-Organisers reveal details of biggest event in show’s history-

21 NOVEMBER, BANGKOK: in-cosmetics Asia 2024, the leading event in Asia Pacific for personal care ingredients, drew nearly 20,000 visitors (including revisits) when it took place in Bangkok from 5-7 November 2024, making it the biggest event in the show’s history.

Boasting 13,103 unique attendees (11% up on 2023), the event also recorded a new high of 43% international visitors. In total, 5,591 attendees travelled from beyond Thailand, marking a 19% increase compared to 2023.

Overall, the event at BITEC featured 637 exhibitors, including major multinational ingredient suppliers like Ashland, BASF, Clariant, and Croda. Dynamic and niche suppliers from 36 countries – including Australia, Brazil, Egypt, and the United States – showcased their innovative ingredients, targeting the expanding opportunities in the Asian market.

Looking to the future

This year’s exhibition was a true celebration of innovation, with many companies using it as a launchpad for their latest product developments. Eurofragrance showcased Scentphony, a sensory collaboration blending fragrance and music, while Kaffe Bueno introduced KLEANSTANT®, a bio-based anionic surfactant upcycled from coffee by-products, used in shampoos, body washes and cleansers. LipoTrue also introduced two new ingredients: Deepstrine, a marine ferment aimed at nurturing and repairing stretch marks and Lightmony, a botanical blend designed for a radiant glow.

For the first time ever, the Innovation Zone, sponsored by Mibelle Biochemistry, reached a significant milestone with 100 brand new ingredients launched within the last eight months. Entries were automatically entered to the Innovation Zone Best Ingredient Awards. Givaudan secured Gold in the Actives category for Neuroglow, an ingredient which mimics the beneficial properties of sunlight. In the Functional category, Lucas Meyer Cosmetics by Clariant took home Gold with Pickmulse, the first quinoa starch-based ingredient allowing easy formulation of Pickering emulsions.

Learning from the best

The event united R&D experts from across the region, including representatives from P&G, L’Oréal, Shiseido, Estée Lauder, Unilever and Amorepacific who came together to network with industry peers, hear about upcoming trends, and meet with current and potential business partners. Future industry trends were a key focus of the educational programme, with themes such as technology, science-backed beauty, AI, and anti-ageing solutions, as well as K-Beauty, C-Beauty and T-Beauty.

One of the most popular sessions was led by KinShen Chan, Principal Beauty and Personal Care Analyst at Mintel, looking at ‘2025 global beauty and personal care trends.’ Chan highlighted expected growth in the Southeast Asian cosmetics industry, pinpointing three significant trends: consumers will “work smarter, not harder,” leveraging knowledge, tools, and technology for personalised, high-impact solutions; they will prioritise eco-ethical practices, connecting sustainability with high-performance beauty; and adopt ‘slow beauty,’ focusing on prevention over repair and embracing simplicity.

This year marked the debut of in-cosmetics Asia’s first Cosmetic Conference, held in association with the International Federation of Societies of Cosmetic Scientists (IFSCC) and sponsored by dsm-firmenich. Featuring experts from IFSCC, L’Oréal, Shiseido and Shieling Laboratories, the conference focused on key topics like AI, skincare, and haircare, with a keynote from Perry Romanowski, Chair of Education at the IFSCC.

There were further science-based sessions held in the Formulation Lab with 10 action-packed presentations showing attendees how to formulate finished products. These included a packed demonstration by Clariant on encapsulated UV filters that enable lightweight, high-protection, flexible sunscreen formulations UV filter system, as well as Nikko Chemicals running a training session on Skinified serum sunscreen with a combination UV filter system.

The rise of Asian suppliers

The 2024 edition highlighted the growing prominence of Asian suppliers, as European companies increasingly turn to the region for sourcing and local operations, in part due to global political uncertainty and supply chain disruptions.

Several leading companies demonstrated the significant strides being made in ingredient innovation and product development, evidenced by Singapore-based Wilmar securing the Silver Award in the Innovation Zone Best Ingredients – Functional Category, while China’s Bloomage Biotechnology Corp., Ltd. earned Silver at the Spotlight On Formulation Award.

Japan also made a strong impact, with 23 exhibitors showcasing their advanced ingredients; notably, TriBeaute introduced AzePore, a multifunctional moisturising, anti-ageing, and anti-acne agent, while Thailand’s Speciality Natural Products Public Company Ltd. presented a natural extract developed in collaboration with local agricultural networks.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “This year’s event has emerged as an unparalleled hub of international influence, witnessing a 19% increase in attendance from outside Thailand, alongside a significant representation of brands from beyond the Asia-Pacific region. Most importantly, we are thrilled to see the flourishing collaborations and valuable partnerships that have taken root, fostering a profound sense of camaraderie among all attendees. in-cosmetics Asia 2024 stands as a pivotal milestone for both the business sector and the community within our industry.”

in-cosmetics Asia 2025 will take place from 4-6 November at the BITEC, Bangkok, Thailand. For more information or to register interest for the event, visit the website here. For images of the 2024 event, please click here.

ENDS

For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

The shortlist for the 2024 in-cosmetics Asia Awards has been revealed following a record number of entries this year. Winners will be announced at the official in-cosmetics Asia Awards Ceremony on Tuesday 5 November in Bangkok, Thailand.

This year, 20 entries have been shortlisted from a total of 100, marking the highest number of submissions to date. Last year’s event featured 85 ingredients in the Innovation Zone, but the 2024 zone has seen a significant increase, with companies like Cargill, SEWA KASEI, Lubrizol, CLR Berlin, and Oat Cosmetics among the contenders.

This year’s shortlist was judged by an expert panel comprising experts from renowned companies such as L’Oréal, Procter & Gamble, Amorepacific, and more.

Judges from other in-cosmetics Group Award events do not participate in the judging of the in-cosmetics Asia Awards.

The shortlisted nominees for the Best Functional Ingredient category are:

• BRASCA with aIDRAWAX® REVO
• Elementis with BENTONE HYDROLUXE 360
• IOI Oleo GmbH with DYNASAN® CrystalCONTROL L
• Kaffe Bueno with KLEANSTANT®
• LESSONIA with ALTER-EMULGEL, a 100% natural and plant-based emulsifier
• Lubrizol with Novemer CS polymer
• Lucas Meyer Cosmetics by Clariant with Pickmulse
• Oleon with RADIASTAR 1436
• SEIWA KASEI CO., LTD. with Vistanol GDHR-Pure
• Wilmar with WILSOL SPF BOOSTER

Shortlisted in the Best Active Ingredient category are:

• ALGAKTIV with ALGAKTIV® Densidyl
• CODIF TN with PANTODIUM CICA
• dsm-firmenich with ETERWELL YOUTH
• Givaudan Active Beauty with Neuroglow
• LipoTrue with DEEPSTRINE
• Provital, S.A. with SHILOXOME, an ecosystem for a multi-ome skin protection
• RAHN AG with ILLUMISCIN®-GLOW
• SILAB with COMMUSYS®
• Solabia Group with Serenibiome®
• Vytrus Biotech with BAOLIFT: Your Skin Workout

The awards will also celebrate the Spotlight On Formulation Award winners, featuring over 40 formulated personal care ingredients judged live at the show, as well as honour the 9 Faces of the APAC Beauty Industry. The 9 Faces initiative celebrates the innovators, changemakers, and unsung heroes who have significantly contributed to the region’s personal care sector.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “We are so proud to announce this year’s shortlist for the in-cosmetics Asia Awards, drawn from a record number of 100 entries. The quality of submissions this year made it a very tight competition, and our expert judging panel faced a difficult task in selecting the finalists. It’s the innovative contributions from our exhibitors that make this event what it is, and without them, the industry wouldn’t have achieved such progress.

“We extend our congratulations to the shortlisted nominees and look forward to celebrating the winners, including the 9 Faces of the APAC Beauty Industry, as well as the Spotlight On Formulation Award winners, at the ceremony in Bangkok soon.”

For more information about the Awards, see here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.

For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, has announced its full agenda for 2024, specially curated to welcome APAC’s best R&D scientists, creators and innovators.

Taking place on 5-7 November at BITEC in Bangkok, Thailand, the show will revolve around four key themes – science, innovation, trends, and community – shaping the programme as it serves as a catalyst for the industry’s future movements.

The 2024 edition will showcase the largest exhibitor participation in the event’s 15-year history, reflecting the growth of the industry in Asia, which is projected to reach $253.1 billion this year, 40% of the global market . Last year, the Asia Pacific region accounted for nearly a third (32%) of the global beauty and personal care market, led by its top four countries: China, Japan, India, and South Korea.

As these markets continue to rise in global influence, the event will feature strong representation from APAC, with over 200 of the 600 exhibitors introducing their innovations, and over 80 keynote sessions dedicated to exploring key themes within these regions.

Shanghai-based global ingredient supplier, COSROMA®, will present its Cosroma® FFJ-004, a nearly colourless and odourless solvent, moisturiser, and solubiliser which locks in skin moisture and reduces trans-epidermal water loss.

Jingkun Chemistry Company, a leading manufacturer for guar derivative products headquartered in Kunshan, will exhibit its guar derivatives for skincare and haircare, whilst KingPowder, one of the leading Chinese manufacturers of raw materials for colour cosmetics and skincare will showcase its array of products from its organic pigment pre-dispersion and surface treated pigments to its wet stripping boron nitride.

Tokyo-based Nikko Chemicals will introduce two new products: CC-880, a rice ball-shaped, 100% natural carbon-sourced powder that improves texture, prevents make-up breakdown, and eliminates sticky skin and Mineral UV filter dispersions. The dispersions offer high UV-blocking with enhanced transparency by controlling the particle size of TiO2 and ZnO.

Meanwhile, Osaka-based SEIWA KASEI will present Amitose 3LGA, a ceramide and glutathione booster; Vistanol GDHR-Pure, featuring botanical lanolin; and Promois WR-CAQ, an anti-frizz rice protein, amongst others. TriBeaute, known for developing unique active ingredients for skincare, haircare, and nutrition, will showcase Wasabi Flavone, an anti-ageing ingredient, derived from the wasabi leaf extract (Wasabia japonica), which targets dandruff, scalp redness, and sebum while promoting hair growth.

Representing the K-Beauty industry, Humanchem Inc, will highlight several innovations, including HUSIL SILICA, a high-purity spherical silica powder; SNOW SAPPHIRE, a synthetic sapphire powder ideal for makeup and pearl pigments; and EXPHERE, a cross-linked polymethylmethacrylate powder. South Korea’s SUNFINE GLOBAL, will display its key product lines; the SunPEP Series, a collection of high-efficiency peptides designed to address fine lines, wrinkles, and other signs of ageing, and the Sunsorb/UVsol Series, featuring advanced sunscreen agents for cutting-edge protection against harmful UV rays.

Other exhibitors from the APAC region, such as Moksha, Ajinomoto, Gway Cosmetics, Hermosa Naturals Co., Ltd., and Ikeda Corporation, will be joined by global companies including Actichem from France, Mibelle  Biochemistry from Switzerland, Henry Lamotte Oils GmbH from Germany, Moellhausen from Italy, and many others.

Over 130 companies making their debut at the event will include AGRANA, an Austrian industrial group with global operations in fruit, starch, and sugar; Bernardi Group, a French producer of natural raw materials with sites in over eight countries; and CIDOLS, a specialty ester chemical manufacturer focusing on emollients and emulsifiers.

Introducing the Cosmetic Conference

This year marks the inaugural Cosmetic Conference, a new initiative in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by dsm-firmenich. Running from 5-6 November, the Conference will bring together leading R&D experts from around the world to explore the latest advancements in high-level cosmetic science.

Featuring expert keynote speakers from L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8, and more, the two-day event will focus on btechnical topics, including the microbiome, pigmentation, AI, and the role of beauty in ageing skin, catering specifically to scientific experts and industry leaders.

At the Conference, Perry Romanowski, Chair of Education at IFSCC and Vice President of Element 44 Inc. (USA), will lead the opening session, ‘The future of beauty: how AI will affect cosmetic chemists and formulation.’ Romanowski, widely regarded as an industry authority with broad expertise across multiple areas, and the public face of The Beauty Brains – a group of chemists with over forty years of combined experience at major cosmetics companies like Procter & Gamble, Unilever, and Alberto Culver – will investigate how AI is revolutionising cosmetic formulation, shaping marketing narratives, and transforming ingredient research. He will also present ‘Haircare formulations: is innovation still possible?’ examining the latest advancements in haircare through historical examples and modern techniques.

Dr. Tarun Chopra, Director, Advanced Research at L’Oréal, will discuss ‘Microbiome sciences: from knowledge to effective dermo-cosmetic solutions,’ offering a comprehensive exploration of the challenges and opportunities presented by microbiome science in the cosmetic industry. His presentation will delve into the ecosystem of the skin microbiome, how it evolves over time, and how it interacts intimately with our skin’s biology and clinical condition.

Also at the Cosmetic Conference will be Tomo Osawa, Regional Asia Pacific Innovation Centre Director at Shiseido, who will deliver a presentation on ‘The power of beauty effect: well-being of the elderly.’ With Japan’s status as the country with the highest proportion of elderly citizens and the anticipated acceleration of ageing across Asia, Osawa will look into the profound impact of beauty on both physical and mental well-being in ageing populations.

In a separate session, Osawa will also address, ‘The power of beauty effect: well-being of people with skin concerns’, presenting research on how beauty interventions can significantly improve the wellbeing of individuals facing severe skin issues.

Tomorrow’s market trends

The Marketing Trends Theatre will boast 18 sessions on topics such as 2025 global beauty trends, AI’s impact on the personal care industry, sustainability, and ingredient trends in Asia, with insights from leaders at Mintel, Euromonitor, The K Beauty Science, Kline, Fashion Snoops, Innate Motion, Asia Cosme Lab, and more.

As AI plays an increasingly significant role in the beauty industry, driving innovation and change, Yann Chilvers, Founder and Co-CEO of Covalo, will delve into how AI is transforming the personal care sector in his session ‘10 ways AI is changing the personal care industry’. He will explore its impact on revolutionising work processes, redefining industry standards, and addressing skilled labour shortages.

Another of the most anticipated trends at the show will be the evolving perspective on ageing, with a growing emphasis on embracing the natural process and challenging unfair and unrealistic beauty standards.

According to Mintel’s 2024 APAC Beauty and Personal Care report , 24% of Chinese women aged 18-24 believe beauty brands often portray unattainable female images. In Japan, there is a notable shift towards accepting ageing while still valuing youthful looks, while South East Asia is addressing both the needs of older populations and educating younger consumers on healthy ageing.

Addressing this growing theme, Cilla Henriette, Business Humanizer and Partner at Innate Motion, will present her talk, ‘The meaning of ageing across life stages,’ investigating how the perception of ageing has shifted over time, noting that while ageing was once associated with turning 40, discussions about procedures like Botox are now emerging as early as one’s 20s. Henriette will explain how the highlights and challenges experienced at different life stages significantly shape our evolving understanding of ageing.

Additionally, Arpapat Boonrod, Ph.D., Managing Director Client, TH and Head of Growth SEA at Kantar, will present the session titled, ‘Beauty trend Thailand: the new, the old, and the future,’ offering insights into how Thailand is redefining beauty standards to celebrate “ageing with grace”.

Other sessions will focus on emerging trends, offering attendees valuable insights and a comprehensive, future-gazing outlook at both current and upcoming developments. Pierre Zolghadri, Senior Business Development Manager for Asia-Pacific & the Middle East at Kline, will host a session, ‘Emerging trends and market dynamics of personal care ingredients in Asia’ providing an in-depth analysis of these key markets.

Mallory Huron, Director of Beauty & Wellness at Fashion Snoops, will discuss ‘Top wellness trends influencing the beauty market’, while KinShen Chan, Principal Beauty and Personal Care Analyst at Mintel, will talk about critical trends to monitor now and in the future in his session, ‘2025 global beauty and personal care trends’.

Expertise in every corner

This year, the Innovation Zone, sponsored by Mibelle Biochemistry, will feature over 100 new ingredients from the likes of Ten Co., Ltd, Special Chemicals, and more. Demonstrating an array of both functional and active ingredients – all of which have been launched within the last eight months – visitors can explore, test and experience these advancements firsthand. Spotlighted ingredients will be entered into the prestigious in-cosmetics Asia Awards.

Elsewhere, the Formulation Lab, presented in association with Shieling Laboratories, supported by Namsiang as well as equipment partner IKA, will offer attendees a chance to enhance and perfect formulation skills in an interactive environment. Experts from Clariant, Ashland, Nikko Chemicals, Innospec, and more will lead laboratory sessions with hands-on instructions in formulation techniques, with a particular focus on UV and suncare products, including encapsulated filters for ultra-light sunscreens with high UV protection.

The Technical Seminars are crafted for personal care creators and R&D, offering highly advanced insights into new ingredients and technology from companies like dsm-firmenich, LipoTrue, Mibelle Biochemistry, Hallstar Beauty, Gattefossé Asia Pacific, and ICHIMARU PHARCOS. The sessions will provide a deep dive into personal care ingredients, with a focus on key trends such as glass skin, peptides, fragrance ingredients, and exosomes.

Notable sessions include Ryutaro Matsubayashi from SEIWA KASEI, who will address TikTok’s “glass skin” trend in his presentation, ‘How to get glass skin without make-up: increasing inner ceramide & glutathione.’Julie Droux from Lucas Meyer Cosmetics by Clariant will explore ‘A new era of peptides: a natural cyclic peptide with retinol-like properties,’ highlighting the growing global market for retinol-based cosmetics and the stability benefits of cyclic peptides.

Additionally, Dr. Fred Zülli from Mibelle Biochemistry will present his session titled, ‘Exosomes: structure, function, and cosmetic application,’ discussing the role of exosomes in cell communication and their emerging applications in regenerative medicine and anti-ageing cosmetics.

Another key session, ‘From traditional to sustainable – tailored solutions for effective preservation,’ will be led by Dr. Adrian Cheong from LANXESS. Cheong will explore the range of LANXESS’ preservatives options and how they can be tailored to meet different formulation needs.

Shining a light on skin protection

in-cosmetics Asia’s ‘Spotlight On‘ returns with a new emphasis on the rapidly growing global trend of Skin Screen, divided into four key subcategories: skin protection (SPF, blue light, anti-pollution), skin repair and healing (anti-inflammatory), skin support and maintenance (microbiome, probiotics, vitamins), and skin change and alteration (anti-ageing, lightening, brightening).

As the importance of protecting skin from UV rays and cancer risks gains momentum, this trend continues to rise, driven by increasing rates of skin conditions like acne, allergic reactions, and dermatitis. Mintel’s 2024 report highlights that the surge in skin issues has led to a boom in products marketed as sensitive skin-tested and noncomedogenic, with new launches targeting specific concerns like redness and acne.

Claims for sensitive skin-friendly products rose from 26% to 35% between 2021 and 2023, while the percentage of Chinese consumers reporting sensitive skin increased from 35% in 2021to 41% in 2022, remaining steady through 2024. Additionally, the report reveals over half of Thai consumers (52%) describe their facial skin as sensitive, with elevated air pollution driving interest in skin protection and sensitive skin treatments.

Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will introduce their latest advancements in anti-inflammatory products, microbiome support, probiotics, skin lightening, blue light therapy, and more, through the dedicated Spotlight On seminars. All formulated ingredients on show will compete in the prestigious in-cosmetics Asia Awards.

9 Faces of the APAC Beauty Industry

Brand new this year, in-cosmetics Asia introduces the inaugural 9 Faces of the APAC Beauty Industry 2024 initiative, celebrating professionals who have made significant contributions to the region’s personal care industry. The initiative aims to highlight the remarkable individuals driving innovation and success in the Asia Pacific beauty sector, including R&D professionals, scientists, innovators, and role models.

The 9 Faces will be selected by an expert judging panel including Dr. Oliver Hofmann, Technical Advisor of in-cosmetics Asia, Dr. Kilala Tilaar, CEO of Martha Tilaar Group, and Dr. Awanthi De Silva, Innovation Manager at Vitex Pharmaceuticals. Winners will receive a certificate, recognition, and will be honoured at the in-cosmetics Asia Awards.

The in-cosmetics Asia Awards celebrate the most innovative ingredients from the Innovation Zone and Spotlight On categories. Judged by a panel of international R&D experts, the awards recognise standout ingredients launched in the last eight months of the show. This year’s ceremony will be held on 5 November at 17:15.

Sarah Gibson, Event Director of in-cosmetics Asia, said: “in-cosmetics Asia is a celebration of all things personal care. It’s where the entire industry comes together to share, inspire, and showcase the latest and greatest innovations not just from the APAC region but across the globe. This year, we’re pleased to announce we will have our largest group of exhibitors ever, making it one of the most exciting events we’ve seen. With new additions like The Cosmetic Conference, offered free to all R&D professionals in the APAC community, we’re elevating our educational and networking opportunities to an entirely new level.”

For more information and to register, visit the in-cosmetics Asia website here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.

For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, has announced that registration is now open for its 2024 edition. Set to take place at BITEC, Bangkok from 5-7 November 2024, this year’s event will mark the largest exhibitor participation in its 15-year history, with some of the most dynamic innovations on show.

Attracting some of the top research and development (R&D) professionals and experts in the cosmetics ingredients industry, the show will focus on science, innovation, trends, and community.

The future of beauty science unveiled

This year, in-cosmetics Asia will debut The Cosmetic Conference, a new platform developed in collaboration with The International Federation of Societies of Cosmetic Scientists (IFSCC). Running from 5-6 November and sponsored by dsm-firmenich, the Conference will feature presentations from industry leaders such as L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8, and Shieling Laboratories, offering attendees a unique chance to dive deep into the science that is redefining the future of beauty in the APAC region.

Dr. Tarun Chopra, Director of Advanced Research at L’Oréal Singapore, will lead sessions on the microbiome’s role in skin health. His presentations will cover Microbiome Sciences: From Knowledge to Effective Dermo-Cosmetic Solutions and Understanding and Managing Skin Tone and Pigmentary Disorders, offering insights into the future of skincare.

Tomo Osawa, Regional Asia Pacific Innovation Centre Director at Shiseido, will discuss the impact of beauty on the well-being of the elderly and those with skin concerns in two presentations titled The Power of Beauty effect. He will highlight beauty’s role in enhancing the physical and mental health of aging populations and individuals with serious skin issues.

Additionally, Danilo Lambino, Founder and Director of Formulae 8 Pty Ltd, will present Making Smart Ingredient Choices for New Product Development in two parts. Part one will highlight the importance of choosing ingredients based on reliable information, and part two will focus on fact-checking and verification for informed decisions.

Innovating the industry

Innovation will take centre stage at in-cosmetics Asia 2024, where more than 100 brand-new ingredients, all launched within the past eight months, will be showcased in the Innovation Zone. This is the largest number of new product developments ever featured at the event, offering a first look at the technologies and formulations that will define the next generation of beauty products.

Navigating the latest trends

The Marketing Trends Theatre presentations return with a more diverse and comprehensive agenda than ever before. Attendees will explore five game-changing beauty trends in China, 10 ways AI is transforming the personal care industry, insights into K-Beauty, South-East Asia market trends, the rise of live-streaming commerce, and the beauty priorities of Gen A to Z. These topics, poised to dominate the market in the coming year, offer a unique opportunity to stay ahead of consumer demands and industry shifts.

Celebrating the APAC beauty community

in-cosmetics Asia 2024 is also a celebration of the thriving beauty community in APAC and beyond. This year, the organisers introduced the ‘9 Faces of the APAC Beauty Industry 2024’, a new initiative to honour nine innovators, changemakers, and unsung heroes for their significant contributions to the region’s beauty industry. The winners, chosen by a panel of judges, will be honoured at the event, receiving official certificates during the prestigious in-cosmetics Asia Awards ceremony. In addition, these distinguished individuals will be treated to exclusive experiences, including complimentary VVIP passes, privileged access to the VIP Lounge and Technical Seminars, as well as reserved seating at The Cosmetic Conference and Marketing Trends Theatre sessions.

An unmissable gathering

The event will welcome over 600 exhibitors, including some of the top 20 most influential companies in the personal care industry. Attendees will have the opportunity to explore innovations from globally recognised leaders such as Ashland, Croda, dsm-firmenich, Evonik, and Clariant, among others. These industry giants will be showcasing their latest advancements alongside a predicted 100+ promising new exhibitors.

Sarah Gibson, Exhibition Director of in-cosmetics Asia, shared her excitement ahead of the event, commenting: “in-cosmetics Asia 2024 is not just an exhibition – it’s a catalyst for innovation and a celebration of the community that drives the APAC beauty industry forward. By introducing the 9 Faces of the APAC Beauty Industry initiative and granting free access to The Cosmetic Conference, we’re making sure that knowledge and insights are accessible to all, empowering the entire R&D community to shape the future of APAC beauty in ways we’ve never seen before.”

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.

For more information and to register for in-cosmetics Asia 2024, visit here. Don’t miss your chance to be part of the event that will shape the future of APAC beauty.

ENDS

Notes to editors:

For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

Feeling inspired?

Then why not visit one of the in-cosmetics events around the world?

BROWSE SHOWS

16 JULY, BANGKOK: in-cosmetics Asia has announced the debut of The Cosmetic Conference, in association with The International Federation of Societies of Cosmetic Scientists (IFSCC) and sponsored by dsm-firmenich.

The free-to-attend Conference will deliver a schedule of highly technical, scientific-led talks from expert speakers from L’Oréal to Shiseido, A*Star Skin Research Labs, Formulae 8 and Shieling Laboratories. The two-day Conference (5-6 Nov) will bring together scientists and R&D experts from diverse disciplines during the in-cosmetics Asia event held from 5-7 November 2024 at BITEC, Bangkok.

Set against the backdrop of a booming beauty and personal care market in Asia Pacific projected to reach US$253.10bn in revenue this year, the must-attend Cosmetic Conference will delve into pressing and emerging trends in cosmetic science, such as the microbiome, pigmentation, the power of beauty for ageing skin, and more, elevating in-cosmetics Asia’s educational offering like never before.

It will unite six leading experts from across the globe, fostering collaboration and innovation for brand leaders through pure, unbiased, and independent scientific content. Additionally, with over 650 exhibitors from various regions, in-cosmetics Asia 2024 will be the largest gathering in the show’s 15-year history, highlighting its truly international appeal and significance.

What’s AI got to do with it?

As AI and virtual reality become integral to the beauty industry, the Cosmetic Conference will explore the impact of artificial intelligence (AI) on the cosmetics market, valued at $3.22 billion in 2022 and predicted to reach $15.75 billion by 2031 .

Bringing this to life at the show, industry expert Perry Romanowski, Chair of Education, IFSCC & Vice President, Element 44 INC, will discuss how AI is reshaping cosmetic formulation in the Conference’s opening session, The future of beauty: How AI will affect cosmetic chemists and formulation. Romanowski will deliver insights into how AI is being used to prop up marketing stories and impacting ingredient research and formulation processes.

Additionally, Romanowski will examine the latest advancements in haircare, exploring product innovation through historical examples and modern techniques in the session, Haircare formulations – is innovation still possible? on day two of the Conference.

Quality of life

Addressing the rise of ‘cosmetic camouflaging’ and other solution-focused trends, Tomo Osawa, Regional Asia Pacific Innovation Centre Director, Shiseido, will share insights on “The Power of Beauty” effect – Well-being of the elderly. With Japan boasting the highest proportion of elderly citizens in the world, Asian countries will also see ageing accelerate in the future. In this presentation, Osawa will highlight the impact of beauty on physical and mental functions in ageing populations.

In his other presentation on “The Power of Beauty” effect, Mr Osawa  will introduce the influence of the power of beauty on the well-being of people with deep skin concerns.

Fact over fiction

With misinformation rampant and editing apps distorting reality on social media, a key theme of the Conference will be to help formulators identify false information. Danilo Lambino, Founder and Director of Formulae 8 Pty Ltd, as well as an Inventor, Cosmetics Formulator, Visual Artist, and Beauty Technology Entrepreneur, will deliver a two-part presentation under the theme, Making smart ingredient choices for new product development.

In part one, Lambino will delve into the significance of choosing the right ingredients by emphasising the need for accurate and trustworthy ingredient information. Meanwhile, part two will see the emphasis placed on the importance of fact-checking and verification as essential tools to make informed and intelligent ingredient choices.

Microbiome Magic

According to the Skin Microbiome in Healthy Ageing (SMiHA) Network , around 50% of the UK population suffer from microbiome-associated skin complaints annually, such as eczema, psoriasis, rosacea, or acne.

At this year’s in-cosmetics Asia and Conference, the microbiome and its role in skin barrier function and health will be a focal point. Dr. Tarun Chopra, Director of Advanced Research at L’Oréal Singapore, will lead sessions on Microbiome Sciences: From knowledge to effective dermo-cosmetic solutions and Understanding and managing skin tone and pigmentary disorders.

Additionally, Dr. Thomas Dawson, Deputy Executive Director, A*Star Skin Research Labs, will host a masterclass on Microbe/Host interaction on human skin: The importance of lipids in skin health. Attendees will learn about the crucial role of lipids in skin health whilst, in his second presentation, he will address the metabolic regulation of the anagen hair follicle.

Elsewhere, Dermatological and Medical Consultant, Dr. Romun Leaovitavat, will lead an insightful discussion on Unlocking the essence of skin-ageing: Morphology, skin barrier and function. This session will introduce Conference attendees to the underlying cellular characteristics of skin-ageing and senescence-associated skin phenotype and will leave delegates with a solid understanding of how to fight ageing.

Slapping on the SPF

Suncare remains a hot category in beauty and personal care, with global suncare product values projected to grow by 4% annually until 2028 .

Driven by the surging popularity of outdoor activities and heightened awareness of UVA and UVB radiation risks, sunscreen brands are innovating their formulas to cater to specific markets. For instance, China’s sunscreen market is expanding rapidly, outstripping the overall beauty sector’s growth. Brands are responding with sensitive-skin friendly, alcohol-free options, and products that provide blue-light protection with integrated skincare benefits .

Delivering a session on this pressing topic, Dr. Oliver Hofmann, Official Technical Advisor, in-cosmetics Asia & Technical Director, Shieling Laboratories, will present What is SPF, how does it work and is there more to consider for effective protection? outlining key insights on achieving adequate protection without merely chasing high SPF numbers.

Commenting on the new Cosmetic Conference, Robert McPherson, Presidium member, IFSCC, said: “Collaboration between in-cosmetics Asia and the IFSCC makes total sense, as we complement each other perfectly. With over 16,000 members worldwide, the IFSCC is dedicated to advancing cosmetic research and fostering innovation. Joining forces allows us to provide unique insights and cutting-edge information to showcase the latest developments in our field. This partnership is a testament to our shared commitment to drive the industry forward through collaboration and mutual support.”

Sarah Gibson, Event Director at in-cosmetics Asia, stated: “The APAC region is experiencing a pivotal moment as the beauty industry celebrates one of its most successful years on record. With Asian beauty making significant inroads into Western markets, it’s crucial for the sector to influence this market dominance. We encourage the industry to join us at the Cosmetic Conference for an inspiring, free-to-attend programme that promises to expand the frontiers of cosmetic science and technology, offering unparalleled opportunities for networking, learning, and growth. in-cosmetics Asia is known for the quality of its educational content, and with this new addition, we are keen to ensure science is accessible to all like never before.”

The full Cosmetic Conference programme, including the speaker biographies and abstracts, are available on the in-cosmetics Asia website here.

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit here.

ENDS

PRESS OFFICE CONTACT
Olivia Evans / Frankie Banton
in-cosmetics@stormcom.co.uk
+44 (0)20 7240 2444

Notes to editors:
For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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in-cosmetics Asia, the leading event in Asia Pacific for personal care ingredients, will return to Thailand in November, as the region’s beauty industry celebrates one of its most successful years on record.

Currently leading the way as one of the biggest beauty markets in the world, accounting for almost a third (32%) of worldwide retail sales (US$570 billion)(*1), APAC is dominating the global sector with a revenue share of $181 billion (*2). This provides the perfect backdrop for the return of in-cosmetics Asia from 5-7 November 2024.

Taking place at BITEC, Bangkok, the event comes at a time when major beauty markets in the region have surged on the international stage; K-Beauty, J-Beauty, and C-Beauty have swooped Western markets, followed closely by emerging markets in Southeast Asia.

Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by a staggering 277% year on year. The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.

in-cosmetics Asia 2024 will welcome over 650 exhibitors from across the globe, the largest number in the show’s 15-year history. These include some of the top 10 suppliers, from Ashland, Croda, and dsm-firmenich, to Evonik, Clariant, and Lubrizol. Additionally, the event will feature 79 new exhibitors and more in a dedicated New Exhibitor Zone.

Encompassing four key focus areas, this year’s event will hone in on science, innovation, trends, and community, ensuring visitors gain unparalleled insights into the latest developments and directions of the industry in the APAC region and beyond.

Aligned with both growing and emerging consumer trends, anti- ageing and well-ageing, health and wellness, natural beauty, sophisticated simplicity, and neurocosmetics will be prominent themes seen throughout exhibitors’ showcased products and the extensive, informative educational programme.

Spotlight On Skin Screen

With climate change impacting skin health and consumers becoming increasingly concerned about melanoma, acne, atopic dermatitis, and other conditions, the demand for products that protect and preserve skin health is on the rise.

This year’s Spotlight On Skin Screen will offer interactive experiences for attendees to touch and test ingredients specially formulated for skin protection, repair, maintenance, and alteration.

Exhibitors including Ashland Singapore, Bloomage Biotechnology Corp, Spec-Chem Industry, MyMicrobiome, IMCD APAC, Galaxy Surfactants, and Clariant Singapore will present and discuss their latest advancements in anti-inflammatory products, the microbiome, probiotics, skin lightening and brightening, blue light therapy, and more.

All showcased ingredients will compete for the prestigious in-cosmetics Asia Awards.

Looking towards future trends

This year’s refreshed Marketing Trends and Regulation Theatre – a space to discover the latest cosmetic industry marketing insights, trends, and regulations – will offer visitors updated, not-to-be-missed insights, with sessions delving into topics such as global beauty, wellness trends in APAC; K-Beauty and C-Beauty, artificial intelligence (AI), botanical resources, and more.

Adding to the vast educational opportunities on offer, the Formulation Lab will return to host live demonstrations on formulating finished products using exhibitor ingredients. In addition, the expert-led Technical Seminars will provide comprehensive overviews of key personal care ingredients shaping the APAC beauty market, their benefits, and scientific substantiation of product claims.

Sarah Gibson, Event Director at in-cosmetics Asia, said: “This year’s in-cosmetics Asia returns at an exciting time; the Asian beauty market is booming, and it’s more influential than ever before. The show will once again act as a key hub connecting the region with broader global markets and help to facilitate collaboration in cosmetic R&D.

In response to last year’s international attendance, we are enhancing our multilingual, digital, and social media promotion across Asia Pacific to attract a continent-wide audience to this R&D epicentre. With growing interest in the region, we are dedicated to making the event a truly multi-cultural gathering for attendees from across the APAC region and beyond.”

“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet. For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status.

Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skincare.”

in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products. For more information and to register to attend in-cosmetics Asia, visit here.

*1: https://www.euromonitor.com/article/top-beauty-trends-shaping-asia-pacific-insights-from-china-japan-india-and-south-korea
*2: Euromonitor International

ENDS

Notes to editors:

For further information please contact Olivia Evans or Frankie Banton at the in-cosmetics press office on 020 7240 2444 or in-cosmetics@stormcom.co.uk

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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Tell us about yourself…

I call Malaysia home now, but I’m originally from Guangzhou, arguably the most vibrant hub of cosmetic manufacturing in China. It truly feels like destiny led me to in-cosmetics!

Over the past 15 years, I’ve led a truly cosmopolitan team across the Asia Pacific region. My role is as dynamic as it gets, blending elements of strategy, sales, operations and marketing.

During show days, you’ll no doubt spot me walking up and down the aisles, always on the look-out for feedback from our participants.

I particularly enjoy having in-depth conversations with R&D experts to understand where our industry’s heading and finding ways of enhancing the show experience for all.

So next time you see me in Bangkok or Seoul, just say hi and let’s have a chat!

We know Asia Pacific’s beauty and personal care industry is thriving, but can you quantify it for us?

Absolutely! The Asia Pacific region stands as a powerhouse in the beauty and personal care industry, boasting a remarkable 32% share of the global market, surpassing both Europe and North America (*1).

Within this landscape, three inevitable giants emerge: China, Japan, and India. But watch this space…

As an example, the Chinese government has recognized Southeast Asia as a prime business investment destination and is actively promoting trade in the region.

Indonesia, Thailand and Vietnam are booming, making APAC the ultimate destination for anyone serious about thriving in this industry!

What is driving the market in the region?

Western visitors returning to the East after a while are often astonished by the rapid economic development in the region. And this is also reflected in a rise in disposable incomes. I recently read a truly surprising fact mentioning that Asia Pacific is set to surpass North America in consumer spending within the next seven years (*2).

In the wake of the pandemic, we’ve seen a sharp increase in sales of personal hygiene products like shower gel (vs solid soap), sanitizers and hand washes.

Moreover, there’s a growing concern in the region about synthetic chemicals in personal care items, leading more and more consumers to seek “safer” alternatives. This shift fuels market expansion for organic and natural products, though not as pronounced as in the West.

In traditional communities, but also amongst Millennial and Gen Z consumers in APAC, there’s a marked interest in heritage and wellness-based formulations, such as ayurvedic, botanical, and herbal ingredients.

What about skincare?

Despite recent research stating that haircare is the most searched for category in the industry in APAC, (*3), skincare still reigns supreme in the region. Asia Pacific dominates the skincare category on the global market.

And the momentum isn’t slowing down. Away from brightening, skin whitening or moisturizing rituals, in the region the focus is on defying ageing due, in particular, to localized demographics.

With Japan now ranking as the world’s second-oldest population and South Korea unfortunately leading with the lowest fertility rate worldwide, the quest for anti-ageing solutions is more relevant than ever before.

What about the influence of social media in the region?

Going back less than ten years ago, I remember that many personal care suppliers totally dismissed influencers’ impact.

Love them or loathe them, and despite their lack of scientific knowledge in most cases, we all know that influencers can significantly affect the popularity of brands – and ingredients by extension. of course.

Educating them is crucial to prevent backlash, as demonstrated by Dow’s successful influencer workshop at in-cosmetics Asia last year. During that presentation, Dow tackled myths and misconceptions, like those surrounding silicones – which can only be a good thing for all of us.

Asia Pacific leads social media usage. True, with 60% of the world’s population it’s bound to be ranking high. For instance, six out of the top 10 countries for Facebook and Youtube usage are in APAC (*5).

Even LinkedIn, generally less popular in the region, sees high usage, with India and China ranking very high despite the latter blocking the platform, whilst WeChat is indispensable in China.

Any particular market to watch in the region?

We’ve had K-beauty, J-beauty, and C-beauty but now the newest star on the horizon is Thailand, shining brightly with a remarkable 14% surge in market size last year.

This upturn, outperforming all other key APAC markets except Hong Kong, underscores Thailand’s burgeoning influence in the region.

Thailand is where creativity meets entrepreneurship and a dynamic, business-friendly environment. While the majority of brands in Thailand are small to medium-sized, there are also a lot of contract manufacturing facilities operating on behalf of multinationals, from Unilever to J & J.

Internationally, Thai brands are also making inroads. Take beauty brand Mistine for instance, the crown jewel of Better Way. As reported by CosmeticsDesignAsia, Mistine has carved a significant market share in China, emerging as the best-selling sunscreen brand nationwide in 2023.

What sets Thai consumers apart is their enthusiasm for experimentation, making the country an ideal test bed and launchpad in the region for brands and suppliers alike.

What are the challenges to expansion in the region and how can you help?

With diversity comes fragmentation, so understanding the local business culture, language and regulations is key. For exhibitors new to this market, we’ve curated a First-Time Exhibitor package designed to facilitate your entry.

Also, for exhibiting personal care ingredients suppliers at in-cosmetics Asia (Bangkok, 5-7 Nov), we strategically direct visitor traffic to your booth by focusing on established show areas.

Among these, the “Spotlight On Skinscreen” zone serves as a dedicated platform for promoting formulated skincare ingredients, while the renowned “Innovation Zone” (for ingredients launched within eight months of the show) offers a prime opportunity to showcase your latest offering.

The event has seen remarkable growth, with the 2023 edition attracting over 11,700 visitors, with 40% hailing from outside Thailand.

To reach this diverse audience, we run multilingual promotions. This year, this includes launching a Thai website as well as online advertising on Baidu, the Chinese equivalent of Google. We also communicate on WeChat and geo-target posts in Asian languages on Facebook and Instagram amongst others.

The market is thriving, it would be a shame not take advantage of it!

Calling all personal care ingredient suppliers….

Want to make your mark in APAC? Contact your local sales representative today

*1. Source: Euromonitor International
*2. Source: Statista
*3. Source: Covalo
*4: Source: fortunebusinessinsights.com
*5: Source: Statista

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in-cosmetics Asia, the leading event in the APAC region for personal care ingredients, came to a close on 9 November with record-breaking visitor numbers and 40% international attendance, compared to 32% last year.

Bringing together top-tier suppliers, creators, and thought leaders from around the world, the event marked a significant milestone attracting 11,772 unique visitors, an increase of 16% vs 2022.

Reflecting the industry’s eagerness to engage with the latest advancements and trends in the sector and make the most of what the show has to offer, repeat attendee numbers surged by a third (33%) year-on-year, reaching 17,615.

An international audience

Drawing a diverse and international audience, 40% of visitors hailed from outside Thailand – travelling from the wider Asia Pacific region and beyond – the highest in the Bangkok show’s history.

The exhibition welcomed multinational powerhouses and leading local brands such as Aesop, Amore Pacific, Beiersdorf, Boticario, Emami, Godrej, Himalaya Wellness, Kenvue, Meiyume, Unilever and Paragon to name but a few.

Against this backdrop, a record of 581 personal care ingredient exhibitors showcased their innovations at the event, a 40% rise on the previous year. Among these were industry giants and the world’s top 10 suppliers, BASF, Dow, Croda, Evonik, Solvay, Clariant, Ashland, Lubrizol, Momentive, and DSM-Firmenich underscoring the event’s standing as an essential platform for innovation in Asia Pacific.

A noteworthy 53% (310) of exhibitors stood out for their dedication to sustainability and contribution to the transformation of a greener industry.

Celebrating Asian excellence

Asian suppliers shone brightly at the show’s prestigious Awards, held on the afternoon of 8 November. Claiming 80% of the Spotlight On Formulation Awards, Soho Aneco Chemicals, Nippon Fine Chemical, and Ichimaru Pharcos were just some of the esteemed APAC companies who took home accolades, highlighting the region’s pivotal role in driving innovation and excellence.

Meanwhile, Immunight by Lucas Meyer Cosmetics earned Gold in the Innovation Zone Best Ingredient Award (Actives Category) and Gattefossé’s Emulium Dermolea MB was awarded Gold in the Innovation Zone Best Ingredient Award (Functional Category).

Educational sessions that resonate

Leading speakers and experts from the likes of Mintel, Euromonitor, and others delved into trends, regulations, and techniques offering attendees a comprehensive understanding of the evolving personal care landscape. Across a variety of Marketing Trends & Regulations sessions, Formulation Lab presentations, Technical Seminars, as well as Spotlight On Seminars, the following were particularly popular:

• ‘Unlocking Southeast Asia’s beauty product shopping trends: The rise of e-commerce‘ by Vishnu Vardhan, Research Manager, Euromonitor International.
• ‘Understanding Gen Z: Beauty’s shapeshifters’ by Sienna Piccioni, Head of Beauty, WGSN
• ‘Beauty and personal care trends 2024: South APAC – Unlocking the future of beauty’ by Kinshen Chan, Senior Beauty & Personal Care Analyst, Mintel
• ‘O/W waterproof mineral sunscreen with biodegradable emulsifier’ by Haruna Sawaguchi, Formulation Development Group, Nikko Chemicals
• ‘How to enhance your V-neckline beauty’ by Ivan Marcos, Sales Manager – APAC, LipoTrue
• ‘Biomimetics: Unveiling the future of bio-tech beauty’ by Carmen Gutierrez, Global Technical Specialist, IMCD Beauty & Personal Care, IMCD
• ‘Sustainable haircare collection’ by Pornpan Singhapantu, Associate Technical Service & Development Scientist, Dow Company

The Spotlight On showcase placed significant emphasis on sustainability and haircare, reflecting the industry’s growing commitment to eco-friendly practices. In addition to the display of ingredients aligning with these themes, an open theatre was introduced to give attendees the opportunity to enhance their understanding by combining the visual experience of exploring formulated ingredients with attending the informative seminars.

Notable sessions included ‘Instant crush: Natural silicone identical haircare active with 5 benefits’ from Simge Gürsoy, Technical Marketing & Sales Specialist, Normactive and a keynote on ‘Green chemistry method for haircare’ from Joonho Choi, Ph.D., Researcher & Pharmacist, Material Research Lab, AmorePacific R&D Unit.

Innovation Zone

The highly anticipated Innovation Zone once again served as the hub for new product development, showcasing 87 cutting-edge ingredients launched within the last eight months from the likes of Ashland, BASF, Dow, Galaxy Surfactants, Lubrizol amongst others. The renowned Zone provided a comprehensive overview of the industry’s latest advancements with a particular emphasis on skincare, suncare, haircare, and decoratives.

Sarah Gibson, Event Director of in-cosmetics Asia commented: “The event has once again proven itself to be the epicentre of creativity, collaboration, and inspiration within the APAC beauty and personal care ingredients sector. The record-breaking number of international visitors and exhibitors, and the outstanding performance by Asian suppliers, continue to cement the event’s standing as a focal point for beauty professionals. We’re proud to have created a platform that not only celebrates achievements but also propels the industry towards a more innovative and sustainable future.”

in-cosmetics Asia returns to the Bangkok International Trade & Exhibition Centre (BITEC) on 5-7 November 2024. For more information, please visit the website.

ENDS

About RX (Reed Exhibitions)  

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

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Feeling inspired to see ingredients and trends in action?

Then why not visit one of the in-cosmetics events around the world?

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(Partner Content)

The upcoming edition of Personal Care and Homecare Ingredients (PCHi), China’s choice sourcing platform for the global personal care industry, will be held from 20-22 March 2024 at the Shanghai World Expo Exhibition & Convention Center in China.

Riding on the remarkable growth of China’s beauty & personal care market, PCHi 2024 promises to be a landmark event, bringing together industry leaders, esteemed academics, and influential government representatives to explore the latest trends, innovations, and solutions.

According to the Blue Book of Cosmetics Industry: Annual Report on Cosmetics Industry in China (2022), the market size of China’s cosmetics market is expected to reach 540 billion yuan in 2025, benefiting from consumption upgrading and a large number of cosmetics consumers in China, which will make China become the world’s largest cosmetics market.

According to Goldman Sachs research forecast, China’s cosmetics consumption market has ranked first in the world, and is expected to grow to 145 billion US dollars in 2025, which is twice that in 2019, with an average annual growth rate of 11%.

PCHi 2024 Feature Areas

In light of these trends, PCHi 2024 will provide an unparalleled platform for networking, knowledge sharing, and business development, fostering growth and collaboration across the industry.

Attendees can look forward to engaging with perennial show segments like the PCHi Annual Industry Conference, New Products Showcase, New Technology Sessions, and the highly anticipated PCHi Fountain Awards, which have been integral to the event’s success over the years.

The PCHi Sustainability Zone, Beauté Gourmet experiential zone, and the Toxicological Testing Zone will also return — making PCHi 2024 an event brimming with exciting features to meet the diverse needs of the industry.

PCHi 2024 Fountain Awards Now Launches Call for Submissions

The submission for the PCHi Fountain Awards has been launched. The Fountain Awards has gained traction across the globe since its inception, and winners have enjoyed many opportunities to showcase their winning innovations across many media outlets internationally.

The Awards recognize excellence both in product innovation and in individual contributions. Across award categories, nominees are assessed against a set of criteria — including product ingenuity, technical prowess, and market application prospects.

“PCHi has always been the nexus of groundbreaking technology-driven solutions,” said a RSE spokesperson. “We believe in the transformative power of knowledge and the indomitable spirit of innovation. And the escalating quality of nominations in past editions reflects the industry’s profound commitment to innovation.”

For nominations and more information about the awards selection criteria, please contact Ms. Sophia Qiu. The submission deadline for the PCHi Fountain Awards 2024 is 8 December 2023, at 11pm (GMT+8). Winners will be announced at the PCHi Fountain Awards Ceremony on 20 March 2024.

PCHi 2024 visitor pre-registration

Industry professionals planning to attend the event are encouraged to register before 23:00 (GMT+8) on March 15, 2024. Please click PCHi2024 Pre-Registration

By registering online early, visitors enjoy complimentary access and ensure seamless entry without the hassle of waiting in line at the event. Self-service counters will also be available for pre-registered guests to collect their passes on-site — a move to enhance the overall event experience for visitors.

For more information about PCHi 2024, please visit the show website, or connect with PCHi on social media.

PCHi2024 Exhibitor List (as of 29 Nov)

About PCHi

The Personal Care and Homecare Ingredients (PCHi) trade show is China’s #1 Sourcing Platform for the Global Personal Care Industry. As an innovation-led event, PCHi provides cosmetics, home and personal care manufacturers, ingredients suppliers, cosmetics packaging, machinery and product testing providers from all over the world with a quality platform for ingredients sourcing, gaining insight into global trends, and networking with world-class experts.

Visit the show website or connect with PCHi on social media for regular updates.

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Japan has long been revered for its approach to beauty, driven by the country’s rich history and culture.

Considered to be one of the more sophisticated markets, the Japanese approach to beauty, J-Beauty, is characterised by meticulous attention to detail, a dedication to innovation, and a reverence for tradition.

Routines such as Geisha beauty, onsen bathing, oil cleansing, and the use of natural ingredients, have all stood the test of time, extending out into Western cultures today.

The Japanese cosmetics and personal care market is one of the largest globally, just after the US and China[1], with a market size of USD31.16 billion and projected to reach USD35.90 billion in five years[2].

Well-known Japanese brands such as Shiseido, Bioré, Clé de Peau Beauté, Kose Corporation, SK-II, and many others have earned a well-deserved reputation for excellence, helping Japan stand at the forefront of global beauty.

While the foundation of Japanese beauty remains rooted in tradition, consumers’ modern-day personal care preferences and socioeconomic factors are changing the direction of the industry.

Redefining perfection

In addition to its own well-known brands, a substantial portion of Japan’s cosmetic imports come from South Korea and China.

According to Harumi Suzuki, Marketing Div at NIKKOL GROUP Nikko Chemicals, these neighbouring countries are having a direct influence on Japanese consumers.

Among the myriad of K-Beauty trends sweeping the globe, Suzuki cites the ‘Ulzzang’ makeup trend as a particularly significant influence on Japanese consumers. Translated as “best face” in Korean, Ulzzang is a makeup trend that focuses on achieving a doll-like appearance with clear, youthful, and dewy skin and ‘puppy dog eyes’.

Now, Suzuki says, Japanese consumers are looking towards China for the next trend. ‘Chaiborg’, a blend of ‘China’ and ‘cyborg’ is a captivating fusion of Chinese tradition and cyborg-inspired innovations, with the goal being to achieve a look so flawless and otherworldly, that it borders on inhuman[3].

“Chaiborg is gaining popularity on YouTube and TikTok following South Korea’s Ulzzang makeup trend,” he said. “This spread created an opportunity for Asian cosmetics to be accepted by the younger Japanese generation. Since SMS can instantly share content globally by transcending language barriers, Asian cosmetics make a buzz among Gen Z and then become popular with other generations in Japan.”

As the media and internet continue to accelerate beauty trends, this fusion of Chinese tradition and futuristic cyborg-inspired interest is redefining the Japanese concept of perfection.

Gentle on skin and the planet

While Japanese culture has long been associated with an impeccable sense of beauty, climate change and shifting weather conditions are increasingly posing challenges to this overall pursuit of perfection.

Japan, like many nations, is experiencing the effects of global warming; According to the G20 Climate Change Atlas, Japan stands to lose 3.72% of its GDP by 2050[4].

A perfect storm of rising temperatures and humidity, increased pollution, and changes in weather patterns have all given rise to a new set of beauty concerns. Nikko Chemicals’ Suzuki said Japan’s increasingly “humid summers” are causing Japanese consumers to “suffer from makeup collapse, enlarged pores and excessive sebum secretion due to high temperatures.”

He said: “Due to global warming, Tokyo recorded 86 days in 2023 with temperatures above 30 degrees. As a result, it’s getting more difficult to maintain the skin barrier function because air conditioner use creates dry, low humid conditions and causes skin fatigue due to temperature differences. We think there are great opportunities for growth in makeup items with water/sebum resistance and skincare with sebum care, which are strengths of SEA cosmetic products.”

Many consumers are also becoming increasingly conscious of ingredients with their sensitive skin issues in mind. According to Suzuki, sensitive skin has been reported by a large portion of the population. “In a research report by TPC Marketing Research, ‘Survey on Women’s Awareness and Situation Regarding Scalp and Hair’, 51.2% of females mentioned ‘I have sensitive skin’ and 67.6% of those women answered that their scalp is sensitive.

The number of consumers who self-declare that they have sensitive skin has increased 55% in two decades globally and this tendency is the same in Japan,” he explained. “Many consumers say they have sensitive skin on both their face and scalp, and the report suggests there are many complaints about rough scalp, especially among people who dye their gray hair. We think that countermeasure solutions are needed to take care of sensitive skin conditions in various areas.”

As consumers opt to avoid fragrances, harsh preservatives, and allergens, gentler ingredients that focus on hydration and skin barrier repair will continue to be a focus for the industry. According to Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel Reports Japan, traditional and natural ingredients such as Vitamin C “resonate well with Japanese consumers”.

“[They] appreciate upgrades in products and ingredients, but it often takes a while for them to trust new ingredients,” he advised. “Besides hyaluronic acid and collagen, Vitamin C is a favoured ingredient for its perceived safety and protection against skin damage. This presents an opportunity for brands to leverage Vitamin C’s potential and its derivatives to enhance safety and efficacy in skincare products.”

Sleeping your way to beauty

Further supporting the country’s holistic approach to skincare, according to Mintel, Japanese consumers are big believers in the power of beauty sleep.

While reports have shown the Japanese typically get less sleep per night than Western cultures[5], the link between sleep and beauty has taken centre stage. Hasegawa said there is a “growing focus” on the intersection of beauty and sleep which is being translated into the personal care industry. “Over half (54%) of Japanese consumers are saying they prioritise a good night’s sleep to enhance their appearance,” he said. “[Here], there are opportunities for brands to capitalise on the concept of beauty sleep and emphasise the importance of developing a nighttime skincare routine to support and maintain healthy-looking skin.”

In today’s ever-connected ‘always switched on’ world, more brands are beginning to focus on overnight skincare rituals, offering products with ingredients designed to improve sleep quality and maximise skin’s natural regeneration while we sleep.

Leading personal care ingredient manufacturer, Lucas Meyer Cosmetics, for example, will be showcasing its latest Immunight ingredient, a green-processed oil-soluble lavandin extract designed to reduce the effects of poor-quality sleep on skin, boosting nighttime skin recovery and targeting the improvement of sleep quality by inhalation of olfactory compounds at this year’s in-cosmetics Asia.

In addition, the company’s Regenight also increases nighttime recovery and boosts melatonin regenerative and protective pathway to improve skin regeneration and reduce daily damage. Also at the event will be ImDerma Laboratories Co., Ltd’s Imdermalab ® ArMorpheus, which effectively relaxes brain waves and assists sleeping efficiency by up to 81%.

The Japanese beauty and personal care industry has masterfully harnessed its heritage and combined it with modernity to create an industry that exemplifies grace and sophistication to the world. Its unique approach, combining tradition with innovation, a minimalist philosophy, traditional ingredients, and cutting-edge research and development, has resulted in a beauty market that is unmatched in its elegance.

This year, in-cosmetics Asia is poised to host 22 leading Japanese suppliers set to unveil their latest creations aimed at addressing a myriad of current trends, including Nikko Chemicals, Miyoshi Kasei, Ogawa & Co., Ltd., Yamakawa & Company, Ltd., Ikeda Corporation and more.

Nikko Chemicals will showcase NIKKOL LECINOL® MFL, a highly safe multi-functional ingredient that can improve skin barrier ability, protect against pollution-induced damage, suppress pore enlargement due to immature differentiation, and use nerve cell mechanisms for care. Meanwhile, Miyoshi Kasei, global leader in the development and manufacture of surface treated pigments and mineral fillers, will introduce MiyoNAT CAI, its next generation acylated amino acid treatment compatible with various oils used in cosmetics thanks to its superior dispersibility and colour development.

in-cosmetics Asia will return to Bangkok, Thailand from 7-9 November 2023. For more information or to sign up for the event, visit the website.

[1] Reference 
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[5] Reference

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