implementing Halal standards in cosmetic formulations requires careful selection and sourcing of ingredients. Here are key considerations:

• Prohibited Ingredients: Alcohol and pork-derived ingredients are strictly prohibited. Even incidental contact with these substances during manufacturing is not allowed.

• Permissible Animal-derived Ingredients: Ingredients such as Lanolin and beeswax are permissible if sourced ethically. Other animal-derived ingredients such as gelatine, collagen and keratin are acceptable only if the animals were slaughtered according to Islamic traditions.

• Microbiological Ingredients: Ingredients like Hyaluronic acid, derived from microbial fermentation, are accepted under specific conditions. Manufacturers must ensure these processes do not involve prohibited substances or derivatives of pork and alcohol.

As the Halal cosmetics market continues to grow, it offers significant opportunities for brands and manufacturers to innovate and strengthen consumer trust and loyalty. These products not only satisfy the religious obligations of Muslim consumers but also align with the increasing demand for ethical choices, positioning them well for global expansion.

With Asia Pacific leading the market in 2023 with a dominant 64.87% share and a robust compound annual growth rate of 11.61%, the future looks promising for Halal cosmetics to continue their upward trajectory in the beauty industry.

References:

1. ISA Halal. (2023). A glimpse into the global Halal industry 2023. Retrieved from https://www.isahalal.com/news-events/blog/glimpse-global-halal-industry-2023

2. DinarStandard. (2024). 2024 global Halal market trends: Highlights from DinarStandard report. Retrieved from https://www.halaltimes.com/2024-global-halal-market-trends-highlights-from-dinarstandards-report/

3. Alzeer, J., & Hadeed, K. A. (2021). “Ethical and hygiene aspects of Halal food.” Trends in Food Science & Technology, 113, 208-216.

4. Golnaz, R., Zainalabidin, M., Nasir Shamsudin, M., & Mad Nasir, S. (2010). “Non-Muslims’ awareness of Halal principles and related food products in Malaysia.” International Food Research Journal, 17(3), 667-674.

5. Husain, R., Ghani, N. I. A., & Zainuddin, N. F. (2017). “Halal cosmetics: A review on ingredients, production, and certification.” Journal of Cosmetic Science, 68(1), 1-13.

6. Wilson, J. A., & Liu, J. (2011). “The challenges of Islamic branding: navigating emotions and Halal.” Journal of Islamic Marketing, 2(1), 28-42.

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The post Halal cosmetics: A growing niche in the beauty industry first appeared on in-cosmetics Connect.