John Jimenez, Senior Exploration Scientist at Belcorp Colombia | in-cosmetics Connect

What is new in footcare?

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Tue, 21 Jan 2025 15:08:15 +0000

Welcome to 2025!

I was inspired to write this column during my vacation on the Gold Coast in Australia, during a tram ride, where surfers and fans of this discipline begin and end their day with their feet exposed to different surfaces and aggressions such as the materials of public transportation, extreme temperature changes, contact with arid surfaces, exposure to sun, sea water, among others.

I think that our feet are an important part of our well-being and it’s here where our care and cosmetic routines should begin.

The feet concentrate our key energy points in the body. They support our weight, they carry us everywhere. With them we learned to walk, run, dance and have fun! They are our musical connection to the earth! Therefore, they deserve the best cosmetic treatment.

According to the Fortune Business Insights portal, the global foot care market had a value close to USD 3.84 billion in 2024 and has a projection of USD 4.05 billion in 2025 and USD 6.25 billion by 2032, with a CAGR of 6.41% during this period. Below we will see the most representative trends for 2025.

FFF Effect: From face to feet – This is one of the most interesting concepts that we are going to see in 2025 in this category. The migration from facial technology to foot care has begun and it is exciting to see how vitamins, hyaluronic acid, fillers, liposomes and skincare active ingredients in general are beginning to take center stage in new concepts.

Foot skin barrier: The barrier trend also reaches this category. “Relief” is beginning to be an important claim for foot products and we are seeing new scientific publications on how some cleaning products can alter the microbiome of this area and consequently accelerate dehydration, peeling and sensitivity of the area. This year we will see very interesting new research on how to maintain the integrity of the skin barrier in this area and also a boom in the use of active ingredients such as ceramides, lactic acid, panthenol, occlusive emollients, natural oils, probiotics and ferments. Foot repair is the new black.

Foot sunscreens: These products have two objectives, sun protection and benefits such as sand resistance, ultra hydration, reduction of redness, ultra softness, skin protective film, resistant to water and salt and, most interestingly, with protective agents against microbiotic imbalance for people. that keep your feet exposed.

Microbiotic protection: Products with antifungal and antibacterial protection are in trend, we see ingredients such as zinc, tea tree oil, pre and postbiotics that help protect and repair the barrier function.

Customized foot care: We are entering the era of democratization of foot care through more personalized treatments that are focused on specific needs for specific benefits such as ultra hydration, anti-aging and sensitive skin care.

Products for diabetic feet: According to the IDF (International Diabetes Federation) 10.5% of the adult population (20 to 79 years) has diabetes. This is a population segment that represents a great opportunity for innovation for the cosmetics industry. This disease causes a decrease in blood flow to the foot, which produces many problems at the dermal level. Products for proper foot cleaning, gentle exfoliants for corns and calluses, moisturizing creams, masks, refreshing gels and in general products to prevent peeling, irritation and skin problems in the feet are on the rise.

Feet masks: The boom in masks now reaches the feet in a variety of formats, we are seeing innovation in textures and properties, for example, masks in sock format with various benefits such as exfoliating, nourishing, ultra-hydrating and others, masks for cracked skin, silicone veils -like, sleeping masks for feet, butters, regenerating heel masks, balms for heels and toes, among others.

Multifunctional: This category also enters the skincare simplicity and minimalism in routines concept, as there are very interesting multifunctional launches, such as masks and treatments for feet, heels, hands and elbows, all in one. We can see new concepts such as deodorants for the whole body, which can be applied to the armpits, chest, thigh, intimate area and feet.

Inclusive pedicure: Most of new launches and concepts are universal. The new polishes, cuticle products, moisturizing and relaxing creams, aromas, textures and finishes in color designs are for everyone and this year they will cover ideas such as nail art, pearl effect, icy nails, milky effect among others. Minimalist pedicure is also trending, with simple designs and natural concepts. We also see new equipment and methods that guarantee a smoother and longer lasting polish effect. Healthy maintenance is essential.

Athleisure beauty: Foot care for athletes is essential to ensure maximum performance. Therefore, this trend is one of maximum specialization. In athletes, skin care is related to dermatological aspect, which includes avoiding any type of alteration in the nails, the appearance of calluses or hyperkeratosis, and biomechanics. Cosmetic podiatry is a developing discipline.

Foot detox: These procedures have gained popularity as a cleansing route for foot rejuvenation and aim to improve circulation, antioxidant effect, relax, remove toxins and impurities and improve skin health. We will see a boom in materials such as clays, activated carbon, bentonites, epson salts, essential oils, ginger, rosemary and turmeric among others. Night patches to remove toxins and impurities from the feet are also becoming trendy. Ionic foot baths today are an interesting concept by using equipment that releases ion systems that neutralize toxins in the skin. Scrub detox is another booming concept using ingredients such as sea salt, coffee and citrus derivatives.

Pampered feet: In the wellness trend, the relaxation concept of is a main driver for this category linked by practices such as meditation, aromatherapy and mindfulness.

Feet are the new hands… Just as your hands show beauty and harmony, your feet are the key to elegance in every step you take, and cosmetics are the best allies to take care of them.

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Beauty predictions for 2025

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 05 Dec 2024 17:15:14 +0000

Economic reports indicate that the year 2025 will present a stable global economic outlook, but with moderate growth rates. According to the projections of the International Monetary Fund (IMF), global growth will remain at 3.2% by the end of 2024 and will increase slightly to 3.3% in 2025.

However, this stability may be affected by several factors, such as persistent inflation in some countries, trade tensions, geoeconomic fragmentation and the continuity of the wars in Ukraine and Israel. These factors will impact the trends in cosmetics by 2025.

The global cosmetics market has a projected value of US $758 billion by 2025 and a CAGR of 4.6% in the period from 2025 to 2033. Next, I want to share with you some of the projections that I consider most interesting for next year.

The consumer in 2025

The cosmetics trends for 2025 are closely related to technology and innovation. Health-based strategies will be key, as consumers will look for products that are not only effective but also address mental and emotional health.

In addition, the consumer of 2025 is expected to be more aware of the environmental and social impact of their purchasing decisions.

Ageing population: The proportion of people over 65 years of age will continue to increase. For this reason, well-being and health will continue to be a priority for the main innovations of the cosmetic industry in this segment. The senior consumer is now multichannel and protagonist.
Artificial Intelligence: AI will continue to transform the way we interact with cosmetic products and services. In 2025 we will see surprising advances in the development of skincare technologies, new molecules and new biochemical mechanisms based on AI. Also new skin diagnostic tools based on algorithms, which will lead to the recommendation of products and devices, all through AI. Virtual beauty advisors will also be key in 2025 because they will help consumers find the perfect product for them, being a key element for brand positioning.
Robotic Process Automation (RPA): This is a term that will be a trend in 2025. It includes the development of robots that do complex and repetitive jobs, improving operational efficiency, both in R&D of actives, excipients and formulas, as well as in manufacturing activities and industrial production.

We will see a boom in fluid fragrances in perfumery, eliminating gender barriers and celebrating individuality. Thanks to new integrated technologies, we will also see new smart aromas trending that will adjust their intensity and duration according to body temperature, climate, or stress levels.

In 2025 we will see how inclusive beauty reaches new territories, promoting responsible diversity in segments such as the elderly, people with disabilities and special needs and also new concepts for specific cultures that respect and meet the needs of different population segments. Universal accessibility becomes a strong trend for next year through the design of products and services accessible to everyone, regardless of condition. Universal beauty is the new black.

Oral care will also be a trend and is one of the categories that will begin to grow the most. We will see new approaches in holistic care, aesthetics and health. In makeup we will see trending concepts such as Berry Makeup, Moonlite Skin, Vintage Mint, Grunge, Moonlight, Ingenuine Blue and Ultraviolet, among others.

Advanced Psychographics: Brands will use data that captures not only consumers’ preferences but also their values, beliefs, and lifestyles to tailor their messages to each audience segment extremely precisely.

Pharmetics = Pharma inspiration for cosmetic innovation. In Medicine, we see one of the main trends in precision medicine, which focuses on treating each patient according to their genetic, environmental, and lifestyle profile. This will allow more accurate diagnoses and more effective treatments. Therefore, in 2025, the concepts related to “Precision Cosmetics” will begin to be a trend.

Telemedicine is a concept that allows patients to access high-quality medical services from anywhere, which is especially useful for those who live in remote areas or have difficulty getting around. Telecosmetics is also a concept that will gain relevance in 2025. This will allow interesting benefits for the consumer such as access to beauty experts from anywhere, personalization of treatments and products, reduction of costs and waiting time and greater convenience and flexibility.

Trending for next year we will see a rise in virtual consultations for skin analysis and recommendations, more precise personalization of personal care products, virtual therapies for skin problems, use of augmented reality to simulate treatments and greater integration with artificial intelligence for personalized recommendations.

All this will be possible with new video conferencing platforms, mobile applications, augmented and virtual reality, artificial intelligence and data analysis and machine learning. Telecosmetics is a great opportunity to improve beauty and cosmetic care.

Real-World Evidence (RWE): This approach relies on clinical data obtained outside of traditional controlled trials. For this reason, companies will begin to innovate in-house clinical effectiveness protocols.
Stress management: This will motivate purchases, and consumers will look for products and services that include emotional health in their self-care routines.
Bio-Art: It is the creation of art using living organisms and biological technologies. In 2025 we will also see greater interaction of the cosmetics industry with art platforms and concepts.
Virtual Impulse Buys: This is the trend of buying products online impulsively. In 2025, cosmetic brands will also carry out responsible purchasing campaigns.
Luxury Re-commerce: This trend involves buying and selling used or recycled luxury products that will be trendy in 2025, including skincare, makeup, and fragrances.
Virtual Fitness: The practice of physical exercise in virtual environments. We will see new fragrances and body care concepts that will complement this trend.
Digital self-care: Applications, tools, and cosmetic products that promote well-being and beauty in the digital world.
Bio-Hackers: These will consolidate themselves as one of the main target groups of the cosmetics industry, they are consumers who seek to improve their health and performance through technology and biotechnology.
Virtual intimacy: Advancement of virtual reality and augmented reality in sexual experiences. Cosmetics has a great opportunity for innovation in this category.
The “back to local”: Refers to the growth of local consumer brands, which are growing 50% more than global brands. This represents a significant change in consumer behaviour, prioritizing local products and services. In this sense, large companies are adapting their offer to the specific demands of each community to connect with consumers.
Neo-Sensualism: A focus on sensory experience and the pursuit of pleasure through food, art, cosmetic products, music, and other forms of expression.
Skin bioprinting: It is the creation of artificial skin using 3D printing. We will see very interesting advances in 2025 for both scientific and therapeutic purposes. Subcutaneous implants will also be a trend.

In summary, I think that the innovation drivers for 2025 will be related to artificial intelligence in the R&D process of active ingredients, excipients, and diagnostics, new cosmetic treatments for the effects of stress and improvement of health, the aging of the population, universal inclusion, oral care, pharma-inspired, biohacking, and telecosmetics.

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The post Beauty predictions for 2025 first appeared on in-cosmetics Connect.

Beyond the Bro Code: the new rules of grooming

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Tue, 17 Sep 2024 00:37:28 +0000

Trends in men’s cosmetics are fascinating and always represent inspiration and a great opportunity for innovation. New male consumers are challenging gender stereotypes in various ways, such as self-expression, through which modern men seek to express their individuality and personal style through cosmetics, challenging traditional norms of masculinity and through empowerment because the using beauty products becomes a way to feel more confident in themselves.

Another driver that is driving change is the search for well-being and personal care. Now more than ever, many men are concerned about taking care of their skin, looking for products that hydrate, protect and combat the signs of aging. Even sports performance becomes more relevant, as we see an increase in products designed to improve sports performance and muscle recovery, which attracts a male audience interested in fitness.

On the other hand, there is great support from social networks and influencers, since they offer a large amount of content about products and routines, which has allowed the creation of various online communities, so that men can easily connect with other people who share their interests, problems and can find advice and recommendations that encourage the purchase and trial of products of various kinds.

The opportunity to develop disruptive solutions is enormous. The global market for this category was worth close to USD 58 billion in 2023, has a projection of USD 61.6 billion by 2024 and an estimated value of USD 85.5 billion by 2032, with a projected CAGR of 4.18% in this period. A recent post indicates that the hashtag #mensskincare had 1.9 million views on TikTok. Next, we will see some of the new trends in men’s grooming, which will direct innovation in our industry.

Courageous make-up: Beyond concealers and foundations, some men are experimenting with eyeshadows, eyeliners and blushes with bold colors and shiny finishes, for example, those indicated by the Eye Candy trend. Traditionally, men’s makeup has been used as a form of self-expression, now it is entering a whole new phase. A recent publication in Forbes magazine indicates that the new makeup is being designed for men and by men. This market expanded with a CAGR of 8.7% between 2018 and 2022 and is expected to progress at a CAGR of 9.4% between 2023 and 2033. Within the new concepts we see naturalness, defined eyebrows, hydrated lips, outlined subtle and strategic illuminators. The special effects are presented as a disruption, as we see effects such as fake scars, wounds or even complete transformations. This category is also taking inspiration from subcultures such as Punk, Gothic, Cyberpunk and Kawaii.

The Washington Post recently published an interesting article on color theory for male politicians. It indicates that makeup conveys the way politicians see themselves, or how they want others to see them. This publication discusses how different politicians had makeup advisors to mattify the forehead, correctly apply touches of concealer to the eye bags, and perfecting products to the complexion to capture the light precisely. If time permitted, their faces were even “prepped” with a tinted moisturizer or a darker foundation to make them stand out on the screen. The new influencers and ambassadors of cosmetic brands will be politicians! Interesting for cosmetic companies to build new positionings and concepts.

Extreme body care: Beyond moisturizers, some men are opting for body treatments like seaweed wraps, body masks, or even foot spa treatments.

Artistic hair removal: Hair removal of certain areas of the body, such as the chest or abdomen, including specific shapes or designs, is gaining ground among those seeking a more defined look.

Curly revolution: In recent years we have seen how curly hair has established itself as a category in women’s hair cosmetics. Now it’s the men’s turn. In men’s hair we see that no two curl patterns are the same and brands are starting to address issues such as differences in hair strand density and curl patterns. Men can now differentiate whether they have straight, wavy, curly, kinky or coily hair. For this reason, in the market we are seeing a boom in curl creams for men, leave-in conditioners for curls, curl balm, anti-frizz protector for curls and specialized masks, among others. Curls in men’s hair can be fine, thick, coarse and very abundant. At a scientific level, we began to see publications at fairs and conferences on the biochemistry of men’s hair cosmetics and new technologies to innovate in this market segment. Curly routine is the new fashion shout in men’s hair cosmetics. On YouTube and TikTok we see a boom of proposals and recommendations in this category.

Temporary tattoos with makeup: Using waterproof makeup to create temporary tattoos on the skin, whether on the face or body, is a trend that allow to experiment with designs without commitment.

Makeup inspired by anime or video game characters: Men are recreating the looks of their favorite characters, using vibrant colors, extravagant eyeliner and special contact lenses.

Mentinol (Men + retinol): Retinol is now beginning to take center stage in men’s skincare. We are seeing brands begin to educate the male consumer about the benefits and risks of different types of retinols.

Intimen: Male intimate hygiene products are gaining more relevance due to physiological differences between sexes. Scientific literature indicates that in women the pH of the vulva is between 3.5 and 4.7, while in men the pH of the genital area is between 5 and 5.5. This opens the door to new products specialized in male intimate hygiene that seek to prevent bad odors and the proliferation of bacteria and fungi, while providing a gentle cleansing, with a moisturizing and soothing sensation. Taking care of the intimate microbiome also presents itself as an opportunity.

In summary, we can say that the new consumers of men’s cosmetics are men who seek to express themselves (through their appearance and personal style), take care of themselves (both physically and mentally), connect (with other men and with the beauty community in general) and consume responsibly (choosing natural and effective products from ethical brands).

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Barrier is the new wrinkle

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 13 Jun 2024 00:09:56 +0000

The skin barrier is the outermost skin layer and includes the stratum corneum, its microbiome and its chemical composition. This layer is rich in different classes of lipids, such as ceramides, cholesterol, fatty acids and other more hydrophilic substances such as filaggrin, lecithins, amino acids, sugars and proteins. The global skin barrier care products market has a projected value of US$1.6 billion by 2024 and has a projected value of US$2.2 billion by 2031, with an estimated CAGR of 4.7% for this period. This market size represents a great opportunity for innovation for the cosmetics industry.

This layer has various functions, such as protecting the body from external agents and preventing irritating or dangerous substances, as well as bacteria, viruses and allergens, from entering the body. Among its most important functions is preventing water loss. It also helps regulate body temperature. On the other hand, the skin barrier allows us to feel tactile sensations, such as touch, pressure and pain. That is why it is a very important element of our sensory system.

¿What factors can damage the skin barrier? Harsh soaps and cleansers can remove the skin’s natural lipids, making it more vulnerable to irritants. Hot water can strip skin of its natural oils and make it drier. Dry weather can also dehydrate the skin and damage the skin barrier. UV rays can damage skin cells and weaken this barrier. Certain skin conditions such as eczema and psoriasis can also damage it.

¿Why is barrier care trending? During the pandemic we suffered the deterioration of the barrier due to the excessive use of soaps and sanitizers. Photos of doctors and nurses with skin conditions due to excessive use of masks were famous on social networks. On the other hand, global warming, stress and pollution continue to rise. That’s why consumers are now more aware that healthy skin begins with a healthy skin barrier. Consumers know that when the skin barrier is damaged, the skin can become dry, irritated, sensitive and prone to problems such as eczema, rosacea and acne. Next, we’ll look at some of the booming trends in barrier care.

O₂ my skin!: This year we have seen new studies that indicate how low oxygen levels can alter the health of the skin barrier. The industry is developing innovative biochemical mechanisms to increase skin oxygenation to restore vitality and promote barrier health. Soothing is the new black.

Repair, repair & repair: Claims related to repair are presented as one of the big trends in skincare for this year. Xerosis is now one of the main targets in facial care. Statistics indicate that this condition is very common, with almost a third of the population suffering from it. Dry skin can have a significant impact on the quality of life of consumers and if not treated correctly, it can lead to eczema or atopic dermatitis, which is a condition that causes very dry skin, itching and inflammation. This dermatitis is chronic and usually worsens periodically.

Skin barrier month: Recently a well-known brand of barrier treatment products declared May 2024 as Skin Barrier Awareness Month. This proposition is interesting because we are seeing brands helping to transform the way consumers are approaching the skin barrier and overall skin health.

Inclusive barrier: Skincare is also inclusive. We are seeing very interesting scientific advances on the biochemical characteristics of the barrier of different skin types, which translates into innovative launches in concepts related to the care of the skin barrier rich in melanin, in darker skin tones, male barrier skin care, barrier care in people who are making gender transition, in patients receiving chemotherapy, in babies, children and adolescents, among others.

Tweens skincare: In recent months we have seen several reports about the trend of tweens obsessed with skincare products. This has caused several dermatologists and professionals to speak out on the matter, indicating the care and precautions that this group of consumers should take with facial treatments. Experts indicate that skin care routines at an early age can have some benefits, for example encouraging young people to establish healthy habits from the beginning, but there are also risks, experts warn. Social networks are essential to promote the proper use of cosmetic products in the tweens segment. Responsible product design for this market segment represents a great opportunity for the industry. Cleansers, basic moisturizers and sunscreens are the basics for this target.

Science backs it up: The consumer looks for products, ingredients and solutions with scientific support. Innovations in ceramides and hyaluronic acid are the main protagonists in this category.

Less is more: We are seeing a very interesting trend in the market. Gone are the days of ten-step routines. Consumers want simpler, more effective solutions and routines.

Microbiome matters: Definitely, the developments in the care of the microbiome are fundamental for the development of this category. Studies and new findings on the connection between the microbiome and skin health are opening the doors to new concepts, mechanisms, benefits and claims.

Men’s skin barrier: As demand for skin care products that target the skin barrier increases, so do the options available for men. There is an increasing range of products designed specifically for the needs of men’s skin, which is characterized by a thicker texture, higher levels of sebum production and a specific repair need when daily shaving occurs. Sheet masks are gaining ground in men’s cosmetics.

The focus on strengthening the skin barrier has become a critical trend in skin care. Products aimed at improving barrier function help protect the skin from environmental pollutants, irritants and allergens, while maintaining moisture levels. Dysfunction of the skin barrier results in skin diseases that can be treated with specially designed skincare products. 2024 is presented as the year of “barrier-loving skincare”.

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Robotic cosmetics

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Sat, 09 Mar 2024 20:22:15 +0000

A long time ago in a galaxy far, far away… The Star Wars series tells the story of the Skywalker family, who are able to perceive and use “The Force”, which allows them to develop abilities such as telekinesis, clairvoyance and mind control, among others.

R2-D2 is one of the most famous robots in the world and one of the most peculiar characters in the series. We have seen it in 10 of the 11 Star Wars movies. R2-D2 stands for Second Generation Robotic Droid Series-2, according to a Star Wars encyclopaedia published after the film’s premiere. This robot’s function is technical, as it can repair any part of the ship, assist as a navigator and also provide valuable information on many probability data in the missions.

In 2024, we are seeing robots begin to take centre stage in many types of industries. I recently read an article published by the computerhoy.com portal which inspired me to write this column.

It was recently announced that humanoid robots have just signed a contract to work in BMW factories. This has been the first contract with humanoid robots in history. The article mentions that “the general purpose robot Figure 01 is 170 cm tall, has a payload capacity of about 20 kilos, weighs 60 kilos and has a range of up to 5 hours. It walks at a speed of 1.2 m/s. Its distinctive feature is that it does not work by programmed commands. It has a “ChatGPT” in its head, and thanks to artificial intelligence it is able to learn tasks, simply by watching explanatory videos”. The article also mentions that the robot can learn other activities on its own.

Robotics is also starting to set trends in cosmetics.

Last year, the magazine Cosmetics and Toiletries published an article on the subject, mentioning that AI and robots are helping to develop patents and beauty products. Some of the activities they can be programmed to do include preparing samples for hair fiber product efficacy analysis, as well as robots that wash, condition and dry hair to test formulations.

One application of AI is related to the optimisation of experimental designs for the development of make-up shades. The publication also mentions something very interesting: “robots do not replace jobs, but their function is to condense massive amounts of data to create consistency in samples and testing”.

Cobots = collaborative robots. Cobots are on the rise in medicine and cosmetics. The universal-robots.com portal indicates that: “As the life cycles of medical and cosmetic products shorten, collaborative automation brings agility to manufacturing. Robotic arms can be used to maximize production and ensure consistent quality, and can then be quickly redeployed for new product lines.

Cobots are used throughout the industry to manipulate machines and conveyor belts, assemble devices and products with precision, and package items in blisters, cartons or pallets. Cobots help you reduce the risk of human contamination in delicate processes and clean environments as they can be used for the handling and assembly of sterile products and medical devices or implants. Cobots can also free workers from material handling tasks in operations that can be risky because they generate a lot of dust, noise and high vibration, allowing them to move on to higher value tasks”.

The new R2-D2s at the service of cosmetics in 2024 are integrated with artificial intelligence to optimize beauty services. In some cities, we see, for example, robotic arms specialized in placing eyelashes and applying nail polish, achieving innovative designs in the nail-art trend. In this regard, the luxurylashacademy.com portal indicates that: “while artificial intelligence robots are advancing in the beauty industry, fears of being replaced by machines are alleviated by understanding that these technologies are designed to complement, not replace, the skills and artistry of lash artists. The beauty industry thrives on human creativity, and the personal touch that lash artists bring to their work is something that machines cannot replicate.”

In Star Wars, we saw that the Trade Federation was a transport and interstellar trade conglomerate during the last years of the Galactic Republic, so powerful that it had its own representatives in the Galactic Senate.

In 2024, we are seeing the potential contributions of the International Federation of Robotics (IFR) ifr.org/association to cosmetics. The website states that: “the International Federation of Robotics connects the world of robotics around the globe”, and its objectives include: “to promote the positive benefits of robots for productivity, competitiveness, economic growth and quality of work and life” and “to promote research, development, use and international co-operation in the entire field of robotics”, among others.

Surely, we will soon start to see partnerships between the industry, the cosmetics academy and this kind of organization to generate innovations never seen before in the pursuit of beauty.

In February 2024, we saw a surprising news story: we met a bipedal robot with muscle tissue that can walk, stop and turn. A team of Japanese researchers created a biohybrid robot, made mainly of silicone rubber and strips of skeletal muscle tissue cultured in the laboratory, that mimics human gait and works in water.

Biohybrid robots will be protagonists in the near future in cosmetics by participating as “volunteers” in cosmetic efficacy tests. Thanks to their biohybrid composition, cosmetic testing robots will have a dermal and muscular composition similar to humans, so that companies will be able to test multiple products on the same individual, carrying out efficacy studies of active ingredients for skincare and pre-selection of formulas before starting final tests in humans.

Biomimetic robots are also an interesting concept because they imitate the shape and movement of living beings. These robots could be more efficient and adaptable to complex environments. Robots will be used to perform irritation, allergy and efficacy tests of cosmetic products quickly and efficiently. This will reduce the need for animal testing and contribute to a more ethical cosmetics industry.

Skin diagnosis is another interesting chapter in this trend. This year we will see how robots with AI will be able to diagnose skin problems and recommend personalized products for their treatment.

Application of cosmetics: Robots will be able to apply cosmetics precisely and uniformly, even in hard-to-reach areas.
Shopping experience: Robots will be used in cosmetics stores to help customers find the right products and offer personalized advice.
Mega-personalization: Robots will be able to analyze the customer’s skin type, tone, specific needs and preferences through sensors, scanners and AI. With this information, they will be able to create personalized cosmetic products with exact ingredients and quantities for each person. This will allow for greater product effectiveness and a better customer experience.
Augmented reality boom: Robots will be able to show customers how they would look with different cosmetic products from various categories before purchasing them. This will help them make more informed and confident purchasing decisions.

Robots could be used to develop new cosmetic ingredients with specific properties. In the area of quality, robots can be used to perform more precise and efficient quality control of cosmetic products. On the other hand, robots could be used to create more personalized and effective marketing and advertising campaigns.

This is the way… robotics have the potential to revolutionize the cosmetics industry in 2024. Princess Leia would surely be surprised to see how robots can offer customers accurate diagnoses, personalized products, new forms of application, shopping experiences more personalized and more sustainable production. Robotic cosmetics is one of the great drivers of innovation in our industry this year.

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Trends to watch in 2024

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 07 Dec 2023 19:49:48 +0000

As we approach 2024, it is interesting to review what trends will impact the cosmetics industry. The global cosmetics market was worth close to U$343 billion in 2023 and has a projected CAGR of 5.2% for the period 2024-2032.

Overall, the coming year will be marked by an unprecedented rise of smart machines, such that Artificial Intelligence (AI) will become part of everyday life and virtually no industry will be alien to it. Climate change will continue to affect society and science will continue to put enormous efforts into studying it and how to control its consequences.

On the other hand, remote and hybrid work remains at high levels compared to the pre-pandemic, which means that many people feel increasingly lonely, which is why the World Health Organization announced an initiative to address what it calls the new global epidemic: loneliness. The WHO stated that this problem did not begin with the covid-19 pandemic, but that it did worsen to the extent that one in four adults experience social isolation. The WHO has also indicated that the greatest global health risk by 2030 will be depression, not obesity. For this reason, wellness concepts will be at the forefront of cosmetics by 2024. Here are some of the trends that I believe will be the key players for the coming year.

Chatbots & Chatbeauty: Artificial Intelligence (AI) is advancing by leaps and bounds. This is why in 2024 we will see an unprecedented boom in the development of chatbots for all types of industries, which will allow instant and personalised attention. In our industry, we will see brands launch chatbots with catchy names that will be able to handle product, ingredient and technical queries from formulators. Very soon it will be a reality to interact with chatbots that will aid the cosmetic formulation process. Virtual avatars created to assist in the purchasing and technical support process will also be on the rise in 2024.

Biocoating: The food industry is making great strides in the development of coatings made from environmentally friendly materials to wrap and protect products. The cosmetics industry is beginning to take inspiration from materials used in food protection to develop new packaging materials. Waste from the sugar cane industry and products obtained from micro-organisms and plant species are emerging as new sources of innovation.

Hygiene boom: The global hygiene market was worth U$515 billion in 2022 and is projected to be worth U$727 billion by 2032 at an estimated CAGR of 3.9% during this period. In 2024 we will see a boom in hygiene products aligned with wellness benefits. Aromatherapy will therefore be a key player in the development of new concepts in this category. We will also see market opportunities for luxury brands in hygiene and new proposals in the great universe of inclusion and diversity. Mood boosting will be an important claim in this category.

Retrobiology: This is one of the most fascinating trends for 2024. Permafrost is a permanently frozen layer of soil in very cold or glaciated regions, formed by a combination of soil, rock, sand and other minerals that remain bound by ice. In the uppermost layers, it contains large amounts of organic carbon and remains of animals and plants that have not fully decomposed due to low temperatures. Due to global warming, this layer is melting, exposing well-preserved, extinct animal and plant remains from thousands of years ago, as well as new species that were unknown to science. In October 2023 we witnessed an unprecedented scientific breakthrough: a group of scientists managed to awaken an animal that had been hibernating for 45,000 years. Cryptobiosis is a process that puts the metabolism of living extremophile organisms into suspension, so that they can remain dormant for hundreds of years. Therefore, we will see the development of cosmetic technology coming from new biological species, such as micro-organisms, bacteria, algae and ferments. The concept of inspiration from extinct species is already starting to become a reality in cosmetic products. In October 2023 we saw a disruptive launch from a beauty and biotech company that introduced a new fragrance brand consisting of six perfumes, each derived from the sequenced DNA of extinct flowers. The concept is to revive scents lost in time. So, in 2024 we will see innovations and claims related to cryptobiosis-like, cryptobiosis inspired and extinct-inspired.

Robots in retail: The Analytics Insight portal made an interesting publication on this topic in November 2023. The aim is to improve the customer experience. The rise of robots in retail has several objectives, such as creating better automated payment systems, optimizing inventory management, providing customer assistance by helping to locate products and guidance, assisting in cleaning and maintenance of shops and retail spaces, providing personalized recommendations, optimizing virtual testing, among others.

Food inspiration: Lab-synthesized foods are a reality and are just around the corner in 2024. Advances in this field and the application of 3D printing in food will enable new applications in the cosmetics industry, for example biosynthesized and vegan animal proteins, dairy and egg whites of microbial origin synthesized from proteins produced by strains of bacteria, yeast and other recombinant or genetically modified micro-organisms, in whose genetic material the genes responsible for the production of certain animal proteins and other biomolecules present in foods, such as casein and beta-lactoglobulin (whey protein), egg white ovalbumin or muscle myoglobin, have been inserted. One company recently announced that it uses genetically programmed strains of the Trichoderma reesei fungus to produce whey proteins to make its vegan dairy products and ice cream. We will also see a boom in fancy and healthy sweets and desserts.

Hyper-shine: After a year of many economic, social, health and peace difficulties, consumers have a deep desire for peace of mind. Therefore, claims related to radiance, luminosity, gloss, shine, brightness and glitter will be on the rise in 2024. Shiny is the new black.

Diversity & Inclusion: The cosmetics industry has a great challenge to be more inclusive and therefore, new market segments, in some cases niches, that were previously not served by the cosmetics industry will be protagonists. Beauty is a universal right and inclusion is a vast universe where cosmetics has many opportunities for innovation.

Wellness-driven beauty: Predictions indicate that consumers are beginning to prioritize holistic lifestyles, which is why wellness is emerging as one of the most important sources of innovation for 2024, as people are better understanding that the balance of mind-brain connections is reflected in better skin condition and appearance. Self-care is the new player in cosmetics and is emerging as a new global macro-trend.

Synthetic biology boom: It is defined as the synthesis of biomolecules or engineering of biological systems with new functions that are not found in nature. It is a discipline that, unlike biology, is not based on the study of living beings, but instead tries to redesign biological systems that already exist in nature. Synthetic biology creates new programmable organisms, that is, it creates on-demand microorganisms with specific functions. In 2024 we will see advances in biological circuits to control and regulate cellular behavior. This involves the creation of complex systems that imitate the logic and functionality of electronic circuits in living cells, which will allow the synthesis and discovery of new molecules and systems with very high anti-aging efficacy profiles.

Skin bioremediation: Research is currently exploring the ability of synthetic biology to develop products that aid in skin repair and regeneration, including the treatment of scars, wrinkles or even specific dermatological problems.

The trends for 2024 are very exciting and the cosmetics industry has always shown resilience, creativity and a lot of innovation, especially in difficult times. Understanding trends and consumer needs are key to innovation.

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The post Trends to watch in 2024 first appeared on in-cosmetics Connect.

What’s new in wellness?

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 16 Nov 2023 14:23:15 +0000

The market size of the health and wellness category is impressive. First, the Global Wellness Institute presents an interesting definition: “Wellness is a modern word with ancient roots. The key principles of both preventive and holistic wellness can be traced back to ancient civilizations from the East (India, China) to the West (Greece, Rome). In 19th century Europe and the United States. Holistic and wellness-focused modalities have gained more visibility in recent years. It is understood as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health”. This portal indicates that this category was worth U$ 5243 billion in 2022 and has a projected value of U$ 8945 billion in 2032, with a projected CAGR of 5.5% over this period. Such a market size is known as the “wellness economy”.

On the other hand, reviewing an example, a recent publication by the portal explodingtopics.com indicates that the global meditation market has a projected CAGR of 10.4% in the period from 2019 to 2027 with an estimated value for that date of U$9 trillion. The wellness market in general is presenting great dynamism and therefore we see very interesting innovations and trends in different fields such as mental wellness, physical activity, lifestyle, beauty, health, cosmetics, wellness in workspaces, wellness at home, meditation, wellness tourism and spa industry, among others.

Apps: We are seeing apps that offer themed meditations that increase concentration, decrease stress and help to cope with difficult emotions and moments. These apps are interesting because they include the voices of famous people.

Biofeedback: This is one of the trending concepts in this category. It consists of monitoring and measuring the different reactions of the organism, such as heartbeat, blood pressure, breathing rate, brain activity and eye movements, among others, to define actions that help control stress, emotions, motivation, concentration capacity, therapy follow-up, concentration capacity, provide calm and better sleep experience.

Shinrin Yoku or Forest Bath: This is an oriental concept that is gaining more prominence in all regions and consists of a visit to a forest immersing oneself in it with the five senses, in order to bring health and well-being to people. Statistics indicate that every year between 2.5 and 5 million Japanese people affected by stress, hypertension and anxiety caused by modern life, attend such sessions in certified forest centers, where they can find breathing exercises and guided activities. Before and after the natural therapy session, participants’ blood pressure and other physiological variables are measured to check the effectiveness of the treatment.

A recent publication in the Colombian newspaper eltiempo.com indicates that: “modern cities do not stop growing and living in them is synonymous with adrenaline and stress. Therefore, it is not unusual for people, focused on their daily chores and obligations, to put themselves on autopilot and forget about themselves, their emotions and needs. World Bank figures indicate that 55% of the population lives in cities and by 2050 this number is expected to double. Faced with this maddening and overwhelming panorama, there are different techniques to achieve a change: to return to the origins and get away, at least for a while, from the maelstrom and urbanization”. This technique is said to have the following benefits: it reduces stress, anxiety and depression, improves mood, boosts the immune system and increases creativity and well-being.

Grounding: The objective is to put the feet and hands in direct contact with any natural surface, for example, walking barefoot on grass, earth or sand, hugging and leaning on tree trunks.

Mood-boosting: This is a claim that is trending in the cosmetic and wellness field. We see new technologies, textures, biochemical pathways and scents that help improve mood.

Massage Beauty: This was one of the most interesting topics presented at the last IFSCC world congress in Barcelona. Some authors presented lectures and papers on the anti-aging biochemical pathways that are activated by different massage procedures and how these have different benefits in skincare. This is one of the pathways that will inspire the launch of new technologies and products with massage-like concepts.

Mindfulness: This is a practice that integrates meditation, breathing and concentration. It is increasingly present in relaxation and massage sessions. Due to the current situation that includes post-pandemia, political conflicts, wars, inflation, among others, it is gaining more relevance in cosmetic and beauty products and therapies.

Lifestyle medicine: The Global Wellness Institute presents an interesting definition: “Lifestyle medicine is a rapidly evolving field that aims to promote health and prevent chronic disease by addressing lifestyle factors such as nutrition, physical activity, stress management, sleep and social support”. Cosmetics is an important ally for this trend.

Sound wellness: Different studies have shown how music helps to reduce mental anguish and enhance physical well-being, for example in cancer patients. There is also research on how different types of music help lower cortisol levels in the blood. Artificial Intelligence is helping to create different melodies that help with stress management and meditation. Auditory wellness represents a great opportunity for innovation and music will be an ally for the cosmetics of the future.

Gabriel García Márquez said “there is no medicine that cures what happiness does not cure”. Wellness is presented as an innovation driver for the cosmetics of the future and we have before us the possibility to evolve cosmetics for the benefit of people.

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Anti-trends

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Thu, 19 Oct 2023 19:20:31 +0000

Writing about trends is a fantastic thing. In my case, I have been writing about trends for more than 10 years for different portals and magazines, which is something that I quite enjoy, because it allows me to delve into different cultures, customs, insights, concepts, launches and geographies and also allows me be in contact with people from all over the world. Market trend analysis is the process of evaluating changes in consumption patterns in the industry. A trend is a supposed future development that potentially has a long-term effect on a selected industry or the market. Market trends depend largely on consumer preferences, needs and technological advances.

In my column this month, I want to discuss a topic that is very interesting in marketing and that is not commonly addressed in the trends and innovation portals of the cosmetic and beauty industry: the anti-trends.

According to ChatGPT, “anti-trends” or “counter trends” refer to movements or behaviors that go against the dominant or popular trends at a given time. These can manifest themselves in different areas, such as fashion, technology, beauty, culture, politics or any other area of society. Anti-trends often emerge as a reaction to what is perceived as a norm or mainstream and seek to challenge or subvert those norms. Anti-trends often emerge as a form of individual expression, rebellion, or a desire to stand out from the crowd. They can be a way of challenging the status quo and promoting diversity of thought and action in society. However, it is also important to note that anti-trends can vary widely in their nature and motivations, and not all of them necessarily have a lasting or significant impact on culture or society at large. Anti-trends are an opposition to current trends. According to an article by ConSalud.es, the anti-trend is “the popularly declared trend of the previous year that collapsed and, furthermore, may have gone in a completely opposite direction”. In short, while a trend is a general direction in which something is developing, an anti-trend is an opposition to current trends. Next, let’s look at some of the most interesting anti-trends in our industry.

Extravaganza: While fresh-looking, natural-looking makeup has been a major trend (no-makeup makeup), some people choose to buck this trend and wear more eye-catching and creative makeup, such as bright eye shadows, extravagant eyeliners and striking lips.

Natural aging: Instead of turning to anti-wrinkle treatments or cosmetic procedures, some people embrace natural aging and are comfortable with the wrinkles and fine lines that come with age.

Natural, unplucked eyebrows: Contrary to the trend of perfectly defined and sculpted eyebrows, some people let their eyebrows grow naturally and without plucking them too much. Frida Kahlo would be a great promoter of this anti-trend in 2023.

Normcore: This trend is characterized by a minimalist and simple style, which is based on basic and timeless garments.

Anti-fast fashion: This trend focuses on responsible consumption and opposes the mass production of low-quality clothing.

Second-hand shopping: It is a form of responsible consumption that helps reduce the environmental impact of the fashion industry.

Fake freckles: Instead of hiding freckles with makeup, some people use makeup to create fake freckles on their face.

Gorpcore: This trend is one that tries to bring the most technical garments, sportingly speaking, closer to everyday style. From windbreakers, hiking shoes, mountain boots… Or inspiration from them. The nssgclub.com portal has published an interesting definition of this topic: Gorpcore is freedom, essentiality and comfort in terms of beauty. For example, a natural and sober makeup that simulates the effect of just getting out of bed. A light application of blush on the cheeks and nose to imitate the sun-kissed effect, bushy and soft eyebrows, outlined with a swipe of transparent gel, a natural-looking mascara and hydrated and soft lips. Essential, a sunscreen to face life outdoors.

The world of anti-trends is fascinating and we have a lot to understand, discover and apply. When asked if an anti-trend can become a trend, that is possible. The best example is inclusive beauty, since this trend promotes the beauty of all people, regardless of their race, gender, age or size. In cosmetics we began to see genderless product launches around 2016, first in fragrances and then in skincare. We can say that the first launches were an anti-trend because these products went against what society defined, that is, segmentation by gender and, in a certain way, exclusion. We witnessed the evolution from unisex to gender-free concepts. The first products under this concept marked a before and after. Now we are facing a great trend because we have understood that diverse beauty promotes the beauty of all people, regardless of their race, gender, age or size, being today one of the great drivers of innovation in concepts, marketing, positioning and biochemical mechanisms.

The glamor.es portal published recently an interesting note about this topic in which the author indicates: “¿Aren’t anti-trends or what they are called now, nothingcore, a trend in itself?”. The author also mentions that there are two ways in which a trend stops being a trend. The first has to do with unpopularity and the second with saturation: the pitcher goes to the fountain so much that in the end, it ends up breaking. There are trends that died of success!

Adriana Castañeda, in Bogotá, tells us that like everything in the universe has its opposite, a trend will always have an anti-trend so that there is a balance. The consumer is exposed to a lot of information and today chooses according to their customs, aspirations and environment, which leads us to think that an anti-trend can easily change quickly and become a reality for the market and the consumer. We must always be prepared to offer innovative alternatives at both extremes, always bringing inclusion and differentiation as a competitive advantage in such a changing environment.

Karen Young, in New York, comments: For every trend, however strong and influential, there’s definitely a counter trend. For every beauty brand with a 17-product regimen, there’s a brand touting simple basics. For every trend (in beauty or otherwise) incorporating technology, AI and AR, there’s a Luddite counterpart. For every head of dramatically colored hair (I’m looking at blue and yellow as I type), there’s someone abandoning color and celebrating the grey. This paradox feels even stronger today with no rules and no playbook for fashion, beauty or anything else. Self-expression is the mantra of the day. Anything goes! It’s liberating….most of the time!

Finally, I consider that some of the anti-trends in cosmetics will definitely be a trend because they reflect a change in the way people perceive beauty, which represents invaluable input to discover insights and develop products that have positive impacts on life. of consumers. Being inspired by anti-trends is also a good strategy to innovate.

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The post Anti-trends first appeared on in-cosmetics Connect.

Niche beauty

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Fri, 01 Sep 2023 11:29:20 +0000

Niche is understood as a part of the market in which individuals have common needs and characteristics, which are not satisfied by the existing general offer.

This year we are seeing how global brands are finding inspiration in niche brands. Luxury and mass, retail or direct sales brands are finding more and more opportunities in market niches that are not currently served.

The first thing we must understand is the meaning of the niche market, since many times we tend to make mistakes or get confused when we use this term.

A segment is a part of the market with individuals who share characteristics and needs that are currently served by said market. A niche is a more specific part of that segment in which the needs are not fully covered. Market niches have been underestimated by many companies considering them “small” or too specialized to be profitable thinking that they do not justify mass production.

At a general level, we can say that a market niche is a group that is not served, that is, we are dealing with a niche when the main suppliers of a sector are not meeting the specific needs of a population and it does not necessarily indicate that the opportunity business is small. In other words, niche market does not always mean small potential market.

An example may be the HIV vaccine, which has not yet been developed. It is a niche because there are still no commercial solutions to this need, although the market value it implies can be enormous.

Discovering a niche is a challenge and an opportunity since it will allow solving unsatisfied needs of a specific audience. One of the characteristics of the niche market is that it is not saturated, has no or very few competitors. Next, we will see some interesting trends in beauty and cosmetics.

Jewelry for beards

A good example of a niche is the Kratomilano brand from Milan, which specializes in jewelry for beards, inspired by the whole hipster trend. The goal of this brand is to help men with beards to look their best. They have included a design innovation that corresponds to a triangular spiral that allows the jewel to be attached to the beard. Each jewel is made by hand and therefore no two are alike.

Quiet luxury

This is the new trend that is here to stay. It represents a move away from the flashy and ostentatious styles of the past towards a more understated, refined and minimalist aesthetic.

The cosmetic industry has a great opportunity for innovation in this concept. This group of consumers wants to buy less, but better. In this regard, the Fashion Quarterly New Zealand portal indicates that “Silent luxury brands are often associated with the use of sustainable materials, ethical manufacturing processes and a focus on longevity and durability, as opposed to fast fashion trends”.

Stealth wealth

This trend takes a more discreet approach to luxury. For example, the Fashion Quarterly New Zealand portal also indicates that “in fashion, the goal is to dress in a way that does not immediately reveal the wearer’s wealth or status. It’s all about subtle, nuanced details and high-quality materials that are only noticeable to those with a discerning eye.” “Hidden wealth is about leaving the logos at home.”

Vampy lips

Gothic glamour is becoming a trend this year and that is why some consumers are being inspired by Morticia Addams. Purple and cold lips are the trend. Vampy is the new black.

Sensory friendly

The cosmetic needs of people with sensory and perception limitations also represent an objective for the cosmetics industry. The World Health Organization indicates that 3.6% of the world population suffers from post-traumatic stress disorder (PTSD), 75 million people have autism, 55 million live with dementia and 366 million individuals live with attention-deficit/hyperactivity disorder.

Our industry, supported by science, has the opportunity to discover new biochemical, olfactory, formulation and sensory pathways that meet the needs of these people.

Inclusive beauty

Inclusion is heaven for niche brands. Beauty is a universal right and inclusion represents a whole universe with hundreds of opportunities. We are seeing, for example, how global companies are inviting women in their 70s and 80s to be ambassadors for their brands.

We also find very interesting innovations in packaging materials that allow the interaction of people with visual disabilities and product information. People with physical limitations are also finding very interesting cosmetic solutions that adapt to their abilities and allow them to enjoy novel cosmetic experiences.

Melanin-rich skincare

This trend is exciting, as skincare and suncare brands are basing their formulation strategies on melanin as the new beauty star. The byrdie.com portal states “Does diversity in beauty now mean looking beyond marketing to common skin concerns, but also categorizing nuances like melanin?”

The melanin-friendly claim is presented as a great opportunity for innovation and includes a whole new concept in formulation, biochemistry and product design strategies.

MVC – Minimum Viable Community

This is a very interesting new concept. Niche consumers are creating communities on the web, where products and services are created by and for members. Projections indicate that companies will compete with headless brands. This is a new definition in which cosmetic industries have many opportunities for development and learning. These brands are community driven and incentivized by decentralized organizations.

Headless brands challenge the idea that a brand is centralized and our assumptions about what a brand is and how it works. Headless brands refer to community-driven brand dynamics, without a centralized management area. There are even online platforms focused on this concept, such as the Niche social network that allows people to form communities around shared interests, topics, products, or services.

Niche beauty represents a market opportunity to be developed and discovered. The new perception of beauty includes the desires of all human beings. Without exception.

Our industry is fascinating because every day we discover how cosmetics can satisfy hidden insights that we never imagined before.

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The post Niche beauty first appeared on in-cosmetics Connect.

Sportmetics

John Jimenez, Senior Exploration Scientist at Belcorp Colombia — Mon, 14 Aug 2023 18:31:17 +0000

Tell me what sport you do and I will tell you what cosmetics you should use… Unfortunately, we are facing a new climatic reality and in the post-pandemic world, consumers are doing many sports activities, both indoors and outdoors, which represents challenges and opportunities for the cosmetics industry.

The World Health Organization reported that in July we went from global warming to a global boil. The Copernicus Climate Change Service and the World Meteorological Organization confirmed that July reported the highest global average temperature since records began. This is a sad reality that all people and all countries are experiencing. At the time I am writing this column, there are reports of record temperatures in South America (winter) and extreme temperatures in the United States, Africa, Europe, and Asia. This reality influences many of the cosmetic and sports trends that we are going to see below:

Blue-light proofing products: As many people use electronic devices before and after exercising, cosmetics that help protect skin from blue light emitted by device screens are gaining popularity. These products may contain ingredients that help counteract the negative effects of blue light exposure.

Dermo-tech: Technology could play a big role, with products using sensors to measure skin moisture, body temperature, and other factors that could affect the effectiveness of cosmetics during physical activity.

Inclusive beauty products: Inclusion and diversity are important trends in the cosmetics industry. Products that cater to a wide range of skin tones, body types, and personal needs continue to gain relevance, especially in the sporting arena, which encompasses a variety of body shapes and sizes.

High-performance makeup: Makeup products specifically designed to resist sweat and water during physical activity are gaining popularity. These products are often long-lasting and waterproof, allowing people to keep looking fresh while exercising.

No-rinse personal care products: Comfort is essential for people on the go. No-rinse personal care products such as facial cleansers and refreshing wipes are essential to cleanse and refresh skin before and after exercise.

Products for boxing: As mentioned in a publication in the Spanish newspaper El Mundo: “In this type of discipline, the hands become the main protagonists, therefore, if you do not pay the attention they deserve, they can dry out and calluses or even blisters appear. Although the use of gloves is recommended when you are practicing, an ultra-moisturizing hand cream cannot be missing, especially after training. Another of the essentials in this category are oils to massage different areas and products to release muscle tension”.

Packaging innovation: Cosmetic packaging could become more convenient and practical for people who play sports or exercise. For example, waterproof packaging, compact packaging, and precise dosing systems could be areas of focus.

Running: Foot care should be the main concern for people who practice this discipline. There are pedicure products for athletes that use more durable and resistant nail polish. Also, creams decongest and relieve skin legs, so muscle recovery is faster. Also, special sunscreens for athletes.

Active skincare: Cosmetics that include ingredients that help protect the skin from damage caused by the sun, pollution, and oxidative stress during physical activity. We can see this claim in products like sunscreens, moisturizers, antioxidant products, and other skin-benefiting ingredients.

Swimming: Chlorine and other components of swimming pool water are responsible for making skin and hair dry and look dull. Products that cancel the effect of chlorine on the skin and fiber are also beginning to be interesting.

Specific hair care products: Hair care during and after exercise could be a trend. Shampoos, conditioners, and treatments designed to protect hair from the effects of sweat and constant sun exposure could gain attention.

Pre- and post-workout products: Cosmetics designed to prepare the skin before exercise (such as sunscreen products) and for post-exercise recovery (such as soothing and moisturizing products) are on trend.

Energizing fragrances: We are seeing an interesting opportunity in this category. Thanks to aromatherapy, we are seeing new applications in products that help provide enthusiasm so that people feel more willing to initiate physical activity.

Temporary tattoos: The trend of temporary tattoos is growing in the sports field. Temporary sports tattoos are a form of personal expression for athletes and sports enthusiasts, allowing them to show their passion for their favorite activity.

Brand union: Collaborations between sportswear brands and beauty companies are giving rise to products designed specifically for sports lovers. For example, sportswear brands partner with cosmetic brands to create products that complement their portfolio.

Personalized makeup: Personalization in the world of beauty is a growing trend. Consumers are looking for makeup products tailored to their individual needs and preferences, which could include products designed specifically for their skin type, tone, and physical activity.

Transfer-proof makeup: This type of makeup will not transfer to your clothes or hair, even if you sweat. It is an excellent option for women who want to avoid the hassle of touching up their makeup during training.

Anti-Pollution products: With growing concerns about environmental pollution and global warming, cosmetics designed to protect the skin from exposure to environmental pollutants remain on trend. These products help combat the negative effects of pollution during and after exercise by keeping the skin protected and healthy. For example, products with this claim are beginning to be interesting for people who practice hiking, mountaineering, skiing, etc.

Sports & Beauty apps: Mobile applications and wearable technology could be integrated with the sports cosmetics industry. For example, apps that track fitness can recommend skincare and makeup products based on a person’s individual needs.

Soothing: We are seeing this claim also in sports cosmetics, since there are people, whose skin turns red when training, something that is completely normal and that is generated because “sports stimulates blood circulation, increasing oxygenation and nutrition in the tissue and raising the temperature”.

Sportmetics = Sport + Cosmetics. Skin in exercise is the new black. Sports practices represent a great opportunity for innovation and the industry is developing very interesting biochemical pathways for skin in a constant state of sports! The opportunity is to develop cosmetic products and concepts that help prepare for sports, outdoor physical activity, aerobic sports, anaerobic sports, in the aquatic environment, post-training, foot care, and therapeutic and sports massage, among others.

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The post Sportmetics first appeared on in-cosmetics Connect.